The discipline of media management deals in supervising and organizing various mass communication channels, groups of media professionals and media enterprises. Also, media management is done to control and direct all activities that are related to business functions. Furthermore, media management contains the functions procurement management, strategic management, organizational management, production management and marketing of media enterprises.

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In addition, the main focus of this discipline is to build a bridge between the specifies of the media industry and the theoretical disciplines of management.

Furthermore, media management covers all the goal-oriented activities of planning, organization and control within the framework of the creation and distribution processes for information or entertainment content in media enterprises. In addition, candidates who do media management must have strong strategic, commercial, and managerial skills to be successful in an industry constantly undergoing fundamental changes.

So, this Masters programme equips you with these skills, next to providing you with entrepreneurial leadership qualities. Additionally, this course train students to deal with the complex challenges presented by new technologies, learn about consumer behaviour. Also, it helps to analyse evolving business models.

In addition, media management courses include ug, pg and PhD courses. Also, there are many pg diploma programs. Thus, students can check the website for the availability of media management courses.

So, media management courses at ug level include

  • BJMC (Bachelor of Journalism & Mass Communication)
  • In addition, BJ (Bachelor of Journalism)
  • Furthermore, BMC (Bachelor of Journalism Mass Communication)

In addition, PG courses in media management include

  • MJMC (Master of Journalism & Mass Communication)
  • Furthermore, MJ (Master of Journalism)
  • In addition, MMC (Master of Journalism Mass Communication)

In addition, the media management syllabus is slightly different from university to university.

Effective Media Management

EMM is an independent media management consultancy that was set up ten years ago to advise clients on media issues that matter to international advertisers. In addition, it evaluates benchmarks and monitors those advertisers’ media investments.

Furthermore, media has become more accountable with its complexity. Moreover, advertisers are increasingly recognizing the need for independent support and advice that are provided by EMM.

Historically, media auditing was the only independent tool used to address these needs, but smarter clients are now turning to more wide-ranging media management programmes as their preferred solution. Also, EMM delivers effective media management programmes tailor-made for marketing directors, finance and procurement professionals.

From recent observations, this sector job opportunities are increasing due to emerging and future trends in this field of work.

What is Media Management?

Media management is an area of business administration that teaches the students about the functioning, development, planning and brand building of media enterprises. So, the courses in media management train students about developing an understanding of how various functions such as production, finance marketing, human resource and operations are run at a media house. Furthermore, media management courses include both theoretical and practical aspects to get exposure and learning in the field of media and its cultural policy. Also, students who are pursuing media management courses, able to understand the concepts and practices of managing traditional and emergent media platforms.

In addition, media Management consists of

  • the ability to supervise and motivate employees and
  • Furthermore, the ability to operate facilities and resources in a cost-effective (profitable) manner.

Moreover, media management is an interdisciplinary research area that includes the study of how media organizations use scarce resources to meet the needs and wants of any society. In other words, media management includes the effective management of media outlets. Also, it is the practice of controlling and directing media-related businesses and business functions. So, this includes management roles in the media industry, entertainment industry and media-related terms in other industries.

MEDIA ENTERPRISES AND MEDIA MARKETS

Media enterprises are economic entities whose core work includes the marketing of media. In addition, the generation of media is the bundling of internally and externally generated content and its transformation into a medium. Furthermore, marketing is the distribution of media in direct or indirect ways.

In addition, the media involves the communication of one to many that is with one sender and a large number of consumers.

So, the focus is on newspapers, magazines, books, music, television, films, internet, and games.

To understand management in media enterprises, it is crucial to build a larger picture of the media marketplace. In addition, the characteristics of media markets differ from markets of other economic sectors in several ways.

In addition, the characteristic of media markets includes multidimensional competition. Furthermore, media enterprises operate in three different markets. Thus, they sell their services in form of content like information and entertainment, as well as in form of advertising space. Also, these services are offered for different business markets. Moreover, the content is offered to the consumer markets which differ depending on the type of media and the way it is used by consumers.

Additional information about media enterprises and media markets

In addition, the three described media markets each media enterprise can be active in are strongly interdependent. However, the intensity of their relationships differs. For example, there is a strong relationship between advertisement and consumer markets as the success among consumers drives advertising revenues.

Furthermore, there are geographic media markets. So, media enterprises operate in specific geographic markets. Some firms operate in a national market. However, some other companies like local radio stations operate in a regional area.

Thus, the marketplace of a media enterprise consists of the product media markets (advertisement market, consumer market and procurement market) and the geographic media market.

History of Media Management

Newspapers developed around from 1612, with the first example in English in 1620 but they took until the nineteenth century to reach a mass audience directly. In addition, the first dated printed book known is the ‘’Diamond Sutra’’, printed in China in 868 AD.

Moreover, books were printed earlier. In addition, the earliest printed mass medium was probably the first mass-medium was probably a European popular print from about 1400 due to the slow spread of literacy level in China, and the relatively high cost of paper.

During the 20th century, the growth of mass media was driven by technology that allowed the massive duplication of material. In addition, physical duplication technologies such as record pressing, printing and film duplication allowed the duplication of newspapers, books and movies at low prices to audiences at a large.

Furthermore, radio and television allowed the electronic duplication of information for the first time.

Types of Media Management

Media management includes planning, organizing, leading and controlling media’s activities. Types of media include different types of communication such as television, radio, cinema, newspaper, magazines and internet-based websites etc.

Besides, media management includes the following areas

  • Business Strategy
  • Media Production
  • Sales
  • Talent Management
  • Media Strategy
  • Marketing Communications
  • Public Relations
  • Media Measurement
  • Social Media Management
  • Media Analysis
  • Product Development
  • Media Procurement
  • Product Management
  • Media Technology
  • Legal & Regulatory
  • Media Asset Management

Furthermore, details of each type of media management are given below.

