Learn how to make money on Facebook using Marketplace, videos, and affiliate marketing.
Discover essential tips, tools, and Facebook income ideas 2025 for creators and small businesses.
Understand how many followers on Facebook to get paid and grow a loyal, monetizable audience.
Table of Contents
Want to make money on Facebook in 2025? With billions of users and tools like Facebook Marketplace, Pages, and Reels, it’s now easier than ever to earn money on Facebook. Whether you’re curious about how many followers on Facebook to get paid or seeking fresh Facebook income ideas 2025, this guide has you covered. Discover how to make money on Facebook through affiliate marketing, video monetization, and smart strategies that work even with zero investment. Start growing your income and building your brand today on the world’s most connected platform.
Why Choose Facebook to Earn Money?
Here are some key stats and reasons why Facebook is a solid platform to monetize:
Over 1.9 billion people use Facebook Groups every month
Facebook Marketplace is available in over 195 countries
Creators earned over $2 billion from Facebook’s bonus programs and monetization tools (Meta, 2025)
Highly customizable audience targeting for ads and promotions
8 Proven Methods to Earn Money on Facebook
1. Facebook Marketplace – Sell Products Locally and Grow Fast
Facebook is not just a social platform—it’s also a thriving marketplace. Here’s how you can use it to sellproducts:
What is Facebook Marketplace?
Facebook Marketplace is a free platform where users can list new or used items for sale in their local area. It’s ideal for selling:
Handmade products (jewelry, crafts)
Second-hand items (furniture, clothes)
Services (home repair, tuitions, cleaning)
Facebook Marketplace is a great place to sell local products. It’s a free, easy-to-use platform where you can list anything from handmade crafts to furniture or electronics. By posting on Marketplace, you reach potential buyers in your area, making it perfect for both small and large-scale sales.
How to Use Facebook Marketplace?
Go to the Marketplace tab on Facebook
Click on Create New Listing
Add photos, title, price, and location
Respond to interested buyers via Messenger
Tips to Succeed
Take high-quality photos
Be honest in your descriptions
Offer discounts for quick deals
Use local Facebook Groups for promotions
As of early 2025, over 1.9 billion people use Marketplace monthly (Meta).
Setting up a Facebook Shop:
Facebook allows businesses to set up an online shop directly on their page. This feature lets you list products, accept payments, and manage orders within the platform. Setting up a Facebook Shop is easy, and it’s integrated with Instagram for cross-platform selling.
Promoting Products in Groups and Pages:
You can promote your products by posting in niche-related Facebook Groups or on your Facebook Page. Make sure the groups are relevant to your product for a higher chance of reaching interested buyers. For example, if you sell fitness products, join fitness-related groups and engage with members.
2. Affiliate Marketing on Facebook – Promote and Earn Commission
Make money on Facebook through affiliate marketing, one of the simplest and most effective ways to earn online. Facebook is the perfect platform to promote affiliate products and reach a wide audience.
What is Affiliate Marketing?
Affiliate marketing involves promoting other companies’ products and earning a commission on sales made through your referral link. Facebook offers several ways to share your affiliate links with potential buyers.
How to Choose the Right Affiliate Programs:
Select affiliate programs that align with your audience’s interests. For example, if your followers are into health and wellness, consider joining affiliate programs for fitness products, supplements, or workout equipment.
Tips for Sharing Affiliate Links on Facebook:
Avoid spamming your followers with too many links. Instead, share valuable content that includes your affiliate links naturally. Write reviews, post tutorials, or share your personal experiences with the products to encourage engagement and increase conversions.
3. Create Engaging Content
To make money on Facebook, content is king. Without engaging content, building a following and driving traffic to your business or affiliate links becomes challenging. Here’s how to create content that grabs attention:
Importance of Quality Content:
Engaging content drives interaction, which leads to more visibility and, ultimately, more opportunities to monetize. Whether it’s a product promotion, service advertisement, or personal story, make sure your content is informative, entertaining, or helpful.
Types of Content that Drive Engagement:
Videos: Video content is highly engaging and has a higher reach than photos or text alone. Create product demos, tutorials, or behind-the-scenes videos to connect with your audience.
Live Streams: Facebook Live is a powerful tool for real-time engagement. Use it to showcase products, answer questions, or host Q&A sessions with your followers.
Stories: Facebook Stories offer a more informal way to connect with your audience. Share snippets of your day, promote offers or share time-sensitive content to generate quick responses.
4. How to Monetize Facebook Videos and Pages?
Facebook’s Official Monetization Programs
If you’re a content creator with good reach and engagement, you can monetize Facebook directly. Here are the main methods:
a. In-Stream Ads
Ads appear before or during your videos
Eligibility: 10,000 followers + 600,000 total minutes viewed in the last 60 days
b. Stars (for Live Streams)
Fans buy stars and send them during live videos
Creators earn money per star
c. Reels Bonus Program
Invite-only monetization for high-performing short videos
d. Fan Subscriptions
Followers pay monthly to access exclusive content
Need 10,000 followers or 250+ return viewers
Income Potential Table
Monetization Method
Average Monthly Earning (Estimated)
In-stream Ads
₹10,000 – ₹1,00,000
Fan Subscriptions
₹5,000 – ₹50,000
Stars
₹3,000 – ₹40,000
Reels Bonus
₹5,000 – ₹75,000 (invite-only)
5. Facebook Ads
To make money on Facebook, if you have a budget to invest, Facebook ads can be a highly effective way to drive traffic to your business or offer.
