Marketing Management - Insight and Scope in India


Marketing management is a course that involves analysis, planning, implementation and control of programs to achieve organizational goals. It revolves around various strategies for marketing practices; it manages the various practices and techniques to deal with the customer’s demand. According to Philip Kotler, “Marketing Management is a process of planning and executing the conception, pricing and promotion and distribution of goods, services and ideas to create exchanges with target groups that satisfy the customer and organizational objectives.” 

Besides, marketing management helps businesses find a suitable niche so that they can work effectively on a small scale and expand them with time. Five central marketing concepts relate to customers differently in a company. These include: 

  • Production: A customer always tend to purchase goods and services that are cheap and easy to access 
  • Product: customer wants high-quality products at a reasonable price 
  • Selling: Business needs to take part in promoting products for sales actively 

  • Marketing: Many companies are coming up with a particular niche. A customer has plenty of options to choose from. So, a company’s success depends on the ability to satisfy the customer needs better than its competitors. 
  • Societal marketing: Customers are interested in a business that benefits society as a whole. 

marketing management
January 21, 2022
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Table of Contents

Eligibility criteria for marketing management for UG and PG courses 

Candidates who want to pursue marketing management courses at their undergraduate or postgraduate level must fall into the following criteria: 

Eligibility criteria for marketing management courses at the UG level  

  • Candidates must have passed class 12 from a recognized board. 
  • Also, candidates must score the required minimum marks in Class 12 as the university gives. 
  • They should have the relevant subjects in Class 12. 

  • Additionally, they must appear for entrance exams conducted by universities or colleges. 

Eligibility criteria for marketing management courses in PG level 

  • Candidates should have a bachelor’s degree from a recognized university. 
  • Scoring a minimum of 50% marks or equivalent CGPA score in the qualifying exam is mandatory for the general category. 
  • Whereas for the reserved categories (OBC, ST and SC), a minimum of 45% marks or equivalent is required in the qualifying exam. 

  • Final year students can also apply provided they produce minimum qualifying criteria at the time of admission. 
  • There is no upper age limit for admission to post-graduation level for the course. 

Fee structure for marketing management courses 

It depends upon various colleges and universities. Public or government colleges have a fairly low and affordable fee structure. However, private colleges and universities charge high fees for marketing management courses. 

Fees for undergraduate program 

In public or government colleges, the fees can range between INR 4,000 to INR 35,000 for the three-year course. On the other hand, private colleges charge INR 6,00,000 to INR 10,00,000 approximately for the course. 

Fees for postgraduate program 

On the contrary, the fee structure for post-graduation is a little on the higher side. Government colleges charge INR 2,000 to INR 6,00,000 for the course. However, private colleges charge INR 5,00,000 to INR 16,00,000 for the course. 

Marketing management: Subjects 

The subjects and topics for the course vary according to the level. However, we have mentioned some of the common subjects and topics that are taught in the curriculum below: 

  • Basic Fundamentals of Management 
  • Marketing Management Principles 
  • Customer Behaviour 
  • Marketing Strategies 
  • Supply Chain Management 

  • Marketing Laws 
  • Business Marketing 
  • Retail Marketing 
  • Business Communications 
  • Financial Management 

  • Rural Marketing 
  • Advertising and Sales promotion 
  • Digital Marketing 
  • Corporate Communication 
  • Customer Relationship Management 

Marketing Management career in India 

Students who pursue marketing management courses have a spectrum of job opportunities awaiting them. The demand for graduates and postgraduates belonging to such courses is very high. In addition, the curriculum helps to bring out executive and leadership qualities in the students. 

Marketing management is an important aspect and one of the crucial parts of a company. It decides the growth and development of the company. It primarily focuses on current market dynamics, marketing plans, and maximizing profit and productivity economically. India is growing rapidly as a corporate hub. So you can easily apply for job openings like Brand Manager, Marketing Manager, Market Research Analyst, Sales Manager in different companies. Also, you can establish your business start-up after completing marketing management courses and be your boss. However, if you apply for jobs in different companies, then look at the job roles and what an employer might demand from you. 

Brand Manager 

It is important for a product to be good and how it is different from its substitutes. A brand manager plays a crucial role in the company’s growth by using reviews from customers and taking steps to improve and uplift the reputation of the brand. Usually, it is done through advertisement, design and events. 

Job responsibilities for a Brand Manager: 

  • Identify and execute research studies and projects. 
  • Stay alert about current market practices. 
  • Development and elevation of the reputation of the brand. 

So if you want to become a brand manager, you should obtain a bachelor’s degree or a master’s degree in a relevant field along with a few years of experience. You should possess strong leadership qualities and excellent communication skills. Moreover, a good brand manager will offer innovative ideas to help the company stand out. Besides, the average salary of a brand manager is INR 15,00,000 per annum. 

Marketing Research Analyst 

Market Research Analysts study the market conditions and identify the needs of customers. They collect data using various methods such as public polls, customer reviews and surveys. Furthermore, they evaluate the data using software and statistical techniques to interpret the needs and interests of the consumers. 

Job responsibilities for Market Research Analyst: 

If you want to become a Marketing Research Analyst, then you must also possess outstanding communication skill and time management skills 

  • Should be able to gather and analyze statistical data using various methods. 