Print Media (Newspaper and Magazine)

The first printed newspaper was published in 1605. The form has thrived even in the face of competition from technologies such as radio and television. Furthermore, z newspaper is a publication containing news and information and advertising, usually printed on low-cost paper called newsprint.

In addition, the print media segment includes newspaper and magazine publishing. However, book publishing is a part of print media but its share is not that much substantial in print media.

Furthermore, print media includes newspapers has very high involvement as many readers devote much time and effort in reading the message.

In addition, magazines are published to the public for entertainment and information. However, it reaches only a specific target audience.

Furthermore, business publications include trade journals for industries, businesses or occupations. So, it reaches to only specific audience such as businessmen, business managers and business students etc.

Software publishing

Developers may use publishers to reach larger or foreign markets or to avoid focusing on marketing. In addition, publishers may use developers to create software to meet a market need that the publisher has identified.

Furthermore, a software publisher is a publishing company in the software industry between the developer and the distributor. In addition, two or all three of these roles may be combined in some companies (and may reside in a single person in the case of shareware).

In addition, software publishers often license software from developers with specific limitations, such as a time limit or geographical region. Also, the terms of licensing vary enormously and are typically secret. Also, management can refer to that person who performs the act of management.

Theoretical scope

Management functionally, as the action of measuring a quantity regularly and of adjusting some initial plan or as the actions taken to reach one’s intended goal. In addition, this applies even in situations where planning does not take place. Besides, Frenchman Henri Fayol considers management to consist of five functions from this perspective.

  • Planning
  • In addition, Organizing
  • Also, Leading
  • Furthermore, Co-ordinating

Scope of Media Management in India

There are many media management career prospects. So, here are the following.

  • Media Strategist / Planner
  • Media Manager / Event Manager / Market Researcher
  • Brand Management Professional
  • Marketing Analyst / Specialist
  • Marketing & Branding Executive
  • PR Officer / Manager
  • Social Media / Multimedia Specialist
  • Social Media Management Specialist
  • Web Content Manager
  • Ad Sales Executive / Business Development Executive
  • Digital Media Analyst / Consultant / Producer
  • Corporate Communication Head
  • Channel Head
  • TV Producer / Audio-Video Editor
  • Journalist / Reporter

The work of Media People

The digital world is ever-growing with online ads, videos and websites forming a new and accessible way to reach new customers. In addition, media managers work both with online technologies as well as traditional media to promote products, services, and even artists in a competitive global market.

Furthermore, the Media Management career path especially focuses on media knowledge and customized real-world experiences. Besides, these managers become change agents in their chosen media business arena after some experience.

In addition, media experts often work in online content management, digital production and management, online broadcast management, and a variety of other more technical aspects to advertising and marketing including web design overseeing and new media art direction. Additionally, some others may find careers in managing artists, musicians and authors and marketing their work and artistic products.

Some more topics covered by Media management.

  • Regulatory framework of the media.
  • In addition, compliance with ethical values in reporting.
  • Furthermore, reporting of issues affecting society at large.
  • Moreover, developing base for the professionalization of print and electronic media.
  • In addition, developing process and procedures for reporting.
  • Then, maintaining high standards of objectivity in criticism of the government and other authorities.
  • Furthermore, developing and implementing control the mechanism for media operations.

In addition, media is said to be one of the most organized sectors that have grown dramatically in ages. Also, media itself represents all the new trends and information needed for understanding how the world works. Besides, media management provides skills needed for efficiently managing the works of media-related aspects for future career scope.

Education and skills for Media Management

Different companies demand particular skills.

So, BASIC KEY SKILLS OF MEDIA PEOPLE:

  • Excellent power of expression.
  • Average leadership abilities.
  • Very good organizing abilities.
  • Ability to take initiative and work very hard.
  • Meticulousness and objectivity in day-to-day activities.
  • Then, Enterprising and ability to be an entrepreneur.

In addition, experience and skills in the media management field are the only way to get more job opportunities or future scopes. There are tons of opportunities available in the media sector in India as well as abroad, related to marketing, digital media, and much more.

Also, one can even opt to pursue higher studies abroad for better future scope in career aspects. Individuals can get a future scope in the field of media, marketing, management since this course covers all the skills needed for these fields of work.

Remuneration of Media People:

Salaries for media managers can vary depending on your level of experience and the exact position you’re in. However, many professionals earn high income than their non-MBA counterparts.

Job prospects:

Media graduates are employed in radio, publishing, advertising, television, print journalism, public relations and research.

the steady growth of the multinational community has recognized the urgent need for systematic and efficient management practices. In addition, this has opened up limitless opportunities for management graduates with the promise of adequate rewards in the form of good remuneration, status and scope for professional and personal growth.

Eligibility Criteria for Media Management in India

The basic eligibility for media management includes

  • The postgraduate degree in management (MBA) or diploma in media management is the qualification. The eligibility is a bachelor’s degree in media, communications, humanities, social science or management discipline.
  • In addition, experience in a creative, journalistic or commercial capacity is needed. However, the admission to the course is usually through an entrance test and interview.

In other words, all media management courses give knowledge regarding technology, content, production, distribution, market understanding, and enterprise management in the media industry, including topics like accounting, strategy and management.

In addition, eligibility criteria are necessary to find potential students to pursue various courses.

Furthermore, these courses focus on the development and commercial operation of media products and services aimed at a consumer market.

