Investment Options: Top 15 Picks for 2023

June 27, 2024
investment options

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India is a land of diverse investment opportunities. With a rapidly growing economy and an abundance of sectors to choose from, investors have a wide range of options to choose from. However, with so many investment options available, it can be difficult to know where to begin. That’s why we’ve put together a list of the top 15 attractive investment options in India for 2023. These options range from traditional investment avenues like fixed deposits and mutual funds to more unique opportunities like peer-to-peer lending and digital gold. Whether you’re a seasoned investor or just starting out, our list offers a variety of options to suit your needs and help you make the most of your money. So, let’s dive in and explore the top investment options in India for 2023.

Investment Vs Savings

When it comes to managing your finances, it’s important to understand the difference between investment and savings. Savings refer to the money you set aside for short-term goals or emergencies, while investments involve putting your money into assets that have the potential to grow over the long term.

While savings provide a safety net and help you meet your short-term financial goals, investing allows you to potentially earn more money over time. With investing, your money has the potential to grow through compound interest, dividends, or appreciation in value.

That being said, investments carry more risk than savings and there is always the possibility that you could lose money. It’s important to consider your risk tolerance and financial goals before deciding how much money to put towards savings and investments. Ultimately, finding the right balance between investing and saving is key to achieving your financial goals and building a secure financial future.

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Importance of Investment

It says, “Working hard for money is not enough to let your money also works hard for you.” So, if you want your money to work hard then it should be invested. Because during the period of investing your hard-earned money will work for you. For example, you have invested money in ABC company. The company will now use the money for their benefits until a certain period. During this period, the company will also pay you a certain amount of interest. This interest amount is the result of how your money worked hard for you.

  • The importance of investments may vary from person to person. But one can’t deny its long-term benefits. By choosing one of the suitable investment options an investor can enjoy a high income. If you invest money in stock, then you can enjoy several benefits. On one hand, your capital will increase; on the other, you will enjoy monthly dividends.
  • Investment specially offers steady financial growth in the long run. An investment plan for the future will drive out the financial tension after retirement. For this reason, it is important to have a long-term plan. 
  • Several investments offer tax benefits. To be a responsible Indian citizen, one must pay taxes to the Govt. of India. So, if you want to save your hard-earned money, start investing money. 
  • To achieve your financial goal, it is very important to invest money wisely. For example, to have your dream car, you need money. By investing money at an early stage you may easily fulfill your dream. 

However, one must know there are some risk factors associated with investments. Knowing the risk factors can minimize your chance of losing capital. The intensity of the risk depends upon the investor’s tolerance. Here tolerance denotes risk. 

Factors to be Kept in Mind While Investing

When it comes to investing your hard-earned money, it’s important to do your due diligence and consider a variety of factors. Below are some key factors you should keep in mind when investing:


 Every investment comes with a certain level of risk, whether it’s the risk of losing money or the risk of not earning as much as you had hoped. It’s important to assess your risk tolerance before making any investments and consider factors such as volatility, market fluctuations, and potential returns.

Time Duration

 Another important factor to consider is the time horizon of your investment. Are you investing for the short-term or long-term? Short-term investments are typically less risky but offer lower returns, while long-term investments may come with more risk but have the potential for higher returns over time.


 Diversification is key to managing risk and maximizing returns. By spreading your investments across different asset classes, industries, and geographies, you can reduce the impact of any one investment on your portfolio and increase your chances of success.

Fees and Charges

 It’s important to understand the fees and charges associated with any investment before making a decision. Fees and charges can eat into your returns over time, so make sure you understand the costs associated with each investment option.

Market Conditions

 Finally, keep an eye on market conditions and economic trends that may impact your investments. Keep yourself updated with the latest news and insights so that you can make informed investment decisions. 

List of Investment Options 

Investment Plan TenureSuitable InvestorRisk FactorExpected Return
Mutual Fund Minimum 3 yearsA person who can tolerate moderate to high risk and looking for long-term investment options Moderate to HighGood return
National Pension Scheme (NPS)60 yearsWilling to invest in a retirement planLow8%-10%
Fixed Deposits Minimum of 7 days and maximum of 15 yearsBest for the conservative investorNilReturn varies from bank to bank
Gold ETF No fixed tenureAny person can investModerateVery high return
Equity 25 yearsHaving multiple investments and wanting to balance riskHighIt may vary on the situation of the market
Public Provident Fund (PPF)15 yearsInvestors to fulfill long-term financial goalsNo risks associated7%-9%
Real Estate 5 YearsAnyoneModerate15%-19%
Post Office Savings Scheme 4 YearsIndian CitizenVery low risk7.75%
Bonds 7 yearsA person who wishes to invest can do itThere is no risk8%
Unit Linked Insurance Plan (ULIP) 45 yearsInvestors willing to have financial growth and life coverage at the same timeHighVaries on the situation of the market
Senior Citizen Savings Scheme (SCSS) 6 yearsOnly a senior citizen looking for investment options especially designed for their age bracket can become the investorThere is hardly any risk8.90%
Pradhan Mantri Vaya Vandana Yojana (PMVVY)10 yearsApplicable for investors in the age bracket of 60No risk7.55%
Initial Public Offerings (IPO)No limitation of tenureOne who has running Demat, and a trading account can invest in itMedium to HighThe return depends on the market
Life Insurance 3 – 10People willing to insure their lives are the best investorLowNo such return assured. Only the nominee of the policy will get a lump sum amount.
Share Market 7 YearsInvestors with aggressive investing nature are suitableHighReturn is volatile

