Best Digital Marketing Skills to Have in 2023

June 27, 2024
digital marketing skills

Table of Contents

Digital marketing has become an important part of any successful business strategy. The demand for these skills is only going to increase in the future. Brands are parting ways from older ways to digital marketing. And the reason is simple! That is where their customers are. It has become important to learn digital marketing manager skills. You can represent your product in the best possible manner only if you know how to do it. Let’s discuss the best digital marketing skills to have in 2023. We will also see how to present your skills in your digital marketing skills resume.

Best Digital Marketing Skills List

There are certain skills required for digital marketing. You need to learn them if you wish to excel in this industry. These digital marketing skills lists include the following:

Search Engine Optimization (SEO)

Search Engine Optimization (SEO)Search Engine Optimization is a must-have skill if you want to succeed. It is one of the key skills required for a digital marketing fresher. It helps in improving the quality and quantity of the traffic on your website or webpage.

Pay Per Click (PPC) Advertising

It is an internet advertising model. This is used to attract traffic to the website. Here, the advertiser pays the publisher a certain amount whenever the ad is clicked.
Content Marketing. Content marketing involves creating and sharing materials online. This is used to subtly promote the brand. The aim is to stimulate the interest of the target audience in the product or service.

Social Media Marketing

It involves presenting the brand, product, or service on social media platforms. This is used to create brand awareness or directly market the products or services.

Data Analysis

It involves collecting, sorting, cleaning, transforming, and modeling data. The data is transformed into information. This is used to derive useful conclusions.

User Experience (UX) and User Interface (UI) Design

UX involves the entire interaction you have with the website or the product. Whereas, UI involves the screen, toggles, buttons, icons, etc.

Email Marketing

This involves sending cold emails to your prospective customers. It involves sending a commercial message to a group of people using the email channel.

Video Marketing

This involves using the video as the content format to market your offerings. Your products, services or brand is marketed to people at large using this skill.

Mobile Marketing

It is one of the effective ways of marketing and also a multi-channel online marketing technique. It focuses on reaching the target audience using mobile devices etc.

Artificial Intelligence (AI) and Machine Learning (ML)

AI and ML are very effective in digital marketing. It allows marketers to automate routine tasks and create personalized experiences. It also helps them gain deeper insights into the customer experience.

You require both technical and soft skills for digital marketing. Technical skills include the ability to work with various tools and software. While soft skills include communication, collaboration, and problem-solving.

How to Write a Resume for Digital Marketing?

A resume is a must whenever you apply for a digital marketing job. It is important to highlight your experience here. This is to showcase digital marketing manager skills in a resume. The resume should include a summary of qualifications and certificate courses you have done. Further, you should include relevant work experience, education, and skills. Here’s an example of a digital marketing skills resume that you can refer to.

Digital Marketing Specialist Resume Example.

  1. Summary: Highly skilled digital marketing specialist with 5+ years of experience in SEO, PPC advertising, and social media marketing. Expert in Google Analytics, SEMrush, and Facebook Ads Manager.
  2. Work Experience:
    • Digital Marketing Specialist, ABC Company Aug 2018 – Present.
    • Successfully implemented SEO strategies resulting in a 50% increase in organic traffic.
    • Managed PPC campaigns resulting in a 20% increase in leads.
    • Created social media campaigns resulting in a 30% increase in engagement
  3. Education: Bachelor’s degree in Marketing, XYZ University Graduated May 2018.
  4. Certifications: Google Analytics Facebook Ads Manager SEMrush
  5. Skills: SEO PPC Advertising Social Media Marketing Google Analytics SEM Rush Facebook Ads Manager.
Work from Home, on your Own Schedule

Digital Marketing Manager Skills

The key digital marketing skills required for becoming a manager include the following.


This involves taking charge and leading your team. This quality is one of the essentials to achieving the overall goals and managing the team.

Strategic Thinking:

This involves making strategies for the future. It requires careful analysis of the current scenario and historical data. Conclusions are derived and a strategy is created for future courses of action.

Project Management:

Digital marketing will require you to handle various projects at once. You should have project management skills. It is important to be able to deliver the best customer experience.


Marketing is all about communicating. Whether you do it through offline mode or online through social media. So it is one of the most essential skills for any marketer.

Data Analysis:

You will gather huge data during your digital marketing journey. You need to have data analysis skills to derive useful conclusions from such data.


This is a must for running any company. You need to take care of the financial health of your company. You can do this by budgeting and allocating a specific amount of resources to each department.

Team Management:

Most jobs are about managing people. You need to manage the team once you get to a certain position. You are also required to collaborate with other people.

Understanding of Customer Journey:

Digital marketing involves presenting the products or services of the customers. For this, it is important to understand the customer journey.