Also, several eligibility criteria are made necessary for admissions to various degrees courses at some colleges or universities. So, the eligibility criteria for admissions to UG and PG in media management are given below.

Eligibility for undergraduate degree

  • Candidates must have scored at least 50% marks during their class 12.
  • In addition, they must have completed class 12 in any stream, but preferably commerce.
  • Furthermore, the admission process will be based on entrance exam score or merit-based.

Eligibility for postgraduate degree

  • Individuals must score at least 55% during their bachelor’s degree.
  • In addition, candidates must have completed their bachelor’s degree in commerce/business management or related course.
  • Furthermore, the candidates must complete their entrance exam or get a merit-based admission based on the university.

Media Management Entrance Exams

Many entrance exams are conducted by educational institutions at a national or university level to select students for admissions to various courses of their choice. However, some universities do not require entrance exams. Thus, admissions are done on merit-based on those universities.

However, candidates are usually required to give entrance exams for media management courses. So, admissions are based on the scores they have achieved during their entrance exams.

Hence, information is given below for some of the entrance exams for admission to an undergraduate and postgraduate degree in media management or BBA/MBA.

1.    CAT

The Common Admission Test (CAT) is a computer-based test for admission in various management programs. So, the test comprises of three sections: Data Interpretation and Logical Reasoning, Verbal Ability and Reading Comprehension, and Quantitative Ability (QA). Furthermore, the exam is taken online for three hours, with one hour per section. Moreover, the Indian institutes of management started this exam and use the test for selecting students for their business administration programs. In addition, the test is conducted every year by one of the IIMs based on a policy of rotation.

ELIGIBILITY OF CAT:

To be eligible for the CAT Exam, the candidate has to pass at least their Bachelor’s degree with at least 50% (for General Category and candidates from the NC-OBC caste). Candidates who have completed their professional degrees with over 50% (45% for SC/ST/PWD) are also eligible for CAT.

TEST PATTERN AND DURATION:

There are two types of scores involved: a raw score and a scaled score. In addition, the raw score is calculated for each section based on the number of questions one answered correctly, incorrectly, or left un-attempted. Furthermore, candidates are given +3 points for each correct answer and -1 point for each incorrect answer. However, no points are given for questions that are not answered.

In addition, the exam sections include:

There are 100 questions combining each section.

  • Verbal ability and reading comprehension (VARC) contain 34 questions.
  • Also, data interpretation and logical reasoning (DI&LR) contain 32 questions.
  • Furthermore, Quantitative Ability (QA) contains 34 questions.

Besides, marking scheme:

  • Every correct answer carries 3 marks.
  • In addition, every wrong answer carries -1 marks.
  • Also, there will be no negative marks in the subjective questions.

In addition, students can check the website for more details.

2.    IPMAT

Integrated Program in Management Aptitude Test (IPMAT) is a national level entrance exam that is conducted for management courses at IIM Indore. In addition, it is conducted by IIM Indore every year. Furthermore, the exam is conducted online and is 2 hours long.

Besides, it is a programme that allows entry to an IIM just after the 12th standard.  Moreover, IPMAT is a combination of a Bachelor’s degree and a Master’s degree offered by IIM Indore. In addition, the programme is designed for students who wish to take up a career in managerial and business fields.

ELIGIBILITY IN IPMAT:

  • The candidate should have scored a minimum of 60% aggregate in Class 10/SSC and Class 12/ HSC or equivalent examination in the case of General and NC-OBC category
  • In addition, the candidates must have passed the qualifying examination in 2020, 2021 or 2022
  • Also, the candidate should be of maximum 20 years of age as of July 31, 2022
  • However, if they belong to a reserved category (SC/ST) the qualifying percentage is 55% aggregate.

TEST PATTERN AND DURATION:

IPMAT Indore is conducted in online mode, Computer-based. time duration of 2 hours will be provided to answer a total of 100 questions distributed in three sections.

Furthermore, the exam sections include:

  • Quantitative Ability- MCQ
  • Verbal Ability
  • Quantitative Ability- SA

Moreover, marking scheme:

  • Every correct answer carries 4 marks.
  • Every incorrect answer carries -1 marks.
  • In Quantitative Ability (SA) Section will not carry any negative marking.

IPMAT SYLLABUS:

  • Quantitative Ability (MCQ): Distance, Time and Work, Geometry, Mensuration, Percentage, Profit and Loss, Set Theory, Number System.
  • Quantitative Ability (SA): Data Interpretation, Time, Speed, Averages, Geometry, Mixtures and AlIigation.
  • Verbal Ability (MCQ): Grammar, Vocabulary, Proper Usage of Words, Sentence Corrections, Synonyms & Antonyms, Fill in the blanks, Articles, Preposition, Error Spotting.

In addition, students can visit the website for more details about this entrance test.

3.    CMAT

CMAT or Common Management Admission Test is an aptitude entrance test conducted by the NATIONAL TESTING AGENCY. Furthermore, it is a national level entrance exam conducted to grant admission into the MBA/PGDM courses in B-SCHOOLS IN INDIA. in addition, CMAT is an online computer-based exam of 3 hours comprising a multiple-choice objective type of questions.

ELIGIBILITY IN CMAT:

  • The candidate applying for CMAT 2022 exam must have a graduation or equivalent qualification from a recognized university in India. also, candidates have to produce the graduation degree in original at the time of admission process.
  • In addition, there is no age limit for applying for the CMAT exam.
  • Furthermore, the bachelor’s course completed by the candidates must be of a minimum of 3 years duration.
  • However, general category must have secured a minimum overall aggregate of 50% in graduation. Besides, the minimum aggregate is 45% for reserved categories (SC/ST/PWD candidates).

