From snacks to careers, every choice is shaped by hidden mental processes and emotional triggers.
1
We rely on mental shortcuts—called heuristics—that often lead to biased or irrational decisions
2
Feelings often override facts. Emotional decisions feel faster and more satisfying—even if they’re flawed.
3
How a choice is presented changes how we perceive it. “90% fat-free” sounds better than “10% fat.”
4
We mimic others—especially in uncertain situations. Peer pressure and trends shape more choices than we realize.
5
Too many options can overwhelm us, leading to regret or decision paralysis
6
Our brains use past outcomes to predict future results—even if the situations aren’t the same.
7
Understanding our mental blind spots helps us make better, more mindful decisions.