Branding is essential to create a brand for your customer. You should be able to do branding. Once the brand is created, you need to put effort into maintaining its reputation of the brand.

UX and UI Design:

You should be able to prepare the UX and UI design for your customers. They create the first impression whenever a customer visits the website or the webpage. So, the UX and UI designs must be attractive and simple

Highest Paid Digital Marketing Skills

Which skills will pay you the highest in this industry? The digital marketing skills that offer the highest salaries include:

  • Artificial Intelligence and Machine Learning: There’s no limit to your growth if you know how to use AI and ML in this industry. Why? The future is AI. Every sector is seeing a rapid change due to AI. Thus, it becomes one of the most important skills to learn.
  • Digital Marketing Analytics: It shows you how you are performing. They are key to crafting future strategies. So, it becomes important to have detailed knowledge about this skill and feature.
  • Video Marketing: This is one of the highest-paid digital marketing skills. The short-form video format is an ongoing trend. TikTok, reels, shorts etc. have a high chance of getting viral and have millions of views. Thus, you need to become an expert in this skill.
  • UX and UI Design: You can bag one of the highest-paying jobs if you can build great UI and UX. Everyone wants their website to be as simple yet attractive as possible.
  • Mobile Marketing: Smartphones changed everything. Now everything is on the smartphone. You can build a great career if you have the skill to be one of the best mobile marketers.

It is important to seek training and courses to acquire these skills. This can increase your earning potential. These skills are in high demand in the industry. Experts who possess them can command higher salaries

Digital Marketing Skills Training

There are various options for digital marketing skills training. This includes online courses, training, and workshops. Professional training and courses provide an edge in the job market. They demonstrate a commitment to growth. It is important to consider your needs and goals when choosing a training program. You should also consider the reputation of the training provider.

Future of Digital Marketing Skills

Digital marketing is constantly evolving. You need to stay updated with the latest trends and skills to stay relevant. Here are some of the emerging digital marketing manager skills. They can be in demand in the future

  • Artificial Intelligence: AI-powered tools can help automate various tasks. These include email marketing, ad targeting, and social media management. So, knowledge of AI will become more important in this industry.
  • Voice Search Optimization: There is a rising popularity of virtual assistants. These include Siri, Alexa, and Google Assistant. Optimizing content for voice search will be crucial for digital marketers in the future.
  • Video Marketing: It is an already popular trend. It is expected to become even more popular in the future. You need to master video marketing skills. These can include scriptwriting, video production, and video editing.
  • Personalization: Consumers are looking for personalized experiences. You need to use data to provide relevant and personalized content. This has become more important than ever.
  • Augmented and Virtual Reality: AR and VR are expected to become more mainstream in the coming years. Digital marketers will need to know how to leverage these technologies. They can use these for their various campaigns.

Also Read: Top 10 High-Income Skills for a Better Career

Digital Marketing in 2023

Digital marketing is a dynamic and rapidly evolving field. You need to stay ahead of the curve. By acquiring the latest digital marketing skills, You should also master the technical and soft skills of digital marketing. You can build rewarding and fulfilling careers in this exciting field

Evaluate numerous career choices to choose the right career path for yourself. Dive into our guide on Career Advice.

Frequently Asked Questions (FAQs)

How can I acquire and develop digital marketing skills for 2023?

You can take online courses to acquire and develop digital marketing skills for 2023. They focus on the latest strategies. You can also attend workshops and seminars.

This will help you keep up-to-date with the latest trends in the industry. Also, you can gain practical experience by working on real-world projects. You can do this through internships or freelancing.

What is the importance of staying up-to-date with the latest digital marketing skills?

Staying up-to-date with the latest digital marketing skills is crucial. This is because the industry is constantly evolving.
New technologies and ways are emerging all the time. You need to stay up-to-date. This will help you ensure that your strategies remain effective and relevant. You can even stay ahead of your competitors. Also, having up-to-date skills can increase your career prospects. They can enhance your earning potential

What technical skills should I learn for digital marketing?

Some technical skills are essential for digital marketing. These include the following.
1. search engine optimization (SEO).
2. pay-per-click (PPC) advertising.
3. email marketing.
4. social media marketing.
5. content marketing.
6. data analytics.
7. web design and development
Also, you should have a good understanding of automation tools. You can also benefit from customer relationship management (CRM) systems and marketing analytics software.

What training programs or courses are available for developing digital marketing skills?

There are various training programs and courses available for developing digital marketing skills. Many colleges offer degree programs in digital marketing. Also, online learning platforms like Udemy, Coursera, and LinkedIn Learning offer numerous courses.

There are industry-specific certificate courses offered by certain companies. These include Google, HubSpot, and Facebook. It is important to research and choose a program that aligns with your career goals and interests.

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