Marketing psychology uses behavioral science to guide your choices—often without you noticing.
1
“Only 2 left!” or “Limited time offer” triggers urgency and fear of missing out.
2
Seeing others buy or review a product makes you more likely to trust and follow.
3
Showing a high original price next to a discount makes the deal feel irresistible.
4
Adding a third, less attractive option makes the middle one seem like the best value.
5
Red triggers urgency, blue builds trust, and yellow grabs attention. Colors guide your emotions.
6
Tailored ads and product suggestions feel more relevant—and harder to ignore.
7
“Free shipping” or “Buy 1 Get 1” taps into our love for getting more at no cost.
8
Knowing these tactics helps you shop smarter and resist impulse buys.