TEST PATTERN AND DURATION:

  • A candidate would be given a total of 180 + 30(optional) minutes to complete the exam.
  • Furthermore, the candidates can switch between sections at their convenience and thus can attempt the questions in any order.
  • In addition, there will be a total of 100+25 questions in the exam, which are distributed between the below-mentioned sections.

CMAT exam is a 3-hour long exam that is divided into sections. So, the exam sections include:

  • Language Comprehension contains 25 questions.
  • Logical Reasoning contains 25 questions.
  • Quantitative Techniques and Data Interpretation contains 25 questions.
  • General Awareness contains contain 25 questions.
  • Innovation & Entrepreneurship (optional) contains 25 questions.

Besides, marking scheme:

  • Every correct answer carries 4 marks.
  • Every wrong answer carries -1 marks.
  • For unattempted questions marked zero.

In addition, the CMAT syllabus includes Language Comprehension, Quantitative Techniques and Data Interpretation, Logical reasoning, General Awareness, Innovation & Entrepreneurship etc.

Besides, students can check the website for more details about this entrance test.

4.    XAT

XAT is a Xavier Aptitude Test. This is one of the top national-level management entrance exams of India conducted by XLRI, Jamshedpur to provide admission to MBA/ PGDM courses. In addition, XLRI has been conducting the XAT exam on behalf of XAMI. XAT exam is one of the most sought-after by MBA aspirants as the XAT score is accepted in more than 700 colleges across the country including XL

ELIGIBILITY IN XAT:

  • There is no age limit in the XAT exam.
  • In addition, 3-year bachelor degree or equivalent from a recognized university.
  • Furthermore, graduation can be from any stream.
  • Moreover, through GMAT scores.
  • Also, a candidate should be an Indian or NRI.
  • In addition, applicants must clear any backlog before registering for XAT.

TEST PATTERN AND DURATION:

The XAT Exam was conducted in the form of two papers. In addition, the first paper consisted of the first three sections and has 75 questions which had a time limit of 165 minutes.

Furthermore, the other paper consists of general knowledge questions (25) for 15 minutes. Therefore, the total time limit for the exam is 180 minutes with no sectional time limits.

Thus, the XAT exam has 4 sections:

  • Verbal and Logical Ability
  • Decision Making
  • Quantitative Ability and Data Interpretation
  • General Knowledge

In addition, marking scheme:

  • Every correct answer carries 1 mark.
  • Every wrong answer carries -0.25 marks.
  • However, if the candidate left 8 questions in the XAT 2020 Paper, there is a penalty of 0.10 marks for every question after the 8-question.
  • The rule for the number of questions that can be left is modified quite frequently. However, the addition of this rule means that the candidate has to decide on exactly how many questions can they afford to leave especially since the penalty for an incorrect response is 2.5 times the penalty for leaving the question.

5.    SNAP

Symbiosis National Aptitude Test (SNAP Test) is a common aptitude test that is conducted by the Symbiosis International (Deemed) University for admission to the MBA or PGDM programmes.

In addition, it is a highly sought-after and competitive exam that is slightly easier to crack than other MBA entrance tests like CAT and XAT. Furthermore, it is the gateway to 16 institutes offering placements with an average CTC of 20 Lakhs (SIU Pune).

ELIGIBILITY IN SNAP:

  • Candidates must have a bachelor’s degree from a recognized university with 50%.
  • In addition, the aggregate marks in the bachelor’s degree should be 45% for SC/ST category candidates.
  • Furthermore, candidates must be a citizen of India.
  • However, there is no limit of neither age nor number of attempts.
  • In addition, candidates with foreign degrees or qualifications are also eligible, but such candidates should obtain equivalence certificates from the Association of Indian Universities.

TEST PATTERN AND DURATION:

SNAP 2021 is a computer-based exam that is conducted in English only.

The test includes a total of 60 objective questions/multiple-choice questions. The exam duration will be of 60 minutes.

Furthermore, the SNAP exam is divided into 3 sections:

  • General English: Reading Comprehension, Verbal Reasoning, Verbal Ability.
  • Analytical & Logical Reasoning.
  • Quantitative, Data Interpretation & Data Sufficiency.

In addition, marking Scheme:

  • Every correct answer carries 1 mark.
  • Every wrong answer carries -0.25 marks.

Furthermore, SNAP SYLLABUS:

  • General English: Reading Comprehension, Verbal Reasoning, Verbal Ability: Reading Comprehension, Fill in the blanks, Para-Jumbles, Sentence Correction, Odd one out, Vocabulary, Idioms and Synonyms and Antonyms.
  • Analytical & Logical Reasoning: Critical Reasoning, Arrangements, Puzzles, Syllogisms, Blood Relations, Coding and Decoding, Sequences and Series.
  • Quantitative, Data Interpretation & Data Sufficiency: Algebra, Geometry, Arithmetic, Number System, Modern Mathematics, Graphs & Charts, Venn Diagrams.

Top Media Management Courses in India

Media management includes the functions such as production management, strategic management, organizational management, procurement management and marketing of media enterprises. In other words, these courses train students to gain knowledge about production, finance, marketing and operations in the field of media management.

In addition, the main task of media management is to build a bridge between and the specifies of the media industry and the general theoretical disciplines of management.

Furthermore, media management courses are divided into ug, pg and PhD levels. Also, PG diploma courses are available in the field of media management.

