10 Best Affiliate Platforms of 2023 | Pros and Cons

February 2, 2023
affiliate platforms

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Looking for the 10 Best Affiliate Platforms of 2023, but finding the right one seems like a nightmare? Wondering how to monetize your blog site for maximum returns? Do you want a list of all the high-paying Affiliate Platforms that can give you more monthly commission? Then, you’ve come to the right place.

You may be interested in starting a new career as an affiliate marketer but choosing the perfect one and its characteristics are equally important. This article will take you through the ten best affiliate marketing networks currently trending. According to the latest stats, over 80% of all brands have started their affiliate platforms in India, creating opportunities for budding affiliates. At the end of this article, one will find out which is worth the time and effort. So, let’s not wait and dive into the article. But, before that, here’s a thing one must consider before submitting their soul and effort to it.

How does Affiliate Marketing work?

What if we say that you can make money at any time from anywhere, even when you sleep? Being your boss and making money online is the perfect alternative for anyone tired of this hustle culture, and the concept behind it is affiliate marketing.

Network Affiliate Marketing is a great way to drive sales and generate excellent online revenue just sitting at home. It is highly beneficial for both brands and affiliate members. The affiliate platforms work by spreading the responsibilities of the product marketing and creators. However, the system involves three different parties, which are –

  • Seller and Product Creators
  • Affiliate or Advertiser
  • Lastly, the consumer

Now, the question is, how does it work? The process is simple. Affiliate marketing starts when the marketer joins the affiliate marketing platform. The steps covered include the following.

  • Firstly, the affiliate adds the affiliate links to online platforms, such as blogs, Instagram posts, youtube videos, and websites.
  • Then, the customer clicks on the affiliate link generated and visits the merchant site.
  • The affiliate tracking system records the purchase if the customer purchases from the merchant.
  • Then, the company confirms the purchase as a valid sale, and the transaction is completed.
  • Lastly, the affiliate receives a commission and makes their first transaction.

So, here is the list of the 10 Best Affiliate Platforms of 2023 which have made their place in the digital market.


It is one of the 10 Best Affiliate Platforms in India out there. This site programs for 4500+ merchants, including small and big business outlets. According to the latest stats, it is the fastest-growing affiliate marking program that empowers partnerships and drives insane optimized revenues. Around 194 million sales were generated in 2021. To be a part of this program, the steps include –

  • Create a profile page or dashboard with an enticing bio.
  • Then search for advertisers and products or services to promote them.
  • Also, one can take advantage of affiliate tools to optimize the work.
  • The associates can look for different WordPress themes, statistics, keywords, merchant IDs, etc.
  • The minimum payout ranges between INR 3000 to INR 3952.
  • Some top merchants include – Reebok, NFL Shop, Sun Basket, etc.
  • Overall, ShareASale is an excellent option for both digital and physical products.


  • One can find thousands of merchants for both physical and digital products.
  • It has tie-ups with big brands, such as Reebok, Jackbox Games, Top Line, etc.
  • In addition, it has a bookmarklet that makes it easy to generate customer affiliate links.


  • The dashboard is a bit confusing. However, it has gotten a lot better.

Awin (Formerly Affiliate Window)

Awin is one of the fastest-growing platforms in the affiliate marketplace. The network has achieved mThink’s Best CPS Network 2022, which results in one of the best affiliate platforms in India. It gives access to over 13000 merchant websites. According to the stats, Awin generated around 920 million sales in 2021. It acquired ShareASale back in 2017 but has separate entities and merchants. To become a legit Awin Affiliate partner, the steps include –

  • Sign up and create a profile link.
  • Connect with the right advertised brands and promote as per your audience’s requirements.
  • Once the visitor follows the link and makes a purchase, the advertiser pays the influencer commission for the approved sales.
  • The details of the purchases can be seen on the dashboard.


  • Easy to use dashboard and has faster and more consistent payments, which makes it the  Best Affiliate marketing Platform.
  • It has more than 13000 merchants, such as Etsy, HP, Under Armour, etc.
  • The minimum payout ranges between INR 1200 to INR 1500.
  • Lastly, it has an excellent support team to resolve any queries.


  • It has a paid sign-up process. One has to pay INR 394.56 for registration. However, it is refunded once approved. But, non-refundable if not approved.

Amazon Associates

Amazon Associates is one of the digital world’s most trending and demanding affiliate network programs. The program comes under the 10 best affiliate platforms in India. It helps content creators, publishers, and bloggers monetize their traffic. In addition, the Amazon Associates program is excellent for promoting physical products. An associate can earn up to 10% of the advertising fees with a trusted e-commerce leader.


