startups in india

The Growth of Entrepreneurship: Leading Startups in India

Published on May 9, 2025
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10 Min read time
startups in india

Quick Summary

  • India is the home to many startups including Cred, Meesho, Zepto, Swiggy, etc.
  • The years 2021, 2020, and 2019 witnessed the highest number of Indian unicorn births, with 45, 11, and 7 unicorns born each year.
  • The top 10 startups in India in 2024 are not only driving innovation and growth but also creating jobs and making a positive impact on society.

Table of Contents

Startups in India have come a long way in recent years. From being a country known for its outsourcing services to becoming one of the world’s fastest-growing startup hubs, India has transformed itself into a major player in the global startup scene.

Before we dive into the top startups in India in 2025, let’s first understand the methodology
behind our selection. We used a combination of criteria, including funding raised, revenue growth, customer acquisition, and social impact, to rank the startups.

We also considered the uniqueness of their business models, the level of innovation, and the potential for future growth. Our research is also based on publicly available data and multiple news reports.

List of Top 12 Best Startups in India

Here is a list of the top startups in India:

1. Ola Electric

Ola Electric is a subsidiary of the ride-hailing giant Ola that is focused on building electric vehicles and charging infrastructure. The company aims to make sustainable mobility accessible to everyone by providing electric two-wheelers, three-wheelers, and four-wheelers. Ola Electric has raised over $500 million in funding and is valued at $4 billion. Ola Electric was started in 2017 in Bangalore, India, by Bhavish Aggarwal (CEO, Ola).

2. Paytm

Paytm, one of the most famous startups in India, is a digital payments platform that allows users to make payments, transfer money, and pay bills online. The company has been instrumental in revolutionizing the digital payments sector in India and has been recognized as one of the country’s most successful startups. Paytm has raised over $4 billion in funding and is valued at over $16 billion. It is also one of the few startups in India to have the unicorn status. Paytm was started in 2010 in Noida, India, by Vijay Shekhar Sharma.

3. Udaan

Udaan is a B2B e-commerce platform that connects small and medium-sized businesses with wholesalers and manufacturers. The company has been instrumental in revolutionizing the wholesale industry in India and has been recognized as one of the most successful startups in the country. Udaan has raised over $1.15 billion in funding and is valued at over $3.1 billion. Udaan was started in 2016 in Bangalore, India by Amod Malviya, Vaibhav Gupta, and Sujeet Kumar.

4. Zomato

Zomato is an online food delivery platform that allows users to order food from their favorite restaurants. The company has a presence in over 24 countries and is one of the most successful startups in India. Zomato has raised over $2.2 billion in funding and is valued at over $8 billion. Zomato was started in 2008 in Delhi, India by Deepinder Goyal and Pankaj Chaddah.

5. CRED

CRED is a credit card management platform that allows users to manage their credit cards, pay bills, and earn rewards. The company has been instrumental in revolutionizing the credit card industry in India and has been recognized as one of the most successful startups in the country. CRED has raised over $800 million in funding and is valued at over $4 billion. CRED was started in 2018 in Bangalore, India by Kunal Shah.

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6. Swiggy

Swiggy is an online food delivery platform that allows users to order food from their favorite restaurants. The company has a presence in over 500 cities in India and is one of the most successful startups in the country. Swiggy has raised over $1.7 billion in funding and is valued at over $5 billion. Swiggy was started in 2014 in Bangalore, India, by Sriharsha Majety, Nandan Reddy, and Rahul Jaimini.

7. Razorpay

Razorpay is a digital payments platform that allows businesses to accept payments online. The company is one of the top startups in India and has been instrumental in revolutionizing the digital payments sector in India, and has been recognized as one of the most successful startups in the country. Razorpay has raised over $1 billion in funding and is valued at over $3 billion. Razorpay was started in 2014 in Bangalore, India, by Harshil Mathur and Shashank Kumar.

