How to Make Your Reel Viral: Simple Tricks

August 21, 2023
tips to make your reels viral

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It’s no secret that Instagram has become a popular platform for businesses and creators to showcase their content. Instagram Reels share a huge chunk of this space at 2.35 Billion monthly active users. Reels are a great way to share short, engaging videos with your audience. If you want your reels to go viral, there are a few things you can do to increase your chances.

In this article, we’ll share simple tips on how to make your reel viral and grow your followers. In this blog post, we will discuss 10 tips on how to make your reels viral. We will cover topics such as choosing the right content, using trending hashtags, and creating an eye-catching thumbnail.

Top Strategies to Make Your Reel Viral

If you want your Instagram reel to go viral, you must be creative, strategic, and understand your target audience. To help you achieve this, here are some practical tips on how to make your reel viral:

ways to make Instagram reels go viral

1. Target the Right Set of Audience

To make your reel go viral, it’s important to identify your target audience and create content that resonates with them. You should analyze your target audience’s interests, demographics, and behaviour on Instagram to understand what type of content they engage with.

2. Use Trending Music and Hashtags

Using trendy music and hashtags in your reel can be effective when learning how to make your reel viral. This can increase their visibility and reach, and help you tap into current trends and conversations. When you use these, your content can be discovered by a wider audience, and your reel can appear in the “explore” section of Instagram. You can also use relevant hashtags to attract followers who are interested in your niche.

3. Reels Should be Visually Appealing

Want to learn how to make your reel viral? Use visually appealing content! Instagram is a visual platform, so it’s important to use high-quality images and videos with the correct aspect ratio, bright colors, and visually striking elements to grab your audience’s attention. You can also use filters, effects, and editing tools to make your reel look even better.

4. Add Text Overlays and Captions

Including text overlays and captions in your reel can be useful to communicate your message and increase engagement. When adding captions, try to keep them brief and catchy, so viewers can quickly read and comprehend them. Also, consider adding text overlays to emphasize essential details or to create a sense of humor or suspense in your reel.

5. Collaborate with Other Creators and Brands

Collaborating with other creators and brands can help expand your audience. You can team up with influencers or brands that share your interests to create a reel that is beneficial to both parties.

6. Leverage User-Generated Content

User-generated content (UGC) can be a powerful tool for making your reel go viral. Encourage your followers to create and share their content using your branded hashtag or by tagging you in their posts. By featuring UGC in your Reel, you can create a sense of community and encourage your followers to engage with your content.

Also, read: 9 Simple Steps to Get Your First 1000 Followers on Instagram

7. Experiment with Different Formats and Styles

Keep trying different formats and styles to see what your audience likes the most. Experiment with various camera angles, editing techniques, and music styles to create a unique and captivating reel.

Following these tips can increase your chances of making your Instagram reel go viral, getting more followers, and making a trending reel on Instagram.

8. Choose An Eye-catchy Thumbnail

The thumbnail is the first thing people see when they come across your reel, so it is important to make it eye-catching and relevant to the content of your reel. A good thumbnail should use a high-quality image or video, make sure the image or video is clear and concise, and use bright colors and contrasting text.

However, this approach does not work similarly for all creators. This is why you must experiment with different thumbnail designs until you find one that works best for you.

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How does the Instagram Reels Algorithm Work?

The algorithm considers various factors when deciding how visible a reel is on a user’s feed. Some of these are:

1. Number of Views and Engagement

If your reel receives a good number of views within a few hours of posting it, Instagram might push it on the Explore page, where it can attract even more views and engagement.

Moreover, a reel with high engagement (likes, comments, shares, and saves) signals to the algorithm that the content is relevant and valuable to users and is more likely to appear on their feeds.

2. Relevance

The algorithm examines the relevance of your reel to your target audience’s interests. To increase relevance, ensure your content is tailored to your audience’s interests and use relevant hashtags that accurately describe the content. Instagram allows up to 30 hashtags per post. Once you develop your authority in a particular niche, you can become an influencer on Instagram.

3. Account Activity

The algorithm takes into account the frequency of posting and interactions with followers. If you have an active account with a high level of engagement and frequent posting, your reel is more likely to appear on your followers’ feeds. This is why it is suggested to be consistent.

