Smartwatches, especially Apple, signal tech-savvy luxury—even if users only check time and track steps.
Middle class often buys used BMWs or Audis to appear elite—maintenance costs often tell another story.
High-end headphones are flaunted in metros and cafés—less for music, more for social signaling power.
Many buy DSLRs not for photography passion, but Instagram-worthy gear flex—pixels over purpose, always.
Voice assistants are trendy home flexes; most users only play music and ask weather—rarely anything smart.
MacBooks or premium ultrabooks are more desk candy than productivity tools for many middle-class professionals.
Oversized smart TVs dominate modest living rooms, not for viewing comfort—but for visual social proof.
Used in Zoom calls and selfies, ring lights add a ‘rich content creator’ aura instantly.