how to increase followers on linkedin

10 Proven Strategies to Grow Your LinkedIn Followers in 2025

Published on October 3, 2025
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10 Min read time
how to increase followers on linkedin

Quick Summary

  • Growing LinkedIn followers in 2025 requires consistency, valuable content creation, and profile optimization to attract the right audience.
  • Key strategies include engaging with your network, posting during peak hours, using visuals, collaborating with influencers, and encouraging employee advocacy.
  • Avoid pitfalls like buying followers or over-pitching; focus on authenticity, analytics, and professional networking for sustainable growth.

Table of Contents

LinkedIn is the top platform for professional growth, with over 900 million users worldwide. Knowing how to increase followers on LinkedIn, whether for your personal profile or LinkedIn company page, is essential for standing out. Effective LinkedIn profile optimization, combined with proven LinkedIn marketing tips and professional networking tips, can boost your LinkedIn followers by driving authentic engagement. Studies show that posting during peak hours and sharing visual content can increase reach by up to 60%. Consistency and valuable content lead to steady followers increase and stronger professional connections on LinkedIn.

how to increase followers on linkedin

Tips on How to Increase Followers on LinkedIn?

LinkedIn is one of the most trusted networking platforms. It helps you build a better online presence and gain credibility in the eyes of customers, employers, or visitors. Personal branding and leadership skills are key to growing your LinkedIn followers. Gaining recognition overnight is difficult.

So, here are some useful strategies on how to increase followers on LinkedIn for free:

how to increase followers on linkedin

1. Valuable Content Creation

When it comes to how to increase followers on LinkedIn, remember that your audience isn’t here to scroll mindlessly; they’re here to learn, connect, and grow. Every post should offer something useful. Share actionable insights from your industry. Break down complex ideas simply. Tell stories that teach or inspire. Offer tips people can use right away.

2. Know Your Audience

Before you post, ask yourself: Who am I trying to reach? Your content should speak directly to your target audience’s pain points, aspirations, and interests. Are you talking to early-stage founders? HR professionals? Tech marketers? Tailor your tone, examples, and topics to resonate with them. Remember: People don’t follow content. They follow the value. The more relevant and helpful your content is, the more your audience will grow — and stick around.

3. Optimize Your Profile

  • Your LinkedIn page is the face of your profile. Fill out important details about your education and work history. Add a proper photo to present yourself. And add keywords to boost your profile during searches.
  • Provide links to your work samples or company credentials. This will boost your brand. You will stand out in front of potential customers. Add a follow button on your company page. This will bring traffic from outside LinkedIn. A follow-up button is crucial when looking at how to increase followers on a LinkedIn company page.

3. Interact With Your Network

  • To master how to increase followers on LinkedIn company page organically, you must interact with your network. Now, posting daily does make a difference. But it is your engagement that yields results. Like any other social media app, liking and commenting improve visibility.
  • Answer the queries and comments in the post itself. Keep encouraging them to interact with your posts through likes, comments, and shares. This way, you appear more on people’s profiles. It leads to more connections and also helps expand your network.

4. Regular Posting, Especially During Peak Hours

  • Being active and engaging with your content is important. It will show your clients that you are consistent. Posting daily will help you grow your followers. It ensures higher interaction. Your profile will come off as authentic. This also helps build credibility among customers. This works best when looking at how to increase followers on LinkedIn.
  • The best time to post content on LinkedIn is between 12 -3 pm. You can also post during 3 – 6 pm or 6 – 9 pm. Upload on the busy days of the week – Wednesday, Saturday, and Sunday. Posting at 8 am on Friday also helps in profile engagement. Ultimately, it also depends on the active hours of your connections. So, plan to post your content accordingly.

5. Collaborate with Influencers

  • Joining hands with industry influencers leads to gaining exposure on LinkedIn. This is an effective strategy on how to increase followers on LinkedIn. Collaborations attract new followers.
  • This puts you on the map with a larger audience. This way, you reach more potential buyers and grow your business. You can also establish a firm personal brand.

