10 Most-Subscribed YouTube Channels In India

February 27, 2024
most subscribed youtube channel in india

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In today’s age of social media and the internet, becoming a popular YouTuber can mean much more than just having a large online following. Many successful YouTubers have leveraged their fame to venture into other areas, such as music, acting, or entrepreneurship, and have gained a massive fanbase beyond YouTube. In India, there are several such examples, including Bhuvan Bam, who started as a YouTuber and now has a successful music career. Or, Prajakta Koli, who has acted in movies and web series. In this article, let’s take a closer look at the ten most-subscribed YouTube channels in India.

List of Most-subscribed Indian YouTube Channels

RankYouTube ChannelSubscribers (Millions)Description
1T-Series260Largest music channel and film studio in India. Features music videos, movies, trailers, and Bollywood related content.
2Sony Entertainment169Features clips and highlights from popular TV shows like The Kapil Sharma Show, Indian Idol, and CID.
3Zee Music Company104Features music videos from Bollywood films and individual artists.
4Goldmines94.7Largest music channel and film studio in India. Features music videos, movies, trailers, and bollywood related content.
5Sony SAB89.7Show comedy shows and sitcoms.
6Zee TV77.8Hindi-language entertainment channel featuring dramas, reality shows, and game shows.
7Shemaroo Entertainment51.9Shows Indian Content, including movies, TV shows, and music.
8ChuChu TV70.1Produces children’s songs and nursery rhymes, offering a blend of education and entertainment.
9Colors TV70.7Features dramas, reality shows, and cultural programming, including popular shows like Big Boss and Dance Deewane.
10T-Series Bhakti Sagar66.2Devotional channel focusing on providing religious content related to Hinduism.

1. T-Series

The biggest music label and film studio in India is T-Series. Their YouTube channel features music videos, movie trailers, and other film-related content.

Number of subscribers:

260 million

A brief history of the channel’s rise to popularity:

T-Series’ rise to popularity on YouTube was mainly due to their focus on music videos. It caters to a wide audience across India and beyond. Their success on the platform has led them to become the most-subscribed YouTube channel in India.

Success Factor/ USP:

T-Series’ success can be attributed to its extensive library of Bollywood music. Plus, it is a partnership with popular Bollywood stars and music composers.

Comparison to other popular YouTube channels in India:

T-Series has the highest number of YouTube subscribers in India. It leads by a large margin, with the second most subscribed channel having only around 150 million subscribers.

2. Sony Entertainment Television India

Sony Entertainment Television India’s YouTube channel features clips and highlights from many popular shows. This includes The Kapil Sharma Show, Indian Idol, CID, and more.

Number of subscribers:

169 million

Sony Entertainment Television India’s YouTube channel started in 2006. And, it has since grown in popularity, thanks to the popularity of their TV shows in India. Their YouTube channel allows viewers to catch up on episodes they may have missed or to re-watch their favourite moments.

Success Factor/ USP:

Sony Entertainment Television India’s YouTube channel serves as an extension of its TV content.


Sony Entertainment Television India is the second most-subscribed YouTube channel in India.

3. Zee Music Company

Zee Music Company’s YouTube channel features music videos from various Bollywood films and independent artists.

Number of subscribers:

104 million

Brief history:

Zee Music Company’s YouTube channel was launched in 2014. Their focus on Bollywood music videos has helped them gain a large following among Indian viewers.

Success Factor/ USP:

Zee Music Company’s success is attributed to its ability to secure music rights for popular Bollywood films and work with established and emerging artists in the Indian music industry. They also produce their music videos to promote independent artists.


Zee Music Company is the third most-subscribed YouTube channel in India. Their closest competitor is Goldmines Telefilms.

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4. Goldmines

Goldmines is another on the list of top YouTube channels in India. It features dubbed versions of South Indian movies in Hindi

Number of subscribers:

94.7 million

Brief history:

Goldmines was created in 2012. Its popularity skyrocketed with the rise of South Indian cinema’s popularity in North India. The channel became a hub for Hindi-speaking viewers who were interested in watching dubbed versions of popular South Indian films.

Success Factor/USP:

The channel’s content is curated in a way that caters to the preferences of Hindi-speaking audiences. It particularly focuses on action, comedy, and romance genres.


In terms of subscribers, Goldmines is ranked 4th among the most-subscribed YouTube channels in India. Its success can be compared to other YouTube channels which also cater to the preferences of Indian audiences.

5. Sony SAB

Sony SAB mainly focuses on comedy shows, sitcoms, and soap operas.

Number of Subscribers:

89.7 million

Brief History:

Sony SAB was launched in 1999 as SAB TV. It was later renamed Sony SAB in 2020. The channel has been a popular source of entertainment for Indian audiences for over two decades. The channel’s YouTube channel has helped it expand its reach and engage with audiences beyond traditional television viewership.

Success Factor/USP:

The channel’s success lies in its ability to produce family-friendly entertainment that appeals to audiences of all ages. Its shows are known for their clean humour, relatable characters, and positive messages.


Sony SAB’s subscriber count places it among India’s top ten most-subscribed YouTube channels, ahead of channels such as Zee TV and Colors TV.