So, ug courses in the field of media management include

  • BJMC (Bachelor of Journalism & Mass Communication)
  • In addition, BJ (Bachelor of Journalism)
  • Furthermore, BMC (Bachelor of Journalism Mass Communication)

In addition, PG courses in the field of media management include

  • MJMC (Master of Journalism & Mass Communication)
  • Furthermore, MJ (Master of Journalism)
  • In addition, MMC (Master of Journalism Mass Communication)

Top Media Management Courses for Bachelors in India

The main task of media management is to build a bridge between the general theoretical disciplines of management and the specifies of the media industry.

In addition, many universities and institutes offer bachelor courses in the field of media management.

Furthermore, ug courses in the field of media management include

  • BJMC (Bachelor of Journalism & Mass Communication)
  • In addition, BJ (Bachelor of Journalism)
  • Furthermore, BMC (Bachelor of Mass Communication)

So, here are the details of each ug course in the field of management.

  1. Bachelor of Journalism and Mass Communication (BJMC)

BJMC full form is Bachelor of Journalism and Mass Communication. It is a 3-year undergraduate degree in the field of journalism and media industry.

So, BJMC or Bachelor of Journalism & Mass Communication teaches the skills and knowledge of journalism like collecting and delivering information.

Furthermore, the BJMC course teaches skills in software, communication, equipment, writing and analytical ability.

Moreover, the course is divided into 6 semesters. So, the BJMC subjects include CyberMedia, Information Society, Public Relations Theory, Media Law and Ethics, etc.

In addition, candidates must have a 50% in 10+2 or equivalent from a recognized university/board for admission into BJMC. However, a 5% relaxation is provided to the candidates belonging to reserved categories.

List of Top BJMC Colleges in India
College Name Affiliated University Cut Off
Techno India University
Mody University
Srinivas University
AAFT University of Media and Arts – [AAFT]
All India Institute of Management Studies – [AIIMAS]

Average Fees for BJMC: INR 50,000 to 3,00,000

Admission Criteria for BJMC: Merit-based or Entrance examination.

Types of Jobs after BJMC: The top BJMC Job profiles are News Analysts, Radio Jockey, Photojournalists, Journalists and many more. In addition, some are

  • Media Consultants
  • Journalists
  • News Analysts
  • Photojournalists

Average Placements after BJMC: Besides, a career in journalism and mass communication is a highly lucrative opportunity in India, there are huge BJMC JOB opportunities for the graduates in the future. Thus, the average BJMC salary ranges between INR 300,000-INR 400,000.

  1. Bachelor of Mass Communication (BMC)

Bachelor of Mass Communication is an undergraduate degree, is of 3-year duration.

BMC covers the philosophy of the mass media, techniques of advertising, and strategic communication. In addition, it provides students with an interdisciplinary foundation in the basic concepts and skills needed to become media professionals and more educated media users.

However, students get highest paid jobs in the industry with the level of experience.

Furthermore,

ELIGIBILITY IN BMC:
  • Candidates who have passed Class 12 or equivalent with an aggregate of at least 50% marks from a recognized board are eligible to apply for the BMC course.
  • Furthermore, the minimum age requirement is 17 years and the maximum is 25 years.
  • However, if they belonged to reserved category SC / ST / OBC / PH Candidates relaxation of 5% marks or equivalent grade.
List of Top BMC Colleges in India
College Name Affiliated University Cut Off
Amity University, NOIDA
Birla Institute of liberal arts and management
Bennett University
Indian Institute of mass management
Karim City College    
Indian Institute of mass communication    
Chhatrapati Shivaji Maharaj University    
Symbiosis Institute of Media & Communication    
ST. Xavier College    
Makhanlal Chaturvedi University    

Average Fees for BJMC:  INR 50,000 – INR 20,00,000

 Admission Criteria for BJMC: Merit-based or Entrance examination.

Types of Jobs after BJMC:  

  • TV Anchor
  • Journalist
  • Screenwriter
  • News Editor
  • Video Jockey
  • Radio Jockey
  • Cameraman
  • Photographer
  • Producer
  • Publishers

Average Placements after BJMC: The average BMC salary in the range of INR 2,00,000 to INR 10,00,000. It increases with the candidate’s experience and skills.

TOP RECRUITING COMPANIES:

The Hindu Group, BBC, Viacom, Times Group, ZEE Network, Star Network, UTV, Eros International and many more.

TOP RECRUITING AREAS:

TV channels, Publishing Houses, Broadcasting Corporations, Advertising Agencies, Legal Affairs Departments, Periodicals and Magazines, Press Information Bureau, and more.

Top Media Management Courses for Masters in India

Master programme in media management equips you with these skills, next to providing you with entrepreneurial leadership qualities. Additionally, master courses train students to deal with the complex challenges presented by new technologies, learn about consumer behaviour, and analyse evolving business models.

Furthermore, many colleges and institutes offer media management courses.

In addition, PG courses in the field of media management include

  • MJMC (Master of Journalism & Mass Communication)
  • Furthermore, MJ (Master of Journalism)
  • In addition, MMC (Master of Journalism Mass Communication)

So, here are the details given below of each pg course in the field of management.

  1. Post Graduate Diploma in Media Management (Digital Marketing and Social Media)

PGD or Post Graduate Diploma in Digital Marketing is a 1-year postgraduate level course, providing students with a knowledge of content strategy, Search Engine Optimisation, Search Engine Marketing and Email Marketing.

Furthermore, PGD in Digital Marketing syllabus includes classroom studies, computer lab work, Introduction to digital marketing, Creation of Website, Digital Media Planning and buying and so on. In addition, it is not concentrated on technical skills, the program instigates the key automation that Digital Marketers utilize to gain business objectives.