6. Post Visual Content

  • Do you often find yourself spending hours watching videos? Say no more! As per statistics, humans prefer striking videos over written content.
  • Boost your profile with imagery and flashy visuals to grab more views. Make sure to create eye-catching posts on LinkedIn. This ensures higher traffic. It helps to get more people to visit your websites, makes more people aware of your brand, and interacts with your social media posts. This is one of the most worked tips on how to increase followers on LinkedIn.

7. Join Relevant Groups

  • This is an effective strategy on how to increase followers on LinkedIn company pages. Connecting to groups in your industry is a great way to build relationships. This expands your reach. And you also get to interact with like-minded professionals.
  • It also helps you understand the mindset of people for a particular brand or product. This way, you can incorporate everything required to make your connections glued to your LinkedIn profile. Do not limit yourself. Many opportunities are shared only with certain groups. So, don’t miss out.

8. Encourage Employee Advocacy

When you are thinking about how to increase followers on LinkedIn company page. To tackle this, you must motivate your team members to promote your brand on their social profiles. This extends your reach and brings in new connections. Make sure your team is your biggest ally. This strengthens the credibility of your business.

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9. Study Your Competitor’s Content

  • Always keep in check with what your competitor brands or individuals are bringing to the table. Learn the most recent trends and topics posted by your niche competitors.
  • This helps you understand the unmet customer needs. So you can provide fresh and unseen content to members. Do not copy their content. Rather, use it to your advantage. You can also visit different showcase pages to understand the most trending content in your niche. This can also help you to increase followers on the LinkedIn showcase page.

10. Upload Relevant Content

  • Your audience should never question your authenticity. Always share your insights to ensure that you are trustworthy. Regular updates and links show consistent activity to your members.
  • Be definite about your brand and stick to it. You may lose your connections if your content does not convey the message. Hence, always stick to the relevant content to get the answer on how to gain LinkedIn followers.
  • As a fresher in the field, your LinkedIn profile is much like a resume in today’s world. Post the relevant content, highlighting your skills and discussing your experiences.

In a fast-paced age, establishing a strong online presence is important. It helps you stand out from the crowd and exposes you to better opportunities. Thus, remember the above tips on how to increase followers on LinkedIn.

11. Promote Your LinkedIn Profile

Share your LinkedIn profile link on your other social media platforms, email signature, or business cards to encourage people to follow you. Make it easy for others to find and connect with you. This is also a good way on how to increase LinkedIn followers.

Benefits of Having a Large Following on LinkedIn

Gaining a large following on LinkedIn unlocks several opportunities for you. From expanding your reach to gaining credibility, it checks many boxes. Here, we list 5 benefits of having a large LinkedIn following.

how to increase followers on linkedin

1. Growth in Reach

  • A huge following ensures that your content reaches a wider audience. This increases your engagement rate.
  • Plus, more connections will view your profile. This will also encourage discussion and interactions with your audience.

2. Boosts Your Credibility

  • Gaining many followers ensures trust in your potential connections. Much like other social media apps, the more followers, the more likely the product is to be legit.
  • People believe in huge numbers. This makes your profile stand out in front of employers and partners. And establish credibility and authority in your field. It is good if you are looking at how to followers increase on LinkedIn.

3. Better Career Opportunities

  • A large following brings advancement in your career. It exposes you to better job opportunities. Plus, you will catch the eyes of the employers more.
  • As for businesses, this will boost brand awareness. They will have a wider customer reach. And have access to more potential clients.

4. Collaborations

  • Influencers often partner with brands with large followings. This is to gain exposure and vice versa. This will bring in more connections to your profile. It will also help you engage and attract a new audience to your profile or brand.
  • Your credibility also gets amped up. It may also lead to sponsored content. This way, as an individual, you can have better chances of earning.

5. Networking with Like-Minded professionals

  • More followers mean having access to a larger network. This brings in more opportunities to develop relationships with like-minded peers. A firmer network is built in this way.
  • Large followers on LinkedIn open a ton of opportunities. It establishes a firm footing for your brand in its respective field. It enhances your credibility and authority.
  • More followers also elevate your reach. An advanced list of career prospects comes your way. Plus, your profile becomes more visible. The mentioned benefits influence your professional journey.

