Pick your lane—Y2K, thrift-core, gender-neutral, eco-chic. Stay true to it, and keep it fresh.
It’s more than a logo. What do you stand for? What’s your vibe? Gen Z loves realness.
Fast fashion is out. Think recycled fabrics, small batches, or upcycling your own closet.
Your designs should reflect what’s happening 'now' — memes, causes, creativity, and culture.
No billboard needed — market your drops on TikTok, IG, and through micro-influencers.
Small drops = big hype. Tease your launch, build FOMO, and keep it exclusive.
They scaled before they nailed it. Growth without stability can wreck everything.