Top Influencers in India- 2023 edition

June 27, 2024
top influencers in india

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Influencers are the new celebrities. They have a massive social media following with whom they share content, opinions, views, and much more. These days, influencers even have the power to make or break a brand. The influence of top influencers in India has reached such heights that even celebrities enlist their expertise to propel their movies or TV shows into the limelight.

With platforms like Instagram, Facebook, Twitter, and YouTube at their fingertips, it grants them unfiltered access to their adoring fanbase. Influencers can connect with their fans directly through these platforms and interact with them daily.

In this article, let’s explore the top social media influencers and content creators who have made platforms like Instagram, YouTube, etc., their stages. We will also review tips that can help you become an influencer.

Top 10 Influencers in India

Here is our curated selection of India’s top 10 social media influencers in India. These have skyrocketed to success by harnessing millions of followers and fans:

Earn in Six-figures with chegg
Influencer NameNumber of Followers on Instagram
Bhuvan Bam17.1 million
Kusha Kapila3.2 million
Radhika Bose616K
Komal Pandey2 million
Dolly Singh1.6 million
Mithila Palkar3.9 million
Varun Aditya3 million
Srishti Dixit767K
Shreya Jain448K
Farah Dhukai6.1 million

1. Bhuvan Bam

Bhuvan has been a prominent social media influencer for almost a decade now. The reason has been his comedic flair and an uncanny ability to create relatable content.

Bhuvan’s rise to fame is majorly due to his YouTube channel, BB Ki Vines. What began as a creative outlet soon became a phenomenon, accumulating 26 million subscribers. Although his YouTube channel has changed, Bhuvan continues to be an influential force, particularly on Instagram. There he boasts an impressive following of over 17.1 million dedicated fans. He has the highest number of Instagram followers in India, among other influencers.

Adding to his repertoire, Bhuvan has captivated audiences on the small screen with the production of Disney+ Hotstar titled Taaza Khabar. This venture showcases his acting prowess. It also highlights his ability to adapt to different mediums, proving his versatility as a true entertainer.

2. Kusha Kapila

As one of the top influencers in India on Instagram, Kusha has made a significant impact on various platforms, including YouTube and Instagram. With her hilarious posts on the South Delhi Girls YouTube channel, she has solidified her position as a rising star.

With a staggering 3.2 million followers on Instagram, Kusha utilizes the platform to share comedic videos and provide glimpses into her life as she ascends to greater heights of stardom. Her relatable and entertaining content has struck a chord with her followers, who eagerly await each new post.

Her talent and charisma have caught the attention of renowned corporations, leading to exciting collaborations with giants like Google and Cred.

Kusha’s star power extends to the silver screen as well. She was honoured to be featured in Karan Johar’s Ghost Stories, further solidifying her position as an all-around entertainer.

3. Radhika Bose

In the realm of yoga and fitness, Radhika Bose has crafted a remarkable identity as a true Superwoman. Known by her moniker Yogasini, Radhika has inspired countless individuals on their wellness journey. She has also collaborated with prestigious companies such as Fabindia and American Eagle India.

With over 616K devoted fans on Instagram, Radhika uses her platform to share her passion for yoga. She has captivated a huge audience with her incredible skills and infectious enthusiasm. Her posts showcase her expertise in various yoga poses. They also show the transformative power of embracing a healthy lifestyle.

4. Komal Pandey

Komal Pandey, one of the top fashion influencers in India and a vlogger as per Cosmopolitan, has captivated the hearts of millions with her bold fashion statements and engaging ‘get ready with me’ content. She cemented herself as one of the most loved Indian fashion influencers on Instagram.

With a staggering following of nearly 2 million Instagram fans, Komal Pandey has emerged as one of the top female Instagram Influencers in India.

Komal Pandey’s influence extends beyond social media. Her impact resonates within the fashion industry, where she is a trendsetter and highly sought-after collaborator. Her ability to push boundaries and showcase fashion’s transformative power has earned her widespread acclaim.

5. Dolly Singh

With her infectious personality and impeccable style, Dolly Singh has garnered an impressive following of 1.6 million on Instagram and has become a prominent co-host on the iDiva channel.

Dolly’s journey began with online tutorials, where she effortlessly shared her expertise in fashion and beauty. Now, she is one of the top female Instagram Influencers in India.

What sets Dolly apart is her ability to collaborate with industry heavyweights, including renowned Indian celebrities like Priyanka Chopra and Ayushmann Khurrana.

Brand partnerships have been a significant part of Dolly’s success, as she has worked with esteemed companies such as Colgate and Olay.

6. Mithila Palkar

From a young age, Mithila Palkar nurtured dreams of becoming an actress, and her journey to stardom began with a remarkable foray into social media in 2016. Her video of the cover of the Cup Song on her YouTube channel propelled her to internet fame. The viral video garnered over 7 million overnight, bringing her into the spotlight of fans. Today, her YouTube account boasts 174K subscribers, while her Instagram following has soared to an impressive 3.9 million.

As a versatile actress, she has graced both the small and big screens with her vibrant performances. Notable roles in acclaimed series like “Little Things” and a captivating appearance in the film “Katti Batti” have showcased her acting prowess and garnered critical acclaim.

Companies such as Times Prime and Plumb Goodness have recognized her immense appeal and have eagerly collaborated with her. Her unique perspective and content make her one of India’s top Instagram influencers.

Also Read: Top 10 People with the Most Followers on Instagram in India

7. Varun Aditya

As a Sony ambassador, Varun has been recognized for his exceptional skills and expertise in photography. Through his lens, Varun creates a visual symphony that brings the mesmerizing beauty of nature to life.