Which LinkedIn Growth Pitfalls Should You Watch Out For?

Growing your LinkedIn presence takes strategy, consistency, and authenticity. However, certain missteps can hold back your progress or damage your credibility. Here are key pitfalls to avoid:

  • Buying Followers
    Artificially boosting your follower count with fake profiles might seem like a shortcut, but it damages trust and ruins engagement. Authentic connections are essential for long-term success and meaningful professional networking.
  • Sending Generic Connection Requests
    Connections built on copy-paste invites rarely convert into real relationships. Personalized messages show effort and help you stand out as key elements in effective LinkedIn marketing tips.
  • Over-Pitching
    Overloading your feed with salesy content can drive people away. Focus instead on sharing insights, valuable tips, and stories that resonate with your audience.
  • Neglecting Your Profile
    A half-filled or outdated profile signals a lack of professionalism. Keep your profile complete and optimized with the right keywords to enhance your visibility and impact.
  • Ignoring Engagement
    Failing to respond to comments or messages reduces trust. Engaging with your audience builds relationships and strengthens your presence.
  • Overposting
    Posting too frequently can overwhelm your audience and dilute your message. Prioritize quality over quantity.
  • Sharing Unprofessional Content
    LinkedIn is a professional space. Stay away from irrelevant or controversial posts and maintain a tone aligned with your industry.
  • Skipping SEO and Analytics
    Not using keywords or monitoring post performance limits growth. Track analytics and refine your content strategy based on what works.
  • Lacking Authenticity
    People follow people not perfect brands. Be genuine. Share real stories and insights to connect meaningfully with your audience.

How Can You Use Eye-Catching Content to Grow Your LinkedIn Reach?

  • Use vibrant images, infographics, and videos to instantly capture attention and support LinkedIn profile optimization.
  • Maintain a clean, organized layout to make your content easy to follow and professionally appealing.
  • Highlight your skills and achievements with bold, clear formatting that aligns with top LinkedIn marketing tips.
  • Combine striking visuals with strong messaging to better engage your audience and communicate your value.
  • Creative, eye-catching content encourages more likes, comments, and shares, helping to expand your professional networking.
  • Visual appeal enhances your professionalism, boosting your credibility and connections through effective professional networking tips.
  • Regularly refresh your profile and posts with engaging formats to stay relevant and maximize your LinkedIn reach.

Using these strategies for LinkedIn profile optimization and marketing tips, you’ll strengthen your presence and grow your network effectively.

What Can You Do to Keep Growing When Your LinkedIn Reach Drops?

Noticing a drop in LinkedIn reach? It’s a common challenge, but you can still grow and build meaningful engagement. Here’s how to increase followers on LinkedIn even when visibility is down.

1.Revisit Your LinkedIn Content Strategy

Start by reviewing your past posts. Identify what no longer resonates and adjust based on current trends. This small shift can help improve reach and support followers increase.

2.Focus on LinkedIn Profile Optimization

A well-optimized profile builds credibility and attracts new LinkedIn followers. Use a strong headline, a clear summary, and relevant keywords to boost discoverability.

3. Share Value-Driven, Native Content

To increase followers on LinkedIn, focus on native posts like carousels, personal insights, or tips. Avoid using external links often, as they can reduce reach.

4. Engage Strategically

Engage before and after you post. Comment thoughtfully on others’ content. This helps you stay visible and can naturally lead to a steady followers increase.

5. Apply Proven LinkedIn Marketing Tips

  • Post consistently, not excessively
  • Use relevant industry hashtags
  • Ask questions to spark conversation
    These LinkedIn marketing tips help maximize post visibility even during low-reach periods.

6. Improve Your LinkedIn Company Page

Wondering how to increase followers on LinkedIn company page? Share employee stories, team updates, or industry insights. Keep it active and engaging.

7. Strengthen Professional Networking

Focus on authentic relationship-building. Offer help, comment on updates, and message connections directly. These professional networking tips foster meaningful growth.

8. Stay Consistent

Growth often slows during algorithm shifts, but consistency always wins. Keep delivering valuable content to increase LinkedIn followers over time.