4. Captions and Hashtags

Using descriptive, funny and interesting captions that explain your content can make it more valuable.
When you use trending hashtags, your reels are more likely to be seen by people who are interested in those topics. When choosing hashtags, make sure they are relevant to your content and that they are not too popular.

How to Promote Your Reel on Instagram

To make your Instagram reel video go viral, you need to promote them effectively and engage with your audience. Here are some effective promotion strategies on how to make your reel viral:

  1. Share your Reel on Other Social Media Platforms
  2. Engage with Your Audience through Comments and DMs
  3. Encourage Followers to Share and Save Your Reel
  4. Run Paid Ads and Sponsored Content

1. Share your Reel on Other Social Media Platforms

To make your reel go viral, you should share them on other social media platforms. This can help you to connect with a larger audience and get more views. Instagram allows you to share your reel on Facebook and Twitter. You can also share your reel on other platforms like TikTok and YouTube to reach new followers and increase engagement.

Also read: How do Viral Videos help YouTubers to Earn Money?

2. Engage with Your Audience through Comments and DMs

Responding to comments and messages shows your followers that you care about their opinions and want to connect with them. When you engage with your audience, it creates a community around your content and builds trust among your followers. This, in turn, can result in more views and shares of your reel.

3. Encourage Followers to Share and Save Your Reel

To make your reel more popular, include a call-to-action at the end, like asking viewers to share or save it, or offering rewards such as shoutouts or giveaways. This can help you attract more followers who are interested in your content and more likely to share it with others. Saving a reel is also essential because it shows Instagram’s algorithm that your content is worth promoting to a larger audience.

4. Run Paid Ads and Sponsored Content

Using paid ads and sponsored content is a great way to reach a targeted audience and get your reel seen by more people. You can create different types of ads, like carousels, stories, or videos, to help you achieve your goals.

Partnering with influencers or other brands is also a good way to get your reel seen by more people. You can collaborate with influencers who have lots of followers and engagement to increase your reach and build brand awareness. Sponsored content can take the form of paid shoutouts, product reviews, or tutorials.

Also read: How to Download Instagram Reels

Consistency is the Key

Narratives hold immense power – a compelling story or relatable scenario can deeply resonate with viewers. Additionally, keeping an eye on trends and participating in popular challenges can significantly amplify your reel’s visibility. Collaborations and strategic use of hashtags broaden your reach by tapping into existing online communities.

Lastly, optimizing descriptions and captions for searchability enhances discoverability, making it easier for users to find and engage with your content. While viral success isn’t guaranteed, integrating these straightforward strategies into your creative process heightens your potential for capturing a larger and more engaged audience. With creativity, consistency, and adaptability, your reel could be on its way to viral stardom.

Frequently Asked Questions (FAQs)

What are some promotion strategies for viral reels?

If you want to know how to make your reel viral, then these promotion strategies may help:
1 Use trending sounds and hashtags relevant to your content.
2 Share your reel on other social media platforms.
3  Collaborate with other creators and tag them in your posts.
4  Encourage engagement on your posts

How can I collaborate with other creators and brands on Reel?

To reach a wider audience and increase visibility, collaborate with other creators and brands on your Reel. Here are some tips:
1 Find potential collaborators and send them a message or email.
2 Create a plan that suits both your brands.
3 Use relevant hashtags and tags to make it easier to find.
4 Promote the collaboration on your other social media platforms.
5 Interact with your viewers by asking for feedback and answering their comments.

What factors affect the visibility of the reel on Instagram? 

Getting your reel seen by more people on Instagram is affected by several factors. The quality of your content, how relevant and engaging it is, and how many likes and comments it receives all play a role. Using relevant hashtags and captions, sharing on other platforms, and engaging with followers can boost visibility. To improve reach and learn how to make your reel viral, participate in trends and challenges. 

How do I optimize my reel for the Instagram algorithm?

To optimize your reel for the Instagram algorithm, start by creating interesting and high-quality content. Use popular hashtags and write captions that make sense. Post your reel at the best times and interact with your audience by replying to comments and messages. Ask your viewers to like, comment, and share your Reel. Work with other creators or brands to reach more people.

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