Also Read: From Consumer to Content Creator- Ways to Earn Money from YouTube

6. Zee TV

Zee TV is a Hindi-language entertainment channel. It features various genres of shows including dramas, reality shows, and game shows.

Number of subscribers:

77.8 million

Brief history:

Zee TV started its journey in 1992. The channel has produced and aired some of the most iconic TV shows in the country. In recent years, Zee TV has also gained a significant presence on YouTube, with its official channel amassing millions of subscribers.

Success Factor/ USP:

Zee TV’s success can be attributed to its ability to create content that resonates with the Indian audience.


Zee TV’s main competitors in the Indian entertainment space include Sony Entertainment Television, Colors TV, and Star Plus. Zee TV has managed to stand out with its diverse content offering and ability to adapt to changing viewer preferences.

7. Shemaroo Entertainment

Shemaroo Entertainment creates and distributes Indian content, including movies, TV shows, and music

Number of subscribers:

51.9 million

Brief history:

Their YouTube channel features a vast collection of Indian movies, comedy shows, music videos, and short films. They started their YouTube channel in 2007, and their popularity has been steadily increasing over the years.

Success Factor/ USP:

The success factor of Shemaroo Entertainment is the variety of content they offer. They cater to all kinds of audiences, from the young to the old, with content in various Indian languages.


Compared to other popular YouTube channels in India, Shemaroo Entertainment stands out due to its focus on Indian cinema and entertainment.

8. ChuChu TV

ChuChu TV is a channel that produces children’s songs and nursery rhymes.

Number of subscribers:

70.1 million

Brief history:

ChuChu TV was founded in 2013 by a group of parents who wanted to create educational and entertaining content for young children. They started by creating videos in their own homes. And, their catchy songs and vibrant animations quickly gained popularity.

Success Factor/ USP:

ChuChu TV’s success can be attributed to its unique combination of education and entertainment. Additionally, their high-quality animations and catchy music set them apart from other children’s content creators on YouTube.


ChuChu TV is one of the most subscribed channels in India and the world in the children’s category.

9. Colors TV

Colors TV channel features dramas, reality shows, and cultural programming.

Number of Subscribers:

70.7 million

Brief History:

Launched in 2008, Colors TV has become one of the most popular entertainment channels in India. It has aired several successful shows like Bigg Boss, India’s Got Talent, Comedy Nights with Kapil, and Naagin, among others.

Success Factor/ USP:

Colours TV has been successful in creating unique and entertaining content. It has also attracted some of the biggest names in Bollywood to its shows, which has helped in its popularity.


Colors TV competes with numerous other Hindi-language entertainment channels. However, it has been able to carve out a niche for itself and has a dedicated fan base.

10. T-Series Bhakti Sagar

T-Series Bhakti Sagar is a devotional channel. It focuses on providing religious content related to Hinduism.

Number of subscribers:

66.2 million

Brief history:

T-Series Bhakti Sagar was launched in 2011. Since then, it has gained immense popularity among the Hindu community. The channel regularly uploads new religious content, which has helped it gain a loyal following.

Success Factor/USP:

T-Series Bhakti Sagar provides quality religious content to its viewers.


T-Series Bhakti Sagar is one of the most popular devotional channels in India. Its success can be compared to other popular devotional channels like Bhakti TV, Sanskar TV, and Aastha TV.

A Blend of Entertainment, Music, and More

The rise of YouTube has created a rise in celebrities who have become household names in India. From T-Series to ChuChu TV, these YouTube channels have amassed millions of subscribers through engaging content and innovative strategies.

Being a YouTuber in India comes with a range of benefits. This includes the ability to reach a vast audience, connect with fans on a personal level, and earn a lucrative income through ad revenue and sponsorships.

Moreover, the popularity of YouTube in India is only set to grow. And, the opportunities for content creators and brands are endless. As the platform continues to evolve and adapt to new technologies and trends, the potential for success for YouTubers and the industry as a whole is enormous.

Want to earn money in the comfort of your home? Dive into our guide to Online Jobs.

Frequently Asked Questions (FAQ’s)

Who is India’s No 1 YouTuber now?

CarryMinati (Ajey Nagar) was one of the most popular YouTubers in India. However, it’s important to note that the rankings and popularity of YouTubers can change over time. For the most up-to-date information on India’s current No. 1 YouTuber, I recommend checking online sources or YouTube’s official channels for the latest statistics and rankings.

What are the 10 most-subscribed YouTube channels in India?

The 10 most-subscribed YouTube channels in India were T-Series, CarryMinati, Amit Bhadana, Ashish Chanchlani Vines, BB Ki Vines, Technical Guruji, Sandeep Maheshwari, FactTechz, Dr Vivek Bindra, and Harsh Beniwal. However, it’s important to note that rankings can change over time as subscriber counts fluctuate and new channels gain popularity. It’s advisable to refer to up-to-date sources for the latest information on the most subscribed YouTube channels in India.

Are all the most-subscribed YouTube channels in India focused on entertainment?

No, while entertainment-focused channels like T-Series, CarryMinati, and BB Ki Vines are among the most subscribed channels in India, there are also channels that cater to different genres and interests. For instance, Technical Guruji focuses on technology-related content, and channels like Dr. Vivek Bindra and Sandeep Maheshwari offer motivational and educational videos.

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