Conclusion

Growing your LinkedIn followers takes time, strategy, and consistency. If you’re wondering how to increase LinkedIn followers, focus on LinkedIn profile optimization, apply effective LinkedIn marketing tips, and use strong professional networking tips. Regularly sharing valuable content, engaging with your audience, and collaborating with influencers will boost your reach and ensure steady followers increase. Remember, authentic connections and quality engagement are key to sustainable growth. Use these proven strategies to build credibility, expand your network, and unlock new opportunities on LinkedIn.

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Frequently Asked Questions (FAQ’s)

How to increase followers on LinkedIn fast?

To increase followers on LinkedIn fast, follow these strategies:
1.  Optimize Your Profile
2.  Post daily
3.  Interact with Your Network
4.  Partner with Influencers
5.  Post Video Content
6.  Join Groups
7.  Motivate Team Members
8.  Be Authentic
9. Upload Relevant Content
10. Promote Your Profile

How to get 1,000 followers on LinkedIn?

To get 1,000 followers on LinkedIn, opt for these strategies:
1. Optimize your profile with a professional photo.
2. Post high-quality content regularly.
3. Engage with others’ posts.
4. Join and participate in relevant LinkedIn groups.
5. Send personalized connection requests daily.

How to get 10K LinkedIn followers?

10 Tips to Quickly Get Your First 10K Followers on LinkedIn:
1. Optimize Your LinkedIn Profile.
2. Define Your Online Persona.
3. Build Your Network on LinkedIn. Send Personalised Connection Requests. Interact with Accounts: Big and Small.
4. Create Value-Driven Content. Follow the Greats. Find Ways to Stop the Scroll.

Is 1000 followers on LinkedIn a lot?

Yes, 1,000 followers on LinkedIn is a solid milestone, especially for personal branding and networking. While it’s not huge, it indicates a growing professional network. The value lies in engagement and the quality of connections, not just the number.

Can I buy followers on LinkedIn?

Buying followers on LinkedIn is not recommended. It can lead to fake or disengaged accounts, harming your credibility. Authentic growth through meaningful connections and content is far more valuable for long-term success and engagement on the platform.

How to monetize LinkedIn?

To monetize LinkedIn, focus on optimizing your profile for the services you offer, building a strong network, and creating valuable content that attracts your target audience. Strategies include offering freelance or consulting services, promoting digital products, leveraging LinkedIn Ads, hosting paid webinars, and engaging in affiliate marketing. 

Is it beneficial to add images to your blog posts?

Yes, including images makes your blog posts more engaging, helps explain complex ideas visually, and improves readability. They also boost SEO and capture the reader’s attention more effectively than plain text alone.

Why is personal branding crucial for increasing your follower count?

Personal branding is vital for follower growth because it builds trust, showcases your unique value, and helps you stand out. A strong brand attracts like-minded professionals and encourages meaningful connections, boosting your network effectively.

Are marketing strategies from Facebook or X applicable to LinkedIn?

Some marketing techniques from Facebook or X can work on LinkedIn, but they must be adjusted to suit its professional environment. LinkedIn demands more polished, industry-focused content to engage its audience effectively.

What does the 5-3-2 content sharing rule mean on LinkedIn?

The 5-3-2 rule suggests sharing 5 posts from others, 3 original posts, and 2 personal or non-work-related posts to maintain balance, engagement, and authenticity on LinkedIn.

What is the 3-2-1 rule for LinkedIn content?

The 3-2-1 rule on LinkedIn means sharing 3 posts from others, 2 original posts, and 1 personal story. This mix helps build engagement, trust, and authenticity with your audience.

Why is consistency important on LinkedIn?

Consistency shows credibility and keeps you visible in your network’s feed. Posting valuable content regularly helps maintain steady growth and strengthens your brand authority.

Authored by, Anshika Sharma
Digital Content Writer

Anshika specializes in writing informational content designed to educate and engage readers at all levels. She aims to spark curiosity and make learning a genuinely enjoyable experience. When she’s not writing, she’s often immersed in research for her next piece or exploring new topics to expand her knowledge and creativity.

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