8. PharmEasy

PharmEasy is a digital healthcare platform that offers online medicine ordering, lab tests, and doctor consultations. The company has been instrumental in revolutionizing the healthcare industry in India and has been recognized as one of the most successful startups in the country. PharmEasy has raised over $900 million in funding and is valued at over $4.6 billion. PharmEasy was started in 2015 in Mumbai, India by Dharmil Sheth and Dhaval Shah.

9. InMobi

InMobi is a mobile advertising platform that allows advertisers to reach their target audience through mobile devices. The company has been instrumental in revolutionizing the mobile advertising industry in India and has been recognized as one of the most successful startups in the country. InMobi has raised over $1.6 billion in funding and is valued at over $2.5 billion. InMobi was started in 2007 in Bangalore, India, by Naveen Tewari, Mohit Saxena, Amit Gupta, and Abhay Singhal.

10. Zepto

Zepto is a Mumbai-based firm that promises 10-minute supermarket delivery. Zepto is most known for bringing goods before the turn of the year. In 2021, it collaborated with more than 86 dark store owners in 13 different areas, resulting in over one million deliveries. To fulfill orders quickly, Zepto leverages a network of ‘cloud stores’ or micro-warehouses. According to IMARC Group’s analysis, the Indian online grocery business is expected to be worth $6.8 billion by 2022. The market is expected to develop significantly in the next years, reaching $37.0 billion in 2028. Zepto began its operations in April 2021 by Aadit Palicha and Kaivalya Vohra.

11. Meesho

Meesho is an online marketplace dedicated to making e-commerce more accessible and inclusive in India. The company’s objective is to democratize Internet commerce by linking sellers with customers and entrepreneurs and providing a diverse range of products online. Meesho began its operations in the year 2015. Vidit Atrey and Sanjeev Bharnwal, both IIT Delhi grads, launched Meesho to empower anyone to launch their own internet business.

12. Boat

boAt is an Indian consumer electronics brand, primarily known for its stylish and affordable audio products, including wireless earphones, headphones, and Bluetooth speakers. The startup was founded in 2016 by Avi Kumar and Gaurav Khatri to create trendy, high-quality audio devices that resonate with young, tech-savvy consumers. boAt became extremely popular by offering high-performance audio products at competitive prices, often targeting the millennial and Gen Z markets.

13. Bharat Pe

BharatPe is an Indian fintech platform that focuses on simplifying digital payments and financial solutions for small and medium-sized businesses (SMBs). It offers a range of services, including QR code-based payments, lending, and even a loyalty program for merchants. With its aim to empower India’s diverse merchant ecosystem, BharatPe is revolutionizing digital transactions for unbanked and underbanked segments. It was founded by Ashneer Grover and Shashvat Nakrani in 2018.

14. Livspace

Livspace is a leading home interior design and renovation platform that provides end-to-end solutions to create personalized living spaces. Offering design, product sourcing, and execution services, Livspace brings together technology and interior design expertise to help homeowners reimagine their spaces with a seamless, customer-centric approach. It was founded by Ramakant Sharma and Anuj Srivastava in 2014.

15. Ola Cabs

Ola Cabs is an Indian ride-hailing platform that revolutionized urban mobility by connecting riders with drivers through its app. Offering a range of ride options, from budget-friendly to premium, Ola Cabs serves millions of users across India and globally. It is known for its convenience, safety features, and competitive pricing, making it a popular choice for commuters. Bhavish Aggarwal and Ankit Bhati founded it in 2010.

16. Digit Insurance

Digit Insurance is a modern and customer-friendly insurance company offering a wide range of policies, from health to motor to travel insurance. Known for its transparent, easy-to-understand approach and quick claim settlements, Digit is transforming the insurance landscape with its tech-driven, no-hassle experience for policyholders. Kamesh Goyal founded it in 2016.

17. Groww

Groww is an investment platform designed for the modern investor. It simplifies the process of investing in mutual funds, stocks, and other financial instruments with a user-friendly app. Groww’s goal is to make investing accessible, especially for beginners, by offering a seamless experience and educational content to guide users toward informed financial decisions. It was founded by Lalit Keshre, Harsh Jain, Ishaan Mittal, and Neeraj Singh in 2016.

