It’s the study of how digital environments affect our thoughts, emotions, and behaviors.
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Likes, comments, and notifications trigger dopamine—the same chemical linked to addiction
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Cue → Craving → Response → Reward. Apps are designed to keep this loop going.
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Not knowing when you’ll get a like or message makes the experience more addictive.
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FOMO keeps you checking your phone—even when you don’t want to.
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You think you’re in control, but algorithms are nudging your behavior constantly.
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Awareness is the first step. Use screen time limits, digital detoxes, and mindful tech use.