Basics of Facebook Advertising:
Facebook ads allow you to create highly targeted campaigns to reach your ideal audience. You can promote products, services, or affiliate offers. With a mix of ad formats, including carousel ads, video ads, and slideshow ads, there’s plenty of creative freedom.
Setting Up Ad Campaigns:
The Facebook Ads Manager is where you’ll create, manage, and analyze your campaigns. Choose the objective of your campaign (e.g., website visits, product sales), create an engaging ad, and target your audience based on demographics, interests, and behaviors.
Targeting the Right Audience:
The power of Facebook ads lies in its detailed targeting options. You can target users based on location, age, gender, interests, behaviors, and even job titles, which makes your ads more likely to reach the right people.
6. Offering Services on Facebook
To make money on Facebook, if you offer a service instead of a product, Facebook remains an excellent platform to generate leads and drive sales.
How to Promote Services on Facebook:
Use your Facebook Page to showcase your services. Post testimonials, offer promotions, and demonstrate the value you provide. Make your service offerings clear and easy for potential customers to find.
Utilizing Local Groups for Service Offerings:
Local groups are an excellent way to offer services like tutoring, graphic design, photography, or home improvement. Engage with members by offering free advice or tips, and gently promote your services when appropriate.
Creating Service-Related Posts:
Post engaging content about your services—case studies, tips, success stories, or special offers. The more content you post, the more likely you are to attract customers looking for your expertise.
7. Monetizing Through Facebook Groups
To make money on Facebook, Groups are powerful tools for building a community and monetizing your expertise. Here’s how you can profit from them:
Starting a Facebook Group:
Create a group centered around a niche you are passionate about. It could be anything from fitness to finance, photography, or marketing. Building a community helps foster trust and engagement, which is essential for monetization.
Ways to Monetize a Group:
Membership Fees: You can charge members a fee to join exclusive content or coaching programs.
Sponsored Posts: Once your group has a substantial following, you can charge businesses to post content or ads in your group.
8. Leveraging Facebook Live for Profit
To make money on Facebook, Facebook Live is a fantastic way to engage with your audience in real time while generating income.
Benefits of Facebook Live for Monetization:
Live sessions allow you to connect with your followers on a deeper level. Whether you’re selling products, providing coaching, or simply sharing expertise, live videos create an authentic, interactive experience.
Tips for Hosting Profitable Live Sessions:
Promote your live session in advance to ensure a larger audience.
Offer special promotions or giveaways to encourage engagement.
Monetize by selling products or services during the live broadcast.
Ways to Earn on Facebook – Easy Breakdown Table
Method
Suitable For
Investment
Earnings Potential
Facebook Marketplace
Anyone
₹0
₹1,000–₹50,000/month
Affiliate Marketing
Bloggers/Marketers
₹0–₹500
₹5,000–₹1,00,000/month
Video Monetization
Content Creators
Time
₹10,000–₹1L+/month
Brand Collaborations
Influencers
None
₹5,000–₹50,000/post
Running Ads for Others
Freelancers/Students
Skill-based
₹10,000–₹60,000/month
Tuition/Services Promotion
Teachers/Freelancers
₹0
Varies (₹5K–₹1L/month)
Key Tips to Make Money on Facebook Successfully
Stay consistent – Post regularly and engage with followers
Follow policies – Avoid spammy content or violating Facebook’s rules
Use insights – Track what kind of content works best
Build trust – Respond to messages, comments, and feedback
Network – Join Facebook creator communities for support and ideas
Can Your Facebook Page Be the Key to Unlocking Brand Trust?
Your Facebook business page helps establish trust with your target audience by showcasing consistent, professional, and relevant content.
Credibility boosts conversion rates the more trustworthy your brand looks, the more likely customers are to buy from you.
Sharing authentic and relatable content improves brand image and builds a loyal community.
Social proof matters: user-generated content is trusted by 92% of consumers encourage reviews, shares, and testimonials.
Monitor which posts get the most shares to discover what your audience finds trustworthy and boost organic reach.
How Can You Track Your Facebook Page Performance for Better Results?
Use Facebook Insights or Creator Studio to access key performance metrics like reach, engagement, and post clicks—essential for applying Facebook income ideas 2025 effectively.
Identify top-performing content by checking which posts get the most reactions, shares, and comments to understand what drives engagement and income.
Refine your strategy based on audience behavior to align with Facebook income ideas 2025 and boost monetization opportunities.
Measure overall growth in followers to track how much followers on Facebook to get money through ads, Reels, or fan subscriptions.
Get expert support with detailed reports and ongoing optimization to reach monetization thresholds faster and grow your revenue.
What Legal and Ethical Rules Must You Follow in Facebook Advertising?