  • Interpret data and make recommendations. 
  • In addition to this, you should be able to perform market research analysis. 
  • Formulate a strategy by studying the trends and data. 

To apply as a Market Research Analyst, you should at least own a bachelor’s degree in a relevant field from a recognized university. An average experience of five to six years in a relevant work field is preferred. According to PayScale, the average salary for a Market Research Analyst in India is INR 3,00,000 per annum for entry-level. It may go as high as INR 6,00,000 per annum for experienced candidates. 

You can also read our blog on Tips to create a Digital marketing resume.

Customer Service Representative 

They are representatives who interact with the customers to handle complaints, process orders and answer questions. Usually, a customer service representative interacts with the customers through phone calls. However, some may also interact through email or live chat and sometimes face to face. 

Job responsibilities for Customer Service Representative: 

The specific job roles may vary from company to company. For instance, bank representatives may answer customers regarding their bank accounts. Those working in e-commerce websites like Amazon may be dealing with refunds, order cancelling, etc. Moreover, representatives working in telecommunications are answerable about the service-related problems. Despite this, there are a few typically roles of a Customer Service Representative as discussed below: 

  • Should listen to the customer’s queries and address accordingly. 
  • Provide relevant information about products 

  • Handle returns and complaints. 
  • Should handle customers with patience and respect. 

Sales Manager 

They deal with price, promotion, sale, product development and advertisement. Sales managers can find suitable jobs in sectors like export firms, retailing, consultancies, hospitality and the like. Also, every industry has a sales division, and there is always a need for a sales manager. 

Job responsibilities for Sales Manager: 

  • Should be able to achieve goals and targets set by the company. 
  • Must be able to work in a challenging environment. 
  • Monitor, design, and implement strategies to effectively expand the company’s customer base. 
  • Present sales, revenue and reports to the managing team. 

So, if you can withstand this kind of work environment, you can choose it as a career. A bachelor’s degree in a relevant field is necessary to apply as a sales manager in a company, along with good communication skills. 

Digital Marketing Management Executive 

Generally, they are responsible for planning, implementing, developing and managing digital strategies. They plan and execute all online marketing aspects of a company, including social media outreach, search engine optimization, lead generation and brand building. 

Job responsibilities for Digital Marketing Executive: 

If you want to become a Digital Marketing Executive, then here are a few skills and job roles in keeping in mind before applying for a job in a company 

  • Outstanding communication skills. 

  • Proficiency in web analytical tools such as Google Analytics, NetInsight, WebTrends, etc. 
  • Working knowledge of SEO/SEM. 
  • Proficiency in CRM software such as Oracle, Microsoft dynamics, etc. 
  • Working knowledge of HTML and CSS. 
  • Performance monitor and evaluation to improve performance. 

Besides, the salary of a Digital Marketing Executive depends on the company’s progress. Ideally, they can earn INR 1,50,000 to INR 3,00,000 per annum. 

Social Media Marketing Manager 

In general, a Social Media Manager is an individual responsible for monitoring, executing, and managing the company’s social media image. They are often called the ‘ voice of the company’. 

Job responsibilities for Social Media Manager: 

If you want to become a Social Media Manager, here are a few skills you need to possess: 

  • Copywriting: You should have excellent verbal and writing skills. Social media managers have to do a lot of written work. You should be able to write in short and brief. Also, you should be able to structure your content properly by using appropriate paragraph lengths, bullets and subtitles. 
  • Research: Social media managers should remain updated with digital media. 
  • SEO knowledge: They must possess the knowledge of SEO, and they should be able to make SEO a day to day part of their work. 
  • Customer services skills: Often, customers reach out to social media for their concerns. So, it is the responsibility of a Social Media Manager to address their needs. 

According to PayScale, the average salary of a Social Media Manager is INR 3,00,000 per annum. 

Final thoughts 

In short, there are many job opportunities in the marketing management sector. The current marketing scenario in India seems bright, with more and more job opportunities coming your way. 

Chegg India is one of the leading e-learning platforms. The company offers Subject Matter Expert jobs to applicants across India. They are tutors who solve the doubts of the students posted on the portal. Besides, you can work as a Subject Matter Expert at Chegg India by registering and applying for the role through the official website. So, if you hold a bachelor’s degree, a master’s degree or a diploma in a relevant subject, then you can work for the role. The company hires experts for subjects like Economics, Accounting, Finance, Engineering, Computer Science, Science, Physics, Advanced Physics, Chemistry, Biology, Mathematics, Statistics and Probability, Health Care Nursing, Psychology (Clinical & Social) and Earth Science. Follow these steps to start working as a Subject Matter Expert at Chegg India: 

  • Visit Chegg India official website. 
  • Then, register as a Subject Matter Expert by using your email address. 

  • After that, sign in using your email address and password. 
  • Choose a subject of your choice from the available options. 
  • Then you have you have to appear for an online screening test to check the knowledge of your subject. 
  • If you pass the test, you have to verify your necessary documents. 
  • Finally it is done! Now you can start solving doubts and start earning. 

Further, you can work on a part-time or full-time basis. However, the average income for Subjects Matter Experts ranges from INR 30,000 to INR 80,000 per month. 

You can also become a subject matter expert here.

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