Kahneman shows how your brain runs on two modes—quick gut reactions and slow logic. Recognize when instincts trick you.
Ever said “yes” without knowing why? Cialdini reveals the hidden triggers behind persuasion—from ads to everyday conversations.
Habits shape your life more than willpower. Duhigg explains how to break bad ones and build routines that stick.
EQ matters as much as IQ. Goleman teaches how empathy, self-control, and awareness can transform relationships and success.
Think you’re logical? Ariely proves we’re wired for irrational choices—from shopping splurges to daily decisions.
Frankl’s powerful story shows how purpose helps people survive even the hardest struggles—and inspires us to find our own.