Marketing management is a course that involves analysis, planning, implementation and control of programs to achieve organizational goals. It revolves around various strategies for marketing practices; it manages the various practices and techniques to deal with the customer’s demand. According to Philip Kotler, “Marketing Management is a process of planning and executing the conception, pricing and promotion and distribution of goods, services and ideas to create exchanges with target groups that satisfy the customer and organizational objectives.”
Besides, marketing management helps businesses find a suitable niche so that they can work effectively on a small scale and expand them with time. Five central marketing concepts relate to customers differently in a company. These include:
Candidates who want to pursue marketing management courses at their undergraduate or postgraduate level must fall into the following criteria:
Eligibility criteria for marketing management courses at the UG level
Eligibility criteria for marketing management courses in PG level
It depends upon various colleges and universities. Public or government colleges have a fairly low and affordable fee structure. However, private colleges and universities charge high fees for marketing management courses.
Fees for undergraduate program
In public or government colleges, the fees can range between INR 4,000 to INR 35,000 for the three-year course. On the other hand, private colleges charge INR 6,00,000 to INR 10,00,000 approximately for the course.
Fees for postgraduate program
On the contrary, the fee structure for post-graduation is a little on the higher side. Government colleges charge INR 2,000 to INR 6,00,000 for the course. However, private colleges charge INR 5,00,000 to INR 16,00,000 for the course.
Marketing management: Subjects
The subjects and topics for the course vary according to the level. However, we have mentioned some of the common subjects and topics that are taught in the curriculum below:
Students who pursue marketing management courses have a spectrum of job opportunities awaiting them. The demand for graduates and postgraduates belonging to such courses is very high. In addition, the curriculum helps to bring out executive and leadership qualities in the students.
Marketing management is an important aspect and one of the crucial parts of a company. It decides the growth and development of the company. It primarily focuses on current market dynamics, marketing plans, and maximizing profit and productivity economically. India is growing rapidly as a corporate hub. So you can easily apply for job openings like Brand Manager, Marketing Manager, Market Research Analyst, Sales Manager in different companies. Also, you can establish your business start-up after completing marketing management courses and be your boss. However, if you apply for jobs in different companies, then look at the job roles and what an employer might demand from you.
It is important for a product to be good and how it is different from its substitutes. A brand manager plays a crucial role in the company’s growth by using reviews from customers and taking steps to improve and uplift the reputation of the brand. Usually, it is done through advertisement, design and events.
Job responsibilities for a Brand Manager:
So if you want to become a brand manager, you should obtain a bachelor’s degree or a master’s degree in a relevant field along with a few years of experience. You should possess strong leadership qualities and excellent communication skills. Moreover, a good brand manager will offer innovative ideas to help the company stand out. Besides, the average salary of a brand manager is INR 15,00,000 per annum.
Marketing Research Analyst
Market Research Analysts study the market conditions and identify the needs of customers. They collect data using various methods such as public polls, customer reviews and surveys. Furthermore, they evaluate the data using software and statistical techniques to interpret the needs and interests of the consumers.
Job responsibilities for Market Research Analyst:
If you want to become a Marketing Research Analyst, then you must also possess outstanding communication skill and time management skills
To apply as a Market Research Analyst, you should at least own a bachelor’s degree in a relevant field from a recognized university. An average experience of five to six years in a relevant work field is preferred. According to PayScale, the average salary for a Market Research Analyst in India is INR 3,00,000 per annum for entry-level. It may go as high as INR 6,00,000 per annum for experienced candidates.
You can also read our blog on Tips to create a Digital marketing resume.
Customer Service Representative
They are representatives who interact with the customers to handle complaints, process orders and answer questions. Usually, a customer service representative interacts with the customers through phone calls. However, some may also interact through email or live chat and sometimes face to face.
Job responsibilities for Customer Service Representative:
The specific job roles may vary from company to company. For instance, bank representatives may answer customers regarding their bank accounts. Those working in e-commerce websites like Amazon may be dealing with refunds, order cancelling, etc. Moreover, representatives working in telecommunications are answerable about the service-related problems. Despite this, there are a few typically roles of a Customer Service Representative as discussed below:
They deal with price, promotion, sale, product development and advertisement. Sales managers can find suitable jobs in sectors like export firms, retailing, consultancies, hospitality and the like. Also, every industry has a sales division, and there is always a need for a sales manager.
Job responsibilities for Sales Manager:
So, if you can withstand this kind of work environment, you can choose it as a career. A bachelor’s degree in a relevant field is necessary to apply as a sales manager in a company, along with good communication skills.
Digital Marketing Management Executive
Generally, they are responsible for planning, implementing, developing and managing digital strategies. They plan and execute all online marketing aspects of a company, including social media outreach, search engine optimization, lead generation and brand building.
Job responsibilities for Digital Marketing Executive:
If you want to become a Digital Marketing Executive, then here are a few skills and job roles in keeping in mind before applying for a job in a company
Besides, the salary of a Digital Marketing Executive depends on the company’s progress. Ideally, they can earn INR 1,50,000 to INR 3,00,000 per annum.
Social Media Marketing Manager
In general, a Social Media Manager is an individual responsible for monitoring, executing, and managing the company’s social media image. They are often called the ‘ voice of the company’.
Job responsibilities for Social Media Manager:
If you want to become a Social Media Manager, here are a few skills you need to possess:
According to PayScale, the average salary of a Social Media Manager is INR 3,00,000 per annum.
In short, there are many job opportunities in the marketing management sector. The current marketing scenario in India seems bright, with more and more job opportunities coming your way.
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Further, you can work on a part-time or full-time basis. However, the average income for Subjects Matter Experts ranges from INR 30,000 to INR 80,000 per month.
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