Follow Facebook’s Ad Policies Understand and comply with Facebook’s rules on transparency, content, and targeting to avoid ad rejection or account penalties. This ensures your ads run smoothly and reach the right audience.
Ensure Honesty in Ads Avoid misleading claims about promotions, menu items, or services. Honest ads build customer trust and protect your brand reputation from negative feedback.
Respect Data Privacy Obtain proper consent before using customer data for custom audiences and follow local privacy laws like GDPR or India’s DPDP Act. This protects user information and builds trust.
Be Transparent Clearly state terms and conditions for offers or discounts to prevent confusion and complaints. Transparency keeps your customers informed and satisfied.
Maintain Ethical Standards Prioritize honesty and fairness in all ads to build credibility, encourage loyalty, and create a positive brand image that supports long-term success.
Conclusion
If you’re exploring ways to make money on Facebook, 2025 is the perfect time to start. With tools like Facebook Marketplace, Reels, and Groups, creators and entrepreneurs have endless opportunities. Whether you’re looking to earn money on Facebook through affiliate marketing, services, or video monetization, success depends on consistency, value-driven content, and audience engagement. Understanding how to make money on Facebook and knowing how many followers on Facebook to get paid is crucial for long-term growth. Explore these Facebook income ideas 2025 to build a sustainable income stream. Use Facebook’s reach smartly and turn your passion into a profitable journey.
Take action today and explore the various ways how to make money on Facebook. With the right strategy, Facebook can become a powerful tool for boosting your income and achieving financial independence. Start now and maximize the opportunities Facebook offers! Let’s dive in!
1. Go to Monetization Manager. 2. Click on Manage next to the property you’d like to add payout information to. 3. Click Property Settings, then Payouts. 4. Click Add Payments Account.
How many views do you need to get paid on Facebook?
To start earning money through in-stream ads on Facebook, you need to meet specific criteria, including having at least 10,000 followers on your Facebook page. Additionally, your page must have accumulated either 600,000 total minutes of watch time in the last 60 days or 5 active videos with at least 30,000 one-minute views each in the last 60 days. You also need to meet minimum engagement requirements, such as 15,000 post engagements in the last 60 days.
How much does Facebook pay for 1000 views?
Facebook does not have a fixed “pay-per-view” rate for videos. Instead, creators earn revenue through in-stream ads, where they are paid based on the cost per 1,000 impressions (CPM) of those ads. The amount earned can vary significantly based on several factors, including the type of content, audience location, and engagement levels.
Can I earn money on Facebook?
Facebook is the only platform where you can make money every time you post. Every content format can be monetized, not just video—also photos, text posts, and stories. Check out the ways you can earn money to find what works best for you. You can check your eligibility for each program in your Professional dashboard.
Does Facebook pay for likes?
No, Facebook does not pay for likes directly. However, having a good number of likes can help you make money on Facebook. More likes mean more engagement, which can lead to better monetization opportunities. How to earn money from Facebook page likes: focus on increasing your likes and engagement. A strong like count can boost your chances of making money on Facebook through ads, partnerships, and other methods.
How to earn money on Facebook $500 every day.
1. Running Ads: Use Facebook Ads to promote a profitable product or service. 2. Affiliate Marketing: Promote affiliate products and earn commissions. 3. Facebook Marketplace: Sell products directly on Facebook Marketplace. 4. Creating and Selling Content: Monetize content via Facebook’s fan subscriptions, brand partnerships, or video ads. 5. Build a Facebook Group or Page: Grow a large audience and generate income through sponsorships or selling your products.
How many followers on Facebook to get paid?
You typically need at least 10,000 followers on Facebook to qualify for monetization features like in-stream ads. Other factors like engagement and watch hours also matter.
How do I set up my Facebook account to get paid?
To set up a new payout account on a mobile device:
1. Open Facebook. 2. Tap the icons with the three lines to go to the menu. 3. Tap the Professional dashboard. 4. Under Tools, select Monetization. 5. Tap Set up your payout account. 6. Enter your legal first and last name, date of birth, and country.
Does FB pay for reels?
Yes, Facebook does pay creators for Reels through various monetization options. These include in-stream ads, bonus programs, fan support, and brand partnerships. To be eligible for monetization, creators need to meet certain criteria, including adhering to Meta’s policies and having a certain level of engagement on their content.
Do I need to invest money to earn on Facebook?
Not necessarily. Many methods like Marketplace, Groups, and affiliate marketing are free. However, investing in Facebook Ads or boosting posts can accelerate reach and sales.
Which platform offers the highest earning potential for creators?
Currently, YouTube pays the most through ad revenue, memberships, and sponsorships. However, Facebook and TikTok also offer competitive payouts via monetization programs and brand deals.
How can you earn on Facebook without selling products?
You can monetize by creating engaging content, running in-stream ads, earning from Reels bonuses, fan subscriptions, or affiliate marketing no need to sell physical items to generate income.
Authored by, Anshika Sharma Digital Content Writer
Anshika specializes in writing informational content designed to educate and engage readers at all levels. She aims to spark curiosity and make learning a genuinely enjoyable experience. When she’s not writing, she’s often immersed in research for her next piece or exploring new topics to expand her knowledge and creativity.