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We can’t get enough social media platforms to consume or post content in this rapidly evolving modern age. One such platform is Instagram – a vast network of users who happen to be influencers, brands, companies, and common people. Everyone wants to do their best to reach people through global connections, and this is where Instagram story ideas are worth mentioning.
People prefer to check Instagram because 44% are drawn to Instagram stories. It helps brands or products create that air of FOMO that helps them sell better. Many things matter when using social media as the perfect marketing tool.
Features of Instagram Stories to Boost Engagement
As a brand influencer, you must understand the significance of ideas for Instagram stories. You can use special features of Instagram stories to boost user engagement & drive traffic. Below are some special story features you can utilize –
Geolocation and location hashtags.
According to the experts, geolocation and location hashtags are one of the easiest ways to increase engagement and drive traffic is to use geolocation and location hashtags. These features will help your stories reach the target audience through appropriate location tags and hashtags.
Geotags and location hashtags ensure location discovery and increase by 79% more engagement.
Poll story
The poll story feature is great for starting a conversation with your audience. The more you engage with the users, the more traffic will divert to your account to share their opinion.
Quiz sticker
You can utilize the quiz sticker for your creative Instagram stories in your story. Sticker geolocation and location hashtags allow you to put questions or multiple-choice options that people love interacting with. Once the users share their opinion, the right answer will be marked green, and they can see whether they have made the right choice.
Countdown sticker
You can increase the level o excitement for your new product or service by adding a countdown sticker. You can motivate your followers to choose the desired option faster.
Use the Ask a Question sticker.
It is one of the best ways to interact with your followers. You can let them ask you various FAQs about you or your product(s). You can include this idea in your Instagram stories before or after launching the swipe-up feature.
You can use the Swipe Up feature if you have a business account with a minimum of 10K followers. You can utilize this feature to divert your give rest to your website store about you or your company.
25 Creative Instagram Story Ideas
If you are a brand, company, or influencer, you need to keep engaging your followers through your content, and one of the ways to do that is to use the Instagram story. You must know efficient Instagram story ideas for this, and we have got some up in our sleeves.
Utilize the ‘new post’ sticker.
You can use this new post sticker when sharing your post or reel on the story. Ideally, people engage more with your stories than your feed post. Make sure you check out all the new post stickers available on Instagram.
Hide your new post with an intriguing sticker.
Increase curiosity among your followers by hiding a new post with a sticker. You must use an exciting and unique sticker to obscure the post or photo.
Host a Q&A session.
The Q&A session is one of the coolest InstIagram story question ideas to bank upon for the engagement. People love to interact with brands or influencers through random Q&A – about your life, product, service, upcoming launch, and miscellaneous.
Create a poll.
You can ask your audience to choose something for you. It can be a new dress, color for the wall, food option, etc. You can even get users’ feedback by posting photos of the products and creating a poll. This Instagram story idea is easy and can draw many audiences at once.
Quiz your audience.
The Instagram quiz option lets you test your loyal followers and increase engagement with your post. You can post a small quiz session where you ask all the relevant questions regarding your product. It is fun for your followers to interact with you and learn new facts about your brand.
For example, OnePlus Nord always interacts with its followers through quiz sessions before or after launching a new product.
Appreciate your followers.
Appreciating your followers is a great tactic to involve your audience and increase them in the future. It also gives a sense of community to everyone who follows your business or brand on Instagram.
Repost UGC.
UGC denotes user-generated content in digital platforms. Sometimes, you don’t even need to create content to post it. Let others speak for you, your brand, or your product. All you have to do is to repost this user-generated content on your Instagram story handle. It is one of the most efficient Instagram story ideas.
Share a coupon code and link for your loyal followers.
You can share a coupon code or link for product discounts with your followers. This tactic will help generate engagements and new followers with just one post. Your profile will be highlighted more in the category and can reach all potential consumers.
Host a giveaway surprise.
Everyone loves a gift, no matter how tiny or inexpensive it is. You will incentivize your followers to share your brand or product with their networks through free giveaways. You must create an in-feed post detailing the condition, date, etc. However, you should use the story section of Instagram to promote it.
Initiate a challenge.
Social medium platforms are bombarded these days with unique and quirky challenges. You can post a challenge for your followers using one of the coolest instrument story features – the ‘add yours’ sticker. You may ask your followers to share a picture of their shoes (or something that resonates with you or your brand) and create a thread. It is quite engaging for the audience.
Share any content that inspires you.
Inspiration runs voraciously on social media platforms. You can turn anything inspirational into one of the Instagram story ideas and share it with your followers. It is a good way to let them find inspiration for your work. This inspirational content can be anything – a photo of a bench in the park, any old song, a video of Steve Jobs’s speech, etc.