  • One can promote any products available on Amazon (including those from third-party vendors).
  • The average commission rate ranges from 1 to 10%, depending on the category.
  • The cookie duration lasts for 24 hours. However, if a person is directly adding the product to their cart, the associates get a 90-day cookie, but only for a specific item in their carts.
  • Lastly, the minimum payout is INR 797 for an amazon gift card or direct deposit.


  • Video games have a low commission of 1%.
  • The universal cookie lasts for only 24 hours.
  • Associates need to register separately for each country.
  • Also, Amazon is known to slash commissions often.

Related Article: Top Proven Methods To Make Money On Amazon In 2023

CJ Affiliate (Formerly Commission Junction)

The acronym of CJ is Commission Junction. It is another popular affiliating digital marketing network and falls under India’s 10 best affiliate platforms. The affiliate program helps publishers, advertisers, and bloggers to come together and make money. It has 2926 merchants associated with the program, including Priceline, GoPro, Grammarly, etc. The dashboard is easy to use, where one can generate links and view the statistics.


  • It is one of the best affiliate programs for digital products.
  • The average commission rate and cookie duration depend on the specific merchant you sign up with.
  • It has a deep link generator bookmarklet that is easy to use and generates customized links.
  • Lastly, the minimum payout is INR 3958 (approx) for direct deposit or INR 7971 for the check.


  • Beginners can find the dashboard bit complicated.

Rakuten Marketing (Formerly LinkShare)

Rakuten Marketing is one of the best affiliate platforms, with over 25 years of experience in affiliate and performance marketing. It has over 5000+ affiliate programs, including many big merchants. Some of them are – Papa John’s, Walmart, Best Buy, etc. In addition, Rakuten Marketing has some features, such as rotating ads without any external solution, like the WordPress advertising management plugin. Additionally, it falls under the 10 best affiliate platforms in India.


  • It gives access to big merchants, such as Walmart and Best Buy.
  • The average commission rate and cookie longevity depend on the merchant you sign-up with.
  • The minimum commission rate is INR 3958 (approx).
  • The billion-dollar company has excellent features, such as easy ad rotation.


  • The list of options is less compared to other affiliate marketing platforms.
  • The back-end dashboard is quite out-of-place.

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Avangate Affiliate Network

The Avangate Affiliate Network is a global affiliate network that specializes in digital and software products. It is one of the best affiliate programs for digital products, such as Kaspersky, Bitdefender, Awario, etc. In addition, the platform focuses on building strong relationships with publishers and educating them on the products and services offered. Hence, the Avangate Affiliate Network gives access to 22000+ software programs and services.


  • Associates can browse the complete merchant marketplace without signing up. It is one of the 10 Best Affiliate Platforms in India.
  • In addition, it has a higher commission rate than you can find in any other affiliate marketplace.
  • The cookie duration lasts between 30 to 180 days, depending on the merchant you sign up with.
  • Associates can opt for the Pay Pal option for payments.


  • The minimum payout is INR 7921, higher than most other affiliate networks.


ClickBank is another globally-trusted affiliate marketplace for digital goods. It has more than 100000 sellers and marketers that reach millions of customers worldwide. Where ShareASale and Awin collab with big merchants, ClickBank is known for its smaller end of merchants, thus making it the 10 Best Affiliate Platforms in India. One can find a lot of merchants selling e-books, membership sites, and online courses. In short, the products and services aren’t that high-quality. Therefore, one must be careful while choosing the items to promote.


  • A lot of smaller niche offers are available on the platform.
  • It has a transparent product marketplace with reliable payment options.
  • High commission rates from most of the merchants.
  • Lastly, it also provides weekly payment options.


  • ClickBank has a generous refund policy, which can lead to the loss of commission rates.
  • It has a wide range of low-quality products. Therefore, associates must check the merchant list carefully.


FlexOffers is a powerful affiliate marketing platform that provides comprehensive solutions to advertisers and publishers via multiple marketing options. Also, it comes under the 10 best affiliate platforms in India. It gives access to more than 12000 merchants with more than 10000+ affiliate programs to offer. Flexoffers ranks top 10 globally and is a recognized leader in performance-based marketing.


  • It has over 12000 merchants covering all niches’ physical and digital products.
  • The dashboard is easy and flexible to use, thus making it the 10 best affiliate platforms in India.
  • The average commission rate and cookie duration depend on the merchant you sign up with.
  • The minimum payout is INR 7921 (outside the USA).
  • Flexoffers assigns every publisher a dedicated account manager to improve affiliate marketing.


  • If an associate is not from the USA, then the only payment option available is PayPal. However, if the payment exceeds INR 398562 (approx), one can opt for wireless transfer.

Walmart Affiliates

Walmart Affiliates is a part of Rakuten Marketing. It is one of the best affiliate marketing networks in the world for physical products making a mark in the 10 best affiliate platforms in India. However, the Walmart Affiliate Program allows earning a commission by placing banner ads or text links on their websites and referring customers. The network members can earn up to 4% on each eligible sale. In addition, Walmart also runs offers and contests throughout the year to earn additional commission.