He received the prestigious NatGeo Nature Photographer of the Year award in 2016 and has captivated the hearts of millions with his breathtaking imagery. Varun has become one of the most famous photographers on Indian social media with a following of nearly 3 million on Instagram.

8. Srishti Dixit

Whether you read blogs or binge YouTube videos, chances are you’re already familiar with Srishti Dixit. Her presence in Buzzfeed articles and YouTube videos, alongside the well-known Youtuber Behensplaining, has made her a household name.

With a staggering 767K followers on Instagram, Srishti stands tall as one of the top 10 Instagram influencers in India.

9. Shreya Jain

Shreya’s content resonates with individuals who seek to embrace beauty beyond societal expectations. Her dedication to challenging the status quo has garnered her a dedicated following of over 448K on Instagram. People flock to her page, eager to discover her unique perspective on beauty and self-expression.

She delves deeper rather than focusing solely on surface-level beauty.  Her videos focuses on the importance of inner beauty and self-love. The ideology has made her one of the top fashion influencers in India.

10. Farah Dhukai

Fara has become the most sought-after influencer since she debuted in 2010. She has been a collaborator with various top brands and has become a staple in the beauty industry.

As a DIY desi-inspired beauty hacker, Fara has become a trusted source for home beauty remedies, hair treatments, and cosmetic routines, captivating the hearts of 6.1 million Instagram followers and 2.3 million YouTube subscribers.

With each tutorial and remedy, she equips her followers with the knowledge and tools to enhance their natural beauty, all from the comfort of their own homes.

Tips to Become a Top Influencer in India

Becoming a top influencers in India requires hard work and dedication. You will need to figure out your areas of interest, the target audience based on the niche, and your choice of platform. Once these points are covered , make sure that you deliver high-quality content.

Here are some tips that will help you become one of the top influencers in India:

1. Knowing Your Niche

This is the most important step to remember while creating a blog or social media account. You must know what content you’ll share and how you will differ. It’s not enough if your content is about the same as others, but it must be unique. Here are some tips for discovering your niche:

  • Ask yourself what topics, industries, or communities you feel the most connected to.
  • Find out who your audience is and learn about what they want, like, and what troubles them.
  • Dive deep into your chosen field, stay updated with the latest trends, and continually educate yourself.
  • Share personal stories, experiences, and opinions that align with your niche.

2. Creative Content

Content is king, and no one can argue with this fact. You must share regular content on various platforms to attract an audience. Create engaging and entertaining posts, and collaborate with other influencers for brands. Build trust with your audience and brands/influencers.

3. Collaborating with Other Influencers and Brands

Collaborating with other influencers has proven to increase your brand value. It will help you reach more people and expand your business rapidly.

If you have a similar audience as another influencer, then why not work together? You can share their content, promote each other’s products, or even just collaborate on videos! This will help both of you grow in terms of followers and engagement.

You can collaborate with them on sponsored posts or content creation if they have the resources.

4. Staying Consistent

Rome wasn’t built in a day. You will not see results overnight. You will need to stay consistent with your content and presence. Write blogs regularly and share them on social media platforms like Instagram and Facebook. Consistency is key!

If they don’t see new content from you frequently enough, they may lose interest and move on to another platform or influencer who does post more often.

5. Maintaining a Strong Online Presence

You must establish a presence and voice on various social media platforms. These include but are not limited to YouTube, Instagram, Twitter, Discord, Twitch, etc.

You must consistently engage with your audience by responding to comments, messages, and mentions. Also, encourage conversations, ask questions, and conduct polls to foster engagement. Show genuine interest in your followers and build a community around your content.

Become the Next Instagram Sensation

Do you want to become one of the top influencers in India? Engaging with followers and interacting is what makes anyone an influencer. One piece of advice will work: Create quality content. It is as simple as that. Focus on providing genuine, shareable, engaging content, and consume lots of it yourself to better understand what quality looks like. Create a buzz around your product and hype up your audience to be a successful influencer.

Want to earn money at the comfort of your home? Dive to our guide of Online Jobs.

Frequently Asked Questions (FAQ’s)

Who is the biggest influencer in India?

Kusha Kapila is considered one of India’s biggest influencers due to her widespread influence and substantial net worth of INR 25 crore. Known for her captivating content, unique style, and relatable persona, she has amassed a significant following and has become a prominent figure in the Indian influencer industry.

Who is the richest Instagrammer in India?

Prajakta Koli, Kusha Kapila, Bhuvan Bam, and several other notable individuals are considered some of the richest Instagrammers in India. With millions of followers and a strong online presence, they have monetised their platforms effectively. They have garnered brand partnerships, sponsored content, endorsements, and multiple other revenue streams.

Who is the No 1 influencer in the world?

With a massive following of 531 million across various social media platforms, Christiano Ronaldo’s impact extends far beyond the football pitch. He has leveraged his immense popularity and personal brand to collaborate with numerous global brands, promote social causes, and engage with his fan base.

What is the salary of an influencer in India?

An influencer’s salary in India depends on multiple factors, such as their niche, audience size, engagement rates, and brand partnerships. An influencer in India can earn between INR 2.8 lakhs to INR 9.6 lakhs per year, based on their collaborations and following. However, note that these numbers are approximated and showcase an average value. Influencers with substantial following and high engagement rates tend to command higher earnings, as they can attract more lucrative brand collaborations and endorsements.

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