How Youtubers Earn Money - Everything You Need To Know


Have you ever thought of becoming an influencer? Do you also wish to achieve fame and popularity just like actors and celebrities? Well, admit it or not but at some point in our lives, we too wish to live like our favorite movie stars with all the luxuries and comforts of the world. Attaining success, therefore, in today’s world is not really a big deal. You just need to find the right means to reach your goals. One way to achieve this is through YouTube. Likewise, there are many people like Jake Paul who have earned as much as 21 million dollars from YouTube. But have you ever wondered how YouTubers earn money? What really gets them paid the amount that they deserve? What are the tactics and methods that help their channel to grow?

If you are searching for these answers then this blog will help you find out everything that you need to know about making money from YouTube.

how youtubers earn money
January 27, 2022
Share on facebook
Share on twitter
Share on linkedin

Table of Contents

YouTube Earning Calculator: 4 Determinants of How YouTubers Make Money

Starting a YouTube channel is very easy but taking the right steps in a direction that can help you make money out of it takes time and effort. Similarly, you cannot become an overnight success just by posting a few videos. At the same time, it is equally important to know that most of the money that you make from YouTube comes from YouTube ads. We have discussed more about it in the later section of this blog.

However, when you make a video, here are the basic skills that you need:

  • First of all, you need to be confident enough to speak in front of the camera.
  • Secondly, you need to have the right editors to make your videos look more appealing to your audience.
  • And lastly, you need to follow the current trends to finally become a Star YouTuber.

Thus, the answer to the question of how YouTubers earn money depends on a wide variety of factors. 4 most basic factors are:

Pay Per video

The amount of money you can earn from every video depends largely on factors like the number of ads in your video and the click-through rate. According to Forbes, the average estimate that a top YouTuber can earn is $5 per 1000 video views. That is equal to almost 370 Indian Rupees.

Youtube Revenue Per View

Influencer Marketing Hub says that the real rate that an advertiser can pay you ranges between $0.10 to $0.30 depending upon the number of views on the ad. However, this averages to $0.18 per view.

Pay Per 1000 Views

Now this is a little complex to understand but the number of views on Ad and the number of views on your video are two entirely different things. When I say 1000 Ad views, it means YouTube will pay you $18 for every person who watches the Ad completely. On the other hand, when I say 1000 video views, you will get paid $3 to $5 for that.

Per Subscriber YouTube Money

Although your subscribers do not determine the amount of money you earn from YouTube, they have a great role to play in increasing the audience engagement on your videos.  How YouTubers earn money, therefore, depends on them because they are the ones bringing more likes, comments, and shares to your videos. As a result, you can have more viewers that will directly help to increase your overall revenue from YouTube.

All these factors combined together decide the amount of wealth that a YouTuber can collect throughout his career. These also determine how much YouTube pay per video/click/ad.

You can also our blog on Watch Videos and Earn Online.

Proven ways to maximize your YouTube earnings

Although Ad revenues are the easiest way to make money from Youtube, they are not the only way to how YouTubers earn money. Likewise, there are many other things that you can do on YouTube apart from stuffing your videos with long Ads. In fact, there are certain ways that would not only gain you more money than regular Ads but also help you become more popular on the platform.

Here are the 4 of the most profitable ways to increase your YouTube income:

  1. Create sponsored content

  1. Become an Affiliate

  1. Crowdfunding

  1. Sell your Merchandise

Let’s discuss more about these in detail.

1. Create Sponsored Content

Tell me if you have heard something like – ‘This video was sponsored by XYZ’ at the end of a YouTube video. Doesn’t that make you wonder what does sponsored content really means?

Simply put, sponsored content is the content that you produce for a brand for mutual benefits. The most common myth, however, about sponsored content is that the brand pays you completely for it. But this is not the case. The thing is, when you become a YouTuber with a considerable fan following, brands start to approach you for promotion and advertisement purposes. Following this, you will have to make videos that highlight the positive side of their products and services.

How YouTubers earn money from sponsored content is not as complex as it may sound. For this you need:

A large audience

This does not mean having thousands and millions of subscribers. Just an audience who is not only interested in your content but also gets engaged in your videos. Similarly, they should be able to add value by providing likes, comments, and shares.

Relevance of your audience to the brand

Let us say you make fitness videos. In this case, brands selling products like whey protein, health supplements, etc are most likely to sponsor you. Thus, you can include these things in your videos and make a great income from them by directly negotiating with the brand.

A Reliable brand

There are many brands you can send your pitch to for getting sponsored. Note that your YouTube revenue depends largely on the reputation of the brand in the market. So, it is always better to check that the brand is free of scams and fraud services. Plus, make sure to research their products before actually advertising them.

The best part about creating sponsored content on YouTube is the fact that is Videos are the most expensive content that brands buy. This means that depending upon the quality of your videos you can charge as much as you want. And guess what, YouTube will not take even a single penny from the money that you earn. In conclusion, what is called the #sponcon strategy on social media is the best answer to the question of how YouTubers earn money.