18. Phone Pe

PhonePe is a digital payments platform that allows users to transfer money, pay bills, recharge, and make online purchases. With its easy-to-use interface and robust security features, PhonePe is a market leader in UPI-based transactions in India. The app also enables various services such as insurance, gold investment, and wealth management. It was founded by Sameer Nigam, Rahul Chari, and Burzin Engineer in 2015.

19. Skyroot Aerospace

Skyroot Aerospace is an Indian private space technology company focused on developing innovative and cost-effective space launch vehicles. Aiming to play a significant role in global space exploration, Skyroot’s goal is to make space more accessible and to compete with established players in the aerospace industry. Pawan Kumar Chandana and Naga Bharath Daka founded it in 2018.

20. Delhivery

Delhivery is a leading logistics and supply chain services company in India, offering end-to-end solutions including warehousing, transportation, and last-mile delivery. With a tech-driven approach, Delhivery ensures efficient delivery and logistics services for businesses, helping them scale and grow in the competitive e-commerce landscape. Sahil Barua, Mohit Tandon, Suraj Saharan, and Kapil Bharati founded it in 2011.

21. Licious

Licious is an online platform that delivers fresh, high-quality meat, seafood, and other gourmet foods directly to consumers. Known for its premium offerings and commitment to hygiene, Licious has redefined the way people shop for non-vegetarian food with a focus on quality, convenience, and quick delivery. Abhay Hanjura and Vivek Gupta founded it in 2015.

22. Nykaa

Nykaa is an Indian e-commerce platform that specializes in beauty, wellness, and fashion products. With a curated selection of top brands, Nykaa has built a loyal customer base by providing high-quality products, expert advice, and an engaging online shopping experience. It also offers exclusive collections and beauty tutorials. It is one of the top startups in India. Falguni Nayar founded it in 2012.

23. Postman

Postman is a popular API testing and development platform used by software developers and businesses to streamline their API lifecycle. With its intuitive interface and powerful tools, Postman allows users to design, test, and monitor APIs with ease, making it an indispensable tool in modern software development. Abhinav Asthana, Ankit Sobti, and Naren Soni founded it in 2014.

24. Rapido

Rapido is a bike taxi service that provides affordable and quick transportation options for people on the go. Operating in various cities across India, Rapido connects riders with bike drivers, ensuring faster travel time and lower fares compared to traditional taxis. It’s a convenient solution for those looking for a swift and budget-friendly way to commute in urban areas. Aravind Sanka, Raghu K founded it in 2015.

Trends in the Startups in India Ecosystem

Apart from the top 12 startups, several other new startups in India are making waves in their respective industries.

Social Commerce Platforms

  • The first trend in startups in India is the rise of social commerce platforms such as Meesho, Bulbul, and Simsim. These platforms have created a new breed of entrepreneurs who can start their businesses without the need for a physical storefront. According to a report by Bain & Company and Sequoia India, social commerce in India is expected to be a $20 billion market opportunity by 2025.
  • By leveraging the power of social media, these AI startups in India have enabled individuals to sell products through online marketplaces, creating a new avenue for small businesses and individuals to reach a wider audience. The trend has gained traction in India, where there is a massive potential market of internet users, and has disrupted traditional retail businesses.

Environmental Responsibility

  • The second trend in the startups in Indian ecosystem is an increasing focus on sustainability and
  • Environmental responsibility. According to a report by Carbon Brief, India is the world’s 3rd largest emitter of carbon dioxide, after China and the US.
  • To tackle this issue, startups such as Ola Electric, Ecolife Recycling, and Carbon Clean Solutions are working towards building a greener future by developing electric vehicles, recycling waste, and reducing carbon emissions. These startups are not only addressing environmental issues but are also responding to growing consumer demand for sustainable products and services.