Mutual Fund 

Mutual funds are a type of investment option that pool money from many investors and invest it into a variety of different securities. These investments typically include stocks, bonds, and other assets, and provide a diversified portfolio for investors. Mutual funds are a popular choice for investors because they offer higher returns than many other investments with lower risk. Additionally, mutual funds offer easy access to a wide range of markets with professional management and low fees. They also offer a range of investment options and strategies, making them an attractive option for many investors.

National Pension Scheme (NPS) 

National Pension Scheme (NPS) is an investment option introduced by the Indian government offering regular income and tax benefits. It is a retirement planning tool that provides an individual with the potential to accumulate a corpus and regular income during retirement. It allows individuals to choose from a range of investment options, including equities, government securities, fixed-income instruments, corporate deposits, and mutual funds. NPS also offers tax-saving benefits under Section 80CCD(1) and Section 80CCD(2). It is an attractive investment option for those looking to plan for their retirement, as it helps build a corpus along with providing tax benefits.

Fixed Deposits (FD)

FDs, or Fixed Deposits, are one of the most popular investment options in India. They are offered by banks, non-banking financial institutions, and post offices. They come with a fixed rate of interest and the invested principal amount is returned after the maturity period. They offer higher returns than savings accounts and are considered to be one of the safest investment options as they are backed by government regulations. Additionally, they offer tax benefits under Section 80C of the Income Tax Act. Thus, FDs are an ideal option for risk-averse investors who want to earn fixed returns with minimum risk. 

Gold ETF 

Gold ETFs are exchange-traded funds that invest in physical gold. They offer investors an easy and cost-effective way to invest in gold without actually owning the physical metal. As with any other ETF, investors can buy and sell gold ETFs on the stock exchange. Gold ETFs provide an alternative to buying physical gold, as it is easier to buy and sell and does not require you to store or insure the metal. The gold ETFs are backed by physical gold and are usually cheaper than buying physical gold. Gold ETFs also offer a safe way to invest in gold as they are regulated by the government. They are also tax efficient and provide an easy way to diversify an investment portfolio. 


Equity is an investment option whereby investors buy shares of ownership in a company. It is a type of security that represents ownership in the company and entitles the shareholder to receive dividends and capital gains from the company’s profits. Investing in equity can be a lucrative way to make a return on investment and can provide investors with the potential for long-term growth. It is important to remember, however, that investing in equity carries a degree of risk, and it is important to be aware of the potential volatility of equity markets.

Public Provident Fund (PPF) 

PPF, or Public Provident Fund, is a long-term investment option offered by the Government of India. It is attractive to investors due to its attractive interest rate, tax benefits, and government backing. With PPF, investors can lock in their money for a period of 15 years, earning an interest rate of up to 8.7%. Additionally, the amount invested and the interest earned are exempt from tax. This makes PPF an attractive option for those looking for a safe and secure investment with good returns.

Real Estate 

Real estate is a great investment option. It has a number of advantages, such as the potential for long-term capital appreciation, tax benefits, and income generation through rental income. It can also be used as collateral for loans, which can be used to finance renovations and other real estate-related expenses. Real estate also offers a degree of stability and security that is not found in other investment options. There are risks involved with real estate investing, such as fluctuations in the market, but these risks can be managed and minimized with the right strategies. 

Post-Office Savings Scheme 

Post-Office Savings Scheme is a secure and low-risk investment option for those who wish to save for their future. It allows investors to deposit their money into savings accounts and earn interest, making it an ideal way to save for retirement or other long-term goals. It also offers tax benefits, as the interest earned on deposits is exempted from taxes. Post-Office Savings Scheme is an attractive option for those who are looking for a safe and convenient way to invest their money. It offers higher returns than other saving options, making it a great choice for those looking to earn steady returns.


Bonds are a popular investment option for those looking for a steady and reliable return. They are issued by governments and corporations in order to raise money for various projects and initiatives. When an investor purchases a bond, they are essentially lending the issuer money in exchange for regular payments of interest. The return on investment is typically lower than stocks and other investments, but the risk is also lower as the principal investment is usually guaranteed. Bonds also provide diversification benefits as they are not usually directly affected by stock market fluctuations. With careful consideration and research, bonds can be a great option for those looking for steady and reliable returns.

Unit Linked Insurance Plan (ULIP)

ULIPs are an investment option that combines the benefit of life insurance and the potential of the financial markets. They offer a combination of life insurance and investment in stocks, bonds, mutual funds, and other securities. The premiums invested in ULIPs are used to purchase units across various investment options. ULIPs come with a range of features like switching funds, partial withdrawals, tax benefits, and more, making them a popular and attractive investment option.