2. Become an Affiliate

Whether it is Instagram, Facebook, or YouTube, affiliate marketing is one of the most trending jobs when it comes to working online. Likewise,  How YouTubers earn money from affiliate marketing is very easy. For this, the first step that you need to take is to get associated with a company or brand’s affiliate program. After that, the brand would provide you links and codes that you can share with your audience. These links can be easily shared in the description box of your videos. Accordingly, the more people tap on the link to buy a product, the more commission you can make.

So, here is a list of the top 5 YouTube affiliate marketing programs to increase your YouTube revenue as an influencer:

  1. Sellfy

  1. Adobe

  1. ShopStyle

  1. Tripadvisor

  1. Twitch

Also, there is no use in promoting something that you don’t believe in. So, choose an affiliate program that can get you the right results from your audience. Moreover, affiliate marketing is much similar to creating sponsored content except, the latter will get you better results than the former.

You can also read our blog on Affiliate Marketing.

3. Crowdfunding

Crowdfunding, as the name suggests, is the funding that you get from the crowd. In terms of YouTube, crowdfunding is basically the total of all the money that you make directly from the donations of your audience. So, if you are wondering how to get money from Youtube then crowdfunding is definitely a good way.

How YouTubers earn money from crowdfunding is very interesting. In fact, it is a sure-shot way of not only increasing the audience engagement on your videos but also extracting direct money from them. However, you first need to give your viewers a direct motive that will actually compel them to pay you. How to do that? It’s really simple. First things first, your subscribers follow you because they like watching your content. But on the other hand, long videos with you continuously speaking bores them up to the point where they leave the video. That is why in order to prevent this you can inform your audience about your new projects and video ideas and ask for their suggestions.

Pro Tip: You cannot get money directly in your account from YouTube. It is against their policies. Hence, you first have to get involved with one of their approved crowdfunding sites. Well, there are many options to choose from with Patreon being the top choice of most YouTube influencers.

4. Sell your merchandise

Like I’ve already mentioned before, YouTube is a very versatile platform. So, the answer to the question of how YouTubers earn money has a really long list of many different ways. Similarly, once you get into the field of influencing, entrepreneurship comes free with that.

Whether you are interested in business or not, you cannot deny the fact that business has the capability of letting you earn more profits by simply selling goods. Moreover, once you establish your name in the YouTube world, people will automatically get interested in buying your merchandise. As a content creator, your fans would love to buy customized and personalized stuff from you.

5 steps to sell your Merc quickly on YouTube

  1. Create and design your own product. Again, the product should be directly related to the kind of content that you create on YouTube.

  1. Invest in a good team to manufacture and deliver your products.

  1. Make a website and create an online shop for easy access. This is the most important component of selling your merchandise on YouTube. YouTube even has a list of verified merchandise sites.

  1. Use the YouTube partner shelf feature.

  1. Every time you release a new product, promote it in your videos.

Finally, during the immediate end of the video give your audience a call to action. You can either mention the direct link of the product in the description box or show your product. This will make it easier for them to decide whether to buy or not.

YouTube Income not sufficient? Try This

This was all about money-making ways from YouTube. But if you are a geeky and nerdy creature (like me!) then you would really love to try academic writing along with your YouTube channel. My best suggestion for this is to sign up as aSubject Matter Expert at Chegg India. Of course, this is not an answer to how YouTubers earn money yet it is a great side hustle. The process contains three simple steps that will lead you on to a journey of answering questions.

  • The first step is to open the website and complete the registration.

  • The second step involves undergoing an online screening test. This will examine your knowledge on the subject and also provide you guidelines.
  • The last step is the verification of your documents.

After completing all of these formalities, you can start answering questions. Likewise, your payment is made based on the number of correct answers that you can give. Additionally, you get the ability to choose your favorite subject as an Expert. Moreover, whether you are a stay-at-home dad, a student, or a full-time teacher it will help you to expand your subject knowledge. Thus, helping you to make a stable income from home without any investments.

Final Thoughts

All in all, if you are dedicated enough to put efforts into making informative and entertaining YouTube videos then it can be one of the greatest sources of income for you. In this blog, I have tried to answer the question of how YouTubers earn money in the easiest possible way. Nonetheless, there are many other factors like CPM vs CPC and YouTube monetization that have a great role to play in the amount of money that you can make from YouTube. However, once you are able to apply the above-given strategies correctly you will be astonished by the results you see.

To conclude, if you are thinking of becoming a YouTube influencer then these tips can be a great start towards a budding video-making career. After all, YouTube is all about storytelling in a way that keeps your audience stuck on the screens. So, anyone who can do this can reap out all the benefits that YouTube money-making methods provide.

Continue reading

To read more related articles, click here.