So, ELIGIBILITY IN PGD IN MARKETING:
  • The eligibility criteria is that the candidate should have passed his Bachelor’s Degree with distinction in any discipline from a UGC recognised university or college.
  • In addition, candidates must have scored 60% marks in Bachelor’s Degree in the same field.
  • Furthermore, candidate 10+2 level marks should be less than 55% marks in aggregate from a recognised school.
List of Top PGD in Digital Marketing Colleges in India
College Name Affiliated University Cut Off/Merit Based
Indian Institute of Social Welfare and Business Management    
Prin LN Welingkar Institute of Management Development and Research    
Deviprasad Goenka Management College of Media Studies    
National Academy of Event Management and Development    

 Average Fees for PGD in Digital Marketing: INR 5,000 – 10 Lacs

Admission Criteria for PGD in Marketing: Merit or Entrance based.

Types of Jobs after PGD in Digital Marketing: Some jobs include

  • SEO Executive
  • Copywriter
  • ORM Executive
  • Content Writer
  • Digital Marketer

In addition, one can get jobs in top companies like Twitter, Facebook, Amazon, Accenture, Wipro and WebFX and Gozoop after completing of PG Diploma in Digital Marketing course.

Average Placements after PGD in Digital Marketing: The average salary for PG Diploma in Digital Marketing ranges from INR 2.5 lac per annum to INR 5 lac per annum. Also, it depends upon the company.

2.     Master of Journalism and Mass Communication:

MA Journalism and Mass Communication or Master of Arts in Journalism and mass communication is a 2-year course for postgraduates. In addition, this course helps the students to understand the basic study of mass media and current happenings and dealing of situations.

Furthermore, the eligibility criteria for MA Journalism and Mass Communication is graduation with minimum of 50% marks with any stream from a recognized college.

List of Top MA in Journalism and Mass Communication Colleges in India
College Name Affiliated University Cut Off/Merit Based
Manipal Institute of Communication, Manipal
Christ University
Institute of Management Studies (IMS), Noida
Chitkara School of Mass Communication, Chandigarh
Asian College of Journalism (ACJ), Chennai
Xavier Institute of Communications, Mumbai
Indian Institute of Mass Communication (IIMC), New Delhi
AJK Mass Communication Research Centre, New Delhi
Prestige Institute of Management and Research (PIMR), Indore
Symbiosis Institute of Media and Communication (SIMC), Pune
Amity School of Communication (ASCO), Noida Amity University, Noida

 

Average Fess for MA in Journalism and Mass Communication: INR 50,000 to INR 1.5 lakhs.

Admission Criteria in MA in Journalism and Mass Communication:  Merit-Based or Entrance Exam.

Types of Jobs after MA in Journalism and Mass Communication: Jobs include

  • Journalist,
  • Radio jockey
  • Producer
  • Sound engineer
  • Floor manager
  • Screenwriter
  • Content writer
  • Director
  • Public relation officer

The top recruiting companies after MA Journalism and Mass Communication are various news channels and other groups of the entertainment industry such as Times Group, India Today Group, Indian express, Outlook magazine, etc.

Average Placements after MA in Journalism and Mass Communication: The average annual salary package after MA Journalism and Mass Communication INR 3.5 lakhs to INR 6 lakhs.

Ph.D. in Media Management

PhD in media management is a doctoral-level program that is offered by many universities and colleges across India. in addition, it takes around 3-5 years to complete the entire course including the dissertation, which is part of every PhD program.

In addition, the focus of the course is to get a critical understanding of the field of media and how it influences society, the culture of the people, politics and in turn the economy of a country.

Furthermore, this program helps to get a deep insight into the role of media, be it television, cinema, print media or digital media in shaping the socio-cultural aspects in today’s world.

Moreover, the candidate must ensure that they fulfil the eligibility criteria for admission before applying for the test.

In addition, the colleges and universities conduct their entrance test and admission to PhD in Media Studies. Also, admission is based on qualifying eligibility tests like UGC-NET, CSIR-UGC NET, SET, GATE and so on.

In addition, the program consists of coursework followed by a dissertation. Also, the students will have to carry out original research work on a chosen topic and write a thesis on the same.

In addition, the candidate should have completed a master degree in the relevant field to apply for this PhD program. Also, admissions to the program are done based on the candidate’s performance in an entrance test followed by a personal interview.

Colleges/Universities offering Ph.D. in Media Management

College Name Affiliated University Eligibility

Jawaharlal Nehru University -[JNU], New Delhi

Bachelor degree and Masters degree in required discipline
Christ University Same
SRM Institute of Science and Technology – [SRMIST], Chennai Same
Bennett University, Uttar Pradesh Same
Manav Rachna International Institute of Research and Studies – [MRIIRS], Haryana Same
Centurion University of Technology and Management – -[CUTM], Odisha Same

Average Fees for Ph.D. in Media Management:   The average fees for the course range from INR 1,381 to INR 92,900.

Admission Criteria for Ph.D. in Media Management: Admission to PhD Media Studies in colleges in India are mostly based on entrance tests. Besides, the admissions in this program are conducted twice a year, in January and May.

Furthermore, the college scrutinizes the research topic by the candidate and a personal interview is held on successfully qualifying for the entrance test.

Types of Jobs after Ph.D. in Media Management: Some of the many job profiles are Media Manager, Social Media Analyst, Marketing Director, Media Planner, Social Media Marketing Executive, Copywriter, Social Media Manager, Reporter, Media Researcher, Blogger, etc.

Average Placements after Ph.D. in Media Management: The placements for candidates after PhD in Media Management usually ranges between INR 400,000 to INR 800,000. Also, the average starting salaries range from INR 400,000 to INR 800,000.

What to do after Ph.D. in Media Management?

