Quick Summary
- Influencers have become the new celebrities, commanding vast social media followings with whom they share content, opinions, and insights. Today, influencers wield the power to make or break a brand.
- In this article, we’ll delve into the top influencers in India and content creators who have transformed platforms like Instagram and YouTube.
- Becoming one of the top influencers in India requires hard work and dedication. You will need to figure out your areas of interest, the target audience based on your niche, and your choice of platform. Once these points are covered, make sure that you deliver high-quality content.
Table of Contents
Influencers have become the new celebrities, commanding vast social media followings with whom they share content, opinions, and insights. Today, influencers wield the power to make or break a brand. Their impact in India has grown so significantly to the extent that brands and celebrities collaborate with them to boost the visibility of their work.
With platforms like Instagram, Facebook, Twitter, and YouTube, influencers enjoy unfiltered access to their dedicated fanbases, allowing for direct and daily interaction.
In this article, we’ll delve into the top influencers in India and content creators who have transformed platforms like Instagram and YouTube. Additionally, we’ll provide tips to help you embark on your journey to becoming an influencer.
Top Influencers in India: 10 Viral Creators
Here is our curated selection of the top influencers in India who have blown up on the internet, harnessing millions of followers and fans:
| Influencer Name | Number of Followers on Instagram |
|---|---|
| Bhuvan Bam | 19.5 million |
| Kusha Kapila | 3.8 million |
| Radhika Bose | 627K |
| Komal Pandey | 1.8 million |
| Dolly Singh | 1.6 million |
| Mithila Palkar | 3.9 million |
| Varun Aditya | 3.7 million |
| Srishti Dixit | 738K |
| Shreya Jain | 440K |
| Ashish Chanchlani | 17.2 Million |
1. Bhuvan Bam
Bhuvan has been a prominent social media influencer for almost a decade now, thanks to his comedic flair and uncanny ability to create relatable content.
Bhuvan’s rise to fame is majorly due to his YouTube channel, BB Ki Vines. What began as a creative outlet soon became a phenomenon, accumulating 26 million subscribers. Although his YouTube channel has evolved, Bhuvan continues to be an influential force, particularly on Instagram. He boasts an impressive following of over 19.5 million dedicated fans. He has the highest number of Instagram followers in India, among other influencers.
Adding to his repertoire, Bhuvan has captivated audiences on the small screen with a Disney and Hotstar production titled Taaza Khabar. This venture showcases his acting prowess. It also highlights his ability to adapt to different mediums, proving his versatility as a true entertainer.
2. Kusha Kapila
As one of the top influencers in India on Instagram, Kusha has made a significant impact on various platforms, including YouTube and Instagram. With her hilarious posts on the South Delhi Girls YouTube channel, she has solidified her position as a rising star.
With a staggering 3.8 million followers on Instagram, Kusha utilizes the platform to share comedic videos and provide glimpses into her life as she ascends to greater heights of stardom. Her relatable and entertaining content has struck a chord with her followers, who eagerly await each new post.
Her talent and charisma have caught the attention of renowned corporations, leading to exciting collaborations with giants like Google and Cred.
Kusha’s star power extends to the silver screen as well. She was featured in Karan Johar’s Ghost Stories, further solidifying her position as an all-around entertainer.
3. Radhika Bose
In the realm of yoga and fitness, Radhika Bose has crafted a remarkable identity as a true Superwoman. Known by her moniker Yogasini, Radhika has inspired countless individuals on their wellness journey. She has also collaborated with prestigious companies such as Fabindia and American Eagle India.
With over 616K devoted fans on Instagram, Radhika uses her platform to share her passion for yoga. She has captivated a huge audience with her incredible skills and infectious enthusiasm. Her posts showcase her expertise in various yoga poses. They also show the transformative power of embracing a healthy lifestyle.
4. Komal Pandey
Komal Pandey, one of the top influencers in India in fashion as per Cosmopolitan, has captivated the hearts of millions with her bold fashion statements and engaging ‘get ready with me’ content. She cemented herself as one of the most loved Indian fashion influencers on Instagram.