Foreign Investors

The startups in the Indian ecosystem are also witnessing a surge in investments from foreign
investors. According to a report by Nasscom, the total funding raised by Indian startups in 2021 crossed $20 billion, with over 50% of the funding coming from foreign investors. This indicates a growing confidence in the Indian startup ecosystem and its growth potential.

The Rise of Startups in India

  • Startup ecosystem in India has expanded dramatically over the last decade, with the number of firms rising from 450 in 2016 to over 128,000 by April 2024. This expansion has made India the world’s third-largest startup environment, and it is predicted to continue growing at a rate of 12-15% each year.
  • The ecosystem is driven by digitalization efforts and favorable government regulations, and it is expected to make a considerable contribution to India’s GDP.
  • As of October 3, 2023, India is home to 111 unicorns with a total worth of $349.67 billion.
  • A “unicorn” is a privately owned startup business worth more than $1 billion.
  • The years 2021, 2020, and 2019 witnessed the highest number of Indian unicorn births, with 45, 11, and 7 unicorns born each year. COVID-19 has caused significant socioeconomic misery around the world, yet it is at this period that resilient Indian entrepreneurs have worked tirelessly to not only contribute to the economy but also to COVID-19 relief efforts.
  • In 2020, we saw the birth of over ten unicorns. ‘It’s raining unicorns’ has been the year’s mantra, with 45 unicorns poured into the ecosystem and numerous soonicorns waiting in line.

Key Takeaways

India’s startup ecosystem has come a long way in the last decade, and the future looks bright for new and successful startups in India. The top startups in India in 2025 are not only driving innovation and growth but also creating jobs and making a positive impact on society. With a supportive government, a large pool of talented professionals, and a growing appetite for entrepreneurship, India is well on its way to becoming a global leader in the startup space.

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Frequently Asked Questions (FAQs)

What are the benefits of starting startups in India?

Starting startups in India has several advantages, including cost-effective labor, a large customer base, and ample opportunities for growth in various fields. India is also becoming a hub for technological innovation, with a rapidly expanding digital economy and supportive government policies.

What are the challenges faced by startups in India?

Startups in India face several challenges, including:
1. Sustaining profitability over the long term.
2. Generating revenue or secure funding
3. Intense competition from established companies.
4. Navigating complex regulatory frameworks and bureaucratic processes

How do Indian startups raise funding?

Startups in India primarily raise funding through investments from larger companies worldwide, including venture capitalists, angel investors, and private equity firms. Many startups also participate in pitch events and incubator programs to gain exposure and attract potential investors. Crowdfunding has also emerged as a popular alternative funding source.

What are unicorn startups in India?

In India, unicorn startups refer to companies that have achieved a valuation of over $1 billion, typically through significant investment and rapid growth. Some well-known unicorn startups in India include Paytm, OYO Rooms, Zomato, Swiggy, and Byju’s. These companies have attracted substantial funding from investors and are seen as leaders in their respective industries.

What are some successful startups in India?

India’s startup ecosystem has produced several successful companies in recent years. Some of the most successful startups in India include the e-commerce platform Flipkart, digital payments firm Paytm, budget hotel chain OYO Rooms, fantasy sports platform Dream11, and online beauty retailer Nykaa. These companies have disrupted traditional industries and have achieved significant growth through innovative business models and strategic investments.

Which is the best startup in India?

It’s difficult to definitively name a single “best” startup in India, as different metrics and perspectives can lead to different rankings. However, some consistently top-rated startups include Byju’s (edtech), PhonePe (fintech), and CRED (fintech). These companies are recognized for their innovation, market impact, and growth potential. 

Who launched Startup India?

Startup India is a flagship initiative launched by the Government of India on 16th January, 2016, to build a strong ecosystem for nurturing innovation and startups in the country, which will drive economic growth and generate large-scale employment opportunities.

Authored by, Amay Mathur | Senior Editor

Amay Mathur is a business news reporter at Chegg.com. He previously worked for PCMag, Business Insider, The Messenger, and ZDNET as a reporter and copyeditor. His areas of coverage encompass tech, business, strategy, finance, and even space. He is a Columbia University graduate.

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