PhD in Media Management is a doctoral-level program that is offered in many universities and colleges. The focus of PhD in media Management is to get knowledge and proper understanding of the field of media. Also, it influences the culture of the people, politics, society and in turn the economy of a country.

Furthermore, students get many good job opportunities after completing of PhD in media Management.

So, here is the list of the following job roles after PhD in media management.

  • Media Manager
  • Social Media Analyst
  • Marketing Director
  • Media Planner
  • Social Media Manager
  • Copywriter
  • Reporter
  • Media Researcher
  • Blogger
  • Social Media Marketing Executive

Furthermore, many students involve in lectureship and teaching in universities and colleges after completion of PhD in Media Management. Also, some join research labs of various public or private organizations. Moreover, many lucrative jobs in some sectors such as the print industry, electronic media, social media and many more.

In addition, students can do various jobs apart from the media industry after completion of the program. So, students may take up their career in research and take up jobs as teachers and lecturers in colleges across India.

Furthermore, the placements for candidates after PhD in Media Management usually ranges between INR 400,000 to INR 800,000. Also, the average starting salaries range from INR 400,000 to INR 800,000.

Media Management Job Roles & Levels in India

The following are the job title after Media Management.

  • Print Media / Electronic Media / Digital Media / Online Media Portals.
  • Advertising Agencies / Media Houses / Public Relation / Market Research.
  • Publishing Houses of Corporate Houses.
  • Public Broadcasting Agencies like Doordarshan and All India Radio.
  • Private Broadcasting Firms like NDTV
  • News Bureaus like the Press Trust of India, Reuters, United News of India and Associated Press.
  • Indian Information Service (Group A) of the Government, Directorate of Publicity and Public Relations (DPPR).
  • Directorate of Advertising and Visual Publicity / Press Council of India / Doordarshan.
  • Photography / Film & Music Industry / Media Design / Event & Brand Management
  • Colleges / Universities.

CAREERS IN MEDIA MANAGEMENT

Students can get job offers from many companies and organizations after completion of a degree in media management in BBA or MBA. In addition, the demand for individuals from this course has increased over the years with the benefits of marketing business assets and production through media.

In addition, many even opt to pursue further studies of MBA in media management abroad due to many opportunities to work at prestigious companies like JP Morgan, Amazon, Apple, and much more.

Thus, one can carry out many job roles after media management courses such as digital marketer, project manager, media planner, market analyst, communicator, manager and much more in the fields of media and business market etc. Also, they get jobs not only in India but also abroad. So, there are many career opportunities abroad after successfully completion of media management courses.

So, here are some of the career options after an MBA in Media Management.

  • Media Strategist
  • TV Producer
  • Media Manager
  • Digital Media Assistant
  • Marketing Analyst
  • Media Manager
  • A/V (Audio-Video) Editor
  • Media Planning Manager
  • Digital Media Assistant
  • Corporate Communications Head
  • Channel Head

Media Strategist: Beginner, Mid-Experienced & Highly Experienced

Media strategy is used in the content delivery industries or advertising is concerned with how messages will be delivered to consumers or niche markets. In addition, the Role of a Media strategist helps build ad campaigns designed to capture potential clients’ attention and keep existing customers’ loyalty.

Furthermore, the work of a Social Media Strategist includes developing and implementing social media strategy. In addition, Social Media Strategists need to increase online presence and improve sales efforts. Also, they need to work with marketing and sales departments.

Also, they advise and formulate media strategies to help launch client products and services.

In addition, candidates must have a bachelor’s degree in marketing, business, or a related field to become a social media strategist. Also, an MA degree in marketing or a similar relevant field is required. In addition, he must be aware of web design, social media KPIs. Also, practical knowledge includes SEO and web traffic metrics. Furthermore, he must know about LinkedIn, Pinterest, Facebook, Twitter, Instagram, Google and many more.

Duties and responsibilities of Social Media Strategists

Furthermore, the duties and responsibilities of Social Media Strategists include

  • Awareness about social media marketing tools.
  • In addition, attend educational conferences.
  • Furthermore, analyse and awareness of SEO tools and provide effective optimization solutions.
  • Moreover, need to check every social media campaign.
  • In addition, manage social media content
  • Furthermore, work with sales, marketing and product development teams.
  • Also, work in a team with designers and copywriters.

Average Salary for Beginners: The average salary ranges between Rs. 180000 to Rs. 3 lakhs per annum.

Average Salary for Mid-Experienced: Social Media Strategist salary ranges between Rs. 3 lakhs to 7 lakhs per annum.

Average Salary for Highly Experienced: The average salary ranges between Rs. 6 Lakhs to 11 Lakhs per annum

Marketing Analyst: Beginner, Mid-Experienced & Highly Experienced

A Marketing analyst is to assist companies to determine what products are in demand, who will purchase the products and the price they are willing to pay.

However, they analyze trends, strategies, qualitative data, and competition aiming at increasing competitiveness.

In addition, Marketing Analysts is considered one of the most demanding in the Marketing Field. Furthermore, they examine information that helps the company make informed decisions on market tactics.

In addition, the responsibilities of Marketing Analysts include market research SWOT analysis, utilize online market research and evaluate methods for collecting data (Questionnaires, Surveys and Opinion Polls).

In other words, they act as “analytics translators” who determine what products should be sold and what would be the most profitable way to do it.

Furthermore, Marketing Analysts usually work for marketing firms and business associations or any other organization that performs marketing activities.

In addition, qualifications of Marketing Analysts include a bachelor degree in a relevant field. However, a master degree is required in some research job profiles.

Furthermore, Marketing Analysts must have the following skills.