With a staggering following of nearly 2 million Instagram fans, Komal Pandey has emerged as one of the top female Instagram Influencers in India.
Komal Pandey’s influence extends beyond social media. Her impact resonates within the fashion industry, where she is a trendsetter and highly sought-after collaborator. Her ability to push boundaries and showcase fashion’s transformative power has earned her widespread acclaim.
5. Dolly Singh
With her infectious personality and impeccable style, Dolly Singh has garnered an impressive following of 1.6 million on Instagram and has become a prominent co-host on the iDiva channel.
Dolly’s journey began with online tutorials, where she effortlessly shared her expertise in fashion and beauty. Now, she is one of the top influencers in India on Instagram.
What sets Dolly apart is her ability to collaborate with industry heavyweights, including renowned Indian celebrities like Priyanka Chopra and Ayushmann Khurrana.
Brand partnerships have been a significant part of Dolly’s success, as she has worked with esteemed companies such as Colgate and Olay.
6. Mithila Palkar
From a young age, Mithila Palkar nurtured dreams of becoming an actress, and her journey to stardom began with a remarkable foray into social media in 2016. Her video cover of the Cup Song on her YouTube channel propelled her to internet fame. The viral video garnered over 7 million overnight, bringing her into the spotlight of fans. Today, her YouTube account boasts 174K subscribers, while her Instagram following has soared to an impressive 3.9 million.
As a versatile actress, she has graced both small and big screens with her vibrant performances. Her notable roles in the acclaimed series “Little Things” and her captivating appearance in the film “Katti Batti” have showcased her acting prowess and garnered critical acclaim.
Companies such as Times Prime and Plum Goodness have recognized her immense appeal and have eagerly collaborated with her. Her unique perspective and content make her one of the top influencers in India.
Also Read: Top 10 People with the Most Followers on Instagram in India
7. Varun Aditya
As a Sony ambassador, Varun has been recognized for his exceptional skills and expertise in photography. Through his lens, Varun creates a visual symphony that brings the mesmerizing beauty of nature to life.
He received the prestigious NatGeo Nature Photographer of the Year award in 2016 and has captivated the hearts of millions with his breathtaking imagery. Varun has become one of the most famous photographers on Indian social media with a following of nearly 3 million on Instagram.
8. Srishti Dixit
Whether you read blogs or binge YouTube videos, chances are you’re already familiar with Srishti Dixit. Her presence in Buzzfeed articles and YouTube videos alongside the well-known YouTuber Behensplaining has made her a household name.
With a staggering 767K followers on Instagram, Srishti stands tall as one of the top influencers in India.
9. Shreya Jain
Shreya’s content resonates with individuals who seek to embrace beauty beyond societal expectations. Her dedication to challenging the status quo has garnered her a dedicated following of over 440K on Instagram. People flock to her page, eager to discover her unique perspective on beauty and self-expression.
She delves deeper rather than focusing solely on surface-level beauty. Her videos focus on the importance of inner beauty and self-love. This ideology has made her one of the top influencers in India in the beauty domain.
10. Ashish Chanchlani
Ashish Chanchlani is a well-known Indian YouTuber, actor, and comedian recognized for his comedic sketches and relatable content. He rose to fame through his YouTube channel, where he produces humorous videos that often explore everyday scenarios, relationships, and cultural themes.
Ashish Chanchlani has an Instagram Following of 17.2 Million! He also has 30.4 Million Subscribers on Youtube
His engaging approach and ability to resonate with a younger audience have significantly contributed to his popularity, establishing him as a key figure in the Indian digital content landscape. His channel features a variety of content, including original sketches, parodies, and collaborations with other creators. In addition to his YouTube work, Chanchlani has also pursued acting, appearing in various web series and projects. His contributions to entertainment have garnered him numerous accolades and a substantial following across social media platforms.