Share a product photo and its link.
You can share a photo of a product that you have used personally. When followers see such posts, they try them themselves and share their opinions. It is a marketing technique and a way to engage your loyal audience.
Create an aesthetic post.
People love to interact with aesthetic posts and share their opinion. You can share an image or use a quotation to evoke feelings. You must always include this in the aesthetic Instagram story ideas to interact with your followers. These ideas could be your old photo, the first picture of your house, your company’s first product, the skyline of an evening, etc.
Show your out-of-the-office image.
You can keep the engagement of the followers by amusing them. You may post your photo when you enjoy Christmas or any special occasion. The audience always loves to catch up on your ‘not working mode’ photos.
Introduce your team
You can inform your audience about the people in your company. You may introduce them through a video post.
Share the BTS Photos
BTS or Behind the Scene photos or videos are always entertaining. You can take the help of various Instagram story design ideas and arrange the BTS content to amuse your followers. It is a great way to let them know what you go through to make anything happen.
Share posts from other Instagram accounts
You can share posts from other Instagram accounts to give your followers a better experience and foster a good relationship with other creators.
Create a countdown for your upcoming event
One of the interactive ways to connect with your followers is to share a countdown sticker. Your audience may feel excited about your new drop and can even share your post to show their excitement.
Offer a preview of the sale or any special event
Much like the previous one, you can share an image or a video to show your followers what they will see in a few days. Such previews can offer exciting feelings to consumers.
Announce a giveaway or contest winner
You can announce the winner of any contest or giveaway on the story. It will strengthen your bond with your followers and show you are a legit business or person. Authenticity always attracts huge followers.
Share positive reviews about your product or service
You can post a positive customer review on the Instagram handle to show how good you are at your service. It will help your followers decide the best for them, and you may see a surge of new queries and followers.
Show off your talent
One of the most engaging tricks to gain new followers is to showcase your talent – writing, making products, crafting something unique, and much more.
Share your progress status with your audience.
The followers always hope for new updates from the brands or influencers. When you share a progress photo with the audience, they become excited and show their support by commenting, liking, and sharing your post.
Create an AMA post.
‘Ask me anything’, or more popularly, AMA, is an excellent way to let your followers ask you anything they want to know. If you take time and answer most of them, they will feel valued.
Ask for suggestions
You can ask your followers to suggest you for the upcoming event launch or anything in particular. You may be surprised to find so many replies to your humble request.
These are the best ideas to gain engagement on your product or business. Since most post ideas involve texts, you can go through these text ideas for your Instagram story to increase reach.
Instagram Story and More
Instagram stories can turn any business around if they are catchy and attract daily engagement. The daily number of users who interact with these stories is beyond imagination. All you have to do is to know how to utilize this opportunity for your business. The more interactive your posts are, the more followers you will have, and the engagement increases. To grow your business on Instagram, you must be active and follow all the essential Instagram story ideas to promote your products and services.
According to the reports, most Gen Z people find brands and products through Instagram stories. You can capture those enthusiastic consumers through eye-catchy posts using the abovementioned techniques. You can gain maximum engagements, and your products will reach the market faster than expected. In the end, it is all about keeping your patience. You will find results if you can hold your patience and keep interacting with netizens.
Innovative, low-investment ideas for the hidden entrepreneur in you! Explore our guide on Business Ideas.
Frequently Asked Questions(FAQs)
You can follow the following Instagram story ideas to make your posts unique –
1. Start with a quirky line, e.g., “dive deep with us this summer to explore the cotton clothing line.”, “Be a hot mess with our ultra-fashion brand.”
2. Incorporate emoticons and emojis.
3. Include proper music.
4. Take the help of new templates.
5. Include a link to the feed post.
6. Uniquely showcase your product.
7. Create a collage of your designs, etc.
If you want to stand out in the waves of Instagram users and get noticed by others, you should be creative. You can follow these unique Instagram story ideas –
1. Share new updates on your industry.
2. Post an informative graph that includes beautiful graphics and text.
3. Layer one photo on top of another to make the most unique post.
4. Utilize a photo-editing app to create new designs for your photos.
5. Turn your videos Instagram story-worthy.
Instagram Story is an in-app feature that lets users upload photo or video content on the platform. The post will remain available 24 hours for your followers to see and interact with. You can use various Instagram story ideas to make your post unique and engaging. You can share other Instagram handles posts on your story also.
You can increase the views on your story if you post consistently, monitor your content, engage with your followers and follow the story ideas discussed above. You can include your followers in your post through Q&A sessions, feedback, and suggestions, and roll out offers on your products. The more they engage with your posts, the view increases.
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