Senior Citizen Savings Scheme (SCSS)

Senior Citizen Savings Scheme (SCSS) is a safe and secure investment option for senior citizens. It offers an attractive rate of interest and the deposit amount is eligible for tax deduction under section 80C of the Income Tax Act. The tenure of the scheme is five years, with the option of extension for another three years. The interest earned is taxable and the money can be withdrawn anytime without any charges. It is a good option for senior citizens looking for a steady source of income and a safe investment option for their retirement.

Pradhan Mantri Vaya Vandana Yojana (PMVVY)

Pradhan Mantri Vaya Vandana Yojana (PMVVY) is an attractive investment option for senior citizens. It provides an assured return of 8% per annum for 10 years on the purchase of a pension plan. The maximum pension amount for this scheme is limited to Rs. 15,000 per month and the minimum investment amount is Rs. 1.5 Lakhs. The maturity amount is tax-free and offers additional tax benefits under section 80C. It also provides loan facilities to the policyholders after the completion of 3 years. This scheme is backed by the Government of India and hence provides safety and security of investment.

Initial Public Offerings (IPO) 

Initial Public Offerings (IPO) are a type of investment option that enables companies to raise capital by offering their stocks for sale on the public markets. An IPO allows investors to purchase a stake in a company, allowing them to benefit from the potential future growth of the company. An IPO can also provide liquidity to investors who are looking to diversify their portfolios. However, these opportunities also come with a certain degree of risk as the stock prices may fluctuate significantly and the company may not perform as expected. 

Life Insurance Corporation

LIC is one of the most reliable and trusted investment options in India. It provides a range of life insurance products to meet the various needs of customers. It offers policies that provide risk cover, savings, and investment options. Customers can opt for products such as term insurance plans, endowment plans, money-back policies, children’s plans, pension plans, etc. The policyholder can also avail of tax benefits on their investment. It also offers attractive returns on investments and provides a secure future to the policyholder. LIC is considered one of the safest and most preferred investment options for a secure future. 

Share Market 

Share market is a great investment option for those looking to make some quick money. It offers the potential to make large returns in a short period of time. However, as with any investment, it is important to understand the risk involved and to be aware of all the dynamics of the market. Share market investment also requires an in-depth knowledge of the different stocks and their performances. It is important to research and analyze the market before investing and to regularly monitor the performance of the stocks to ensure maximum returns.

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Investment Options Based Upon Risk Factor

Investment options are divided into three categories: low-risk, moderate-risk, and high-risk. Low-risk investments such as savings accounts and government bonds provide steady returns but the low potential for growth. Moderate-risk investments such as stocks and mutual funds offer higher potential for growth but higher risk. High-risk investments such as venture capital and commodities offer the highest potential for growth but also the highest risk. Here are some options:

Least Risk Investment Options

Savings accounts

Savings accounts are a low-risk investment option that offers a guaranteed rate of return. Although the returns may be modest, they provide a safe place to store your money.

Fixed deposits

 Fixed deposits are another low-risk investment option that offers a fixed rate of return over a specified period of time. They provide a predictable source of income and are considered a safe investment.

Government bonds

 Government bonds are issued by the government and are considered a low-risk investment option. They offer a fixed rate of return and are generally considered safe because of the government’s backing.

Moderate Risk Investment Options

Mutual funds

Mutual funds are a popular investment option that allows investors to pool their money together to invest in a diversified portfolio of stocks, bonds, or other securities. They offer the potential for higher returns than savings accounts or fixed deposits but carry more risk.

Equity-linked savings schemes (ELSS)

ELSS is a type of mutual fund that offer tax benefits and the potential for higher returns. They invest primarily in equity shares, which makes them a higher-risk investment option.

Real estate

Real estate can be a good investment option for those willing to take on a moderate level of risk. It offers the potential for appreciation in value over time, but also comes with the risk of market fluctuations.

High-Risk Investment Options


 Stocks are a high-risk investment option that offers the potential for high returns. They involve investing in individual companies and can be volatile in the short-term, but offer potential for long-term growth.

Venture capital

 Venture capital involves investing in startup companies in exchange for ownership of the company. It offers the potential for high returns but also carries a high level of risk due to the uncertain future of startups.


Cryptocurrency is a highly speculative investment option that involves buying and selling digital currencies such as Bitcoin or Ethereum. It offers the potential for high returns but also carries a high level of risk due to the volatile nature of the market.

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Frequently Asked Questions

Which is the best investment option?

One of the best investment options in India is Gold ETF. However, as per your risk tolerance level, you may choose one.

What are the top 7 types of investment?

Gold ETF, ULIP, Public Provident Fund (PPF), National Pension Scheme (NPS), Mutual Fund, Equity, and Bonds are some top investments.

Where should a beginner invest?

As a beginner, you must invest in low-moderate risk funds. However, it is better, to begin with, Fixed Deposits or any other government scheme.

Is Bitcoin a good investment?

Yes, it can come under good investment. But you must remember it involves high risk.

What Are the Best Investment Options for Good Return?

Any Government sponsored schemes are the best investment option.

Where to Invest Money In 2023?

ULIP plans are now offering the best return ever. So, you can set your investment plan for 2023 in ULIP. 

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