  • The average commission rates range from 1 to 8%.
  • The tracking cookie lasts for three days.
  • Associates can choose from a wide range of products (including third-party vendors).


  • Walmart pays monthly sales, which does not cover returns, sales tax, shipping, or handling.
  • The minimum payout is higher as compared to Amazon.

eBay Partner Network

eBay has its affiliate network and is one of the 10 Best affiliate platforms in India. One can earn a commission by promoting its listed products. The eBay partner network specializes mostly in physical products. To become a trusted affiliate marketer, one must sign up and create an account to generate sales on the advertisements. The dashboard helps to check all the stats and commissions you have earned throughout the year. The affiliate link can be created using the eBay Partner Network tools (EPN).


  • It has multiple products. One can earn a commission for selling any product.
  • The average commission rate ranges from 50 to 70% of eBay’s revenue, thus making it on the list of 10 affiliate platforms in India.
  • The cookie duration lasts for 24 hours. However, one can still earn the commission even if the auction takes up to 10 days. As long as the person bids within the first 24 hours.
  • The minimum payout is INR 797 (approx).


  • The cookie lasts for only 24 hours.

Take Away from the Article

Joining any affiliate marketing platform can be a lucrative journey. Therefore, always remember that you’ll need a perfect site, blog, or social media presence to build a reputation before you start seeing significant changes in your bank account. However, once you see remarkable changes, you will find affiliate marketing to be a profitable endeavour. We hope this article on the 10 affiliate platforms in India helps you choose the right network.

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Frequently Asked Questions

Q1. Which platform is best for affiliate marketing?

Ans. For affiliate marketing, one must find the right affiliate networks to promote the products and services. Unfortunately, there are thousands of affiliate marketing platforms, which makes it tricky and hard to choose. Hence, to help you out, here are some top affiliate networks that generate high revenues throughout.

  • CJ Affiliate
  • Amazon Associates
  • Flexoffers
  • ClickBank
  • eBay Network Partner, and many more.

These platforms are recorded under the 10 Best affiliate platforms in India.

Q2. What is an affiliate network platform?

Ans. An affiliate network platform is a platform that acts as a mediator between the publisher (affiliate) and the advertiser (the merchant). It refers to promoting a product or service through a blog or website. For every successful purchase or transaction through the unique link, the affiliate earns a commission or code associated with their recommendation.

Q3. How do I start an affiliate platform?

Ans. To start an affiliate platform, one must perform the following steps.

  • Firstly, find the best available advertisers. Do proper research and look for the niche that you are interested in. Some popular affiliate marketing verticals include mobile, e-commerce, crypto, finance, travel, etc.
  • Then choose the right affiliate software solution. Working on high-quality tools is essential for network management. Some best management tools include SaaS, CPAPI, etc.
  • Now get your affiliate network secured from Ad Fraud. Make sure you build a reliable and trustworthy affiliate network for more productivity. Example: Affise lets your managers automate fraud prevention and security.
  • Attract trusted and experienced affiliates through webinars and case studies.
  • Create an appealing reward system for engagement purposes.
  • Lastly, track down the performance and results. Also, try familiarizing yourself with different networking options, such as influencers, solo marketers, etc.

Q4. What is the three best affiliate marketing?

Ans. Affiliate marketing is an advertising model where the company compensates the third-party publishers to generate traffic or leads to the company’s products and services. The three best affiliate marketing are:

Unattached Affiliate Marketing 

Here the affiliate has no connection to the product or service they are promoting. They do not serve as an authority on claims about its usage.

Related Affiliate Marketing

It involves the promotion of the products and services with some type of relationship with the offering. Here, the connection is between the affiliate’s niche and the product and has enough influence to generate traffic and leads to the website.

Involved Affiliate Marketing

This type of marketing creates a deeper connection between the affiliate and the product they’re promoting. Their personal experiences are the advertisements and provide a trusted source of information.

Q5. What is the highest-paid affiliate program?

Ans. There are thousands of affiliate programs available in the market. However, finding the right platform that generates the highest revenue is tricky. So, to make it easy, we have listed the top highest-paid affiliate programs for beginners and advanced associates.

  • SEMRush
  • Siteground
  • Hostinger
  • Hubspot
  • Fiverr
  • Thrive Themes
  • ClickFunnels
  • 3D Cart, and many more.

These affiliate networks mostly involve physical and digital products and come under the list of the 10 Best Affiliate Platforms in India. To become a part of their program, one must sign up, providing the requisite details. After the program, one gets a unique link to promote and earn a commission after every successful transaction. With the help of the dashboard, one can track down their pay and performance and work accordingly.

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