Also Read: 30 Amazing High-Paying Online Work From Home Jobs in India (2024)
Tips from the Top Influencers in India
Becoming one of the top influencers in India requires hard work and dedication. You will need to figure out your areas of interest, the target audience based on your niche, and your choice of platform. Once these points are covered, make sure that you deliver high-quality content.
Here are some tips that will help you become one of the top influencers in India:
1. Knowing Your Niche
This is the most important step to remember while creating a blog or social media account. You must know what content you’ll share and how you will differ from the others. Here are some tips to discover your niche:
- Ask yourself what topics, industries, or communities you feel the most connected to.
- Find out who your audience is and learn about what they want and prefer.
- Dive deep into your chosen field, stay updated with the latest trends, and continually educate yourself.
- Share personal stories, experiences, and opinions that align with your niche.
2. Creative Content
Content is king. You must share regular content on various platforms to attract an audience. Create engaging and entertaining posts, and collaborate with other influencers for brands. Build trust with your audience and brands/influencers.
3. Collaborating with Other Influencers and Brands
Collaborating with other influencers has proven to increase your brand value. It will help you reach more people and expand your business rapidly.
If you have a similar audience as another influencer, then why not work together? You can share their content, promote each other’s products, or even just collaborate on videos. This will help both of you grow in terms of followers and engagement.
4. Staying Consistent
Rome wasn’t built in a day. You will not see results overnight. You will need to stay consistent with your content and presence. Write blogs regularly and share them on social media platforms like Instagram and Facebook. Consistency is key.
If viewers don’t see new content from you frequently enough, they may lose interest and move on to another platform or influencer who posts more often.
5. Maintaining a Strong Online Presence
You must establish a presence on various social media platforms. These include but are not limited to YouTube, Instagram, Twitter, Discord, Twitch, etc.
You must consistently engage with your audience by responding to comments, messages, and mentions. Also, encourage conversations, ask questions, and conduct polls to foster engagement. Show genuine interest in your followers and build a community around your content.
Top Influencers in India: Become the Next Instagram Sensation
Do you want to become one of the top influencers in India? Engaging with followers and interacting with them is what makes anyone one of the top influencers in India. One piece of advice will work: Create quality content. Focus on providing genuine, shareable, engaging content, and consume lots of it yourself to better understand what quality looks like. Create a buzz around your product and hype up your audience to be a successful influencer.
Want to earn money in the comfort of your home? Dive into our guide to Online Jobs.
Top Influencers in India: Frequently Asked Questions (FAQs)
Who is the biggest influencer in India?
Kusha Kapila is considered one of India’s biggest influencers due to her widespread influence and substantial net worth of INR 25 crore. Known for her captivating content, unique style, and relatable persona, she has amassed a significant following and has become a prominent figure in the Indian influencer industry.
Who is the richest Instagrammer in India?
Prajakta Koli, Kusha Kapila, Bhuvan Bam, Ashish Chanchlani and several other notable individuals are considered some of the richest Instagrammers in India. With millions of followers and a strong online presence, they have monetized their platforms effectively. They have garnered brand partnerships, sponsored content, endorsements, and multiple other revenue streams.
Who is the No. 1 influencer in the world?
With a massive following of 531 million across various social media platforms, Christiano Ronaldo’s impact extends far beyond the football pitch. He has leveraged his immense popularity and personal brand to collaborate with numerous global brands, promote social causes, and engage with his fan base.
What is the income of an influencer in India?
An influencer’s earnings in India depend on multiple factors, such as their niche, audience size, engagement rates, and brand partnerships. An influencer in India can earn between INR 1 lakhs to INR 9.6 lakhs per month, based on their collaborations and following. However, note that these numbers are approximated and showcase an average value. Influencers with substantial following and high engagement rates tend to command higher earnings, as they can attract more lucrative brand collaborations and endorsements.
Who is the highest paid influencer on Instagram?
As of 2024, Cristiano Ronaldo is the highest-paid influencer on Instagram, commanding top rates for sponsored posts. His immense global following and engagement drive significant revenue from brand partnerships.
Other Related Reads
To read more related articles, click here.
Got a question on this topic?