  • Knowledge of software such as SPSS and Excel.
  • Also, marketing training and strategy

Besides, they must have certain skills to become Marketing Analysts at some companies.

In addition, they usually work as freelance consultants.

RELATED JOBS for Marketing Analysts

  • Brand Ambassador
  • Community Manager
  • Copywriter
  • Creative Director
  • Marketing Coordinator
  • Marketing Manager

Average Salary for Beginners: The average salary ranges between Rs. 3 lakhs to Rs. 4 lakhs per annum.

Average Salary for Mid-Experienced: Marketing Analyst salary ranges between Rs. 4 to Rs. 6 lakhs per annum.

Average Salary for Highly Experienced: The average salary ranges between Rs. 6 lakhs to Rs. Rs. 10 lakhs per annum.

Media Manager: Beginner, Mid-Experienced & Highly Experienced

Media Manager are communication specialists who develop and implement all targeted content for various media platforms. Also, they identify press opportunities through evolving issues.

In addition, they promote additional projects to support new product launches, execute the communications strategies of the company. Furthermore, they are expected to be updated with the current trends on media platforms.

Furthermore, candidates require a bachelor degree in marketing, communication and relevant field to become social media managers. Also, some companies require relevant experience in social media management.

In addition, media managers oversee content creation on creation on different media platforms, Also, they build long-term relationships with media influences.

In other words, Media managers examine content creation on different media platforms. Thus, they manage the research related to the content. Furthermore, they develop materials and ensure that these materials are engaging. Also, it must be relatable to the target audience.

Required skills for media managers

Furthermore, media managers require the following skills:

  • Excellent and verbal communication skills.
  • Furthermore, Knowledge of media production
  • Also, the ability to use your initiative
  • Moreover, to be thorough and pay attention to detail
  • Also, the ability to sell products and services
  • Furthermore, thinking and reasoning skills
  • Then, business management skills
  • Also, the ability to work well with others

Furthermore, they research, write, and edit all media content. Also, they manage media campaigns, and deliver public relations and communication plans.

Average Salary for Beginners: The average salary ranges between Rs. 2 lakhs to Rs. 3 lakhs per annum.

Average Salary for Mid-Experienced: Marketing Manager salary ranges between Rs. 5 lakhs to Rs. 8 Lakhs per annum.

Average Salary for Highly Experienced: The average salary ranges between Rs. 10 lakhs to Rs. 15 lakhs per annum.

Project Manager: Beginner, Mid-Experienced & Highly Experienced

The work of project managers includes planning, organizing, and directing the completion of specific projects for an organization while ensuring these projects are on time, on budget, and within scope.

In addition, it is important to have the right balance and combination of the various skills needed to be a successful project manager.

Also, the tools and techniques of project managers should be able to add value in any environment.

In addition, they have the responsibility of the planning, procurement, and execution of a project, in any undertaking that has a defined scope, defined start, and defined finish.

Task OF Project Managers

Furthermore, there are the following tasks that project manager can do:

  • They communicate with team members through calls, daily check-ins, emails or team meetings. Also, they regularly communicate with the team members to determine the status of various projects and potential roadblocks that will need to be resolved.
  • Also, they communicate with key stakeholders to ensure that the project aligns with changing company environment. Besides, the communication can be done in many forms, such as weekly or monthly reports, regularly updated dashboards, or quick emails, or meetings etc.
  • In addition, the role of the project manager is to Issue identification of any project. Its common for budget, resource allocation, and other miscellaneous issues to arise, to keep a project run smoothly.
  • Furthermore, they spend time reviewing budgets each day to ensure that the project does not exceed resource allocation. Also, it includes processing and approving invoices from outside vendors.
  • Also, motivate the team to get involved in the project.
  • In addition, make sure the project delivers the expected outcomes.

Average Salary for Beginners: Rs. 150000 to Rs. 300000 per annum.

Average Salary for Mid-Experienced: Rs.3 LPA to 6 LPA

Average Salary for Highly Experienced: Rs. 6 LPA to 20 LPA

Frequently Asked Questions About Media Management in India

Q1 What is media management study?

A1 Media management is a branch of business administration that focuses on the development, planning and brand building among media enterprises. Thus, this course program trains its students to develop an understanding and experience in the production, marketing, finance, and operations in the field of media management.

Various jobs after media management study

Furthermore, there are many sectors for people who do media management. So, here are the following.

Job Position Job Description Average Salary
MEDIA STRATEGIST A Media strategist helps in building and planning for ad campaigns that are designed to capture potential clients or customers. In addition, they need to maintain the loyalty of existing customers. Also, they advise and formulate media strategies to help launch client products and services. The average media strategist salary in India ranges between Rs. 2.1 Lakhs to Rs. 11.0 Lakhs per annum. Besides, the average salary is RS 4.5 Lakhs per annum.
PROJECT MANAGER Project Managers are responsible for managing various projects that are assigned by the company to them. Also, they take the help of their team and plan to bring out positive results efficiently. Also, Project Managers with his team conduct research-related activities of the projects. Furthermore, they check various ways to improve and create unique plans for benefitting the department, and the company as a whole.

 

The average for the role of project manager salary in India is around RS 14,00,000 per annum.
MEDIA MANAGER Media Managers have skills in communication and dealing with clients. In addition, they implement and develop all targeted content for various media platforms. Also, they assist team members in bringing out marketing strategies. Furthermore, they plan for benefiting the company. The average salary for the role of media manager is in India is RS 750,000 per annum.

 

Q 2 What is the scope of media management?

A2 Media is said to be one of the most organized sectors which have grown rapidly in this globalized world. However, a career in this sector is dependent up on individual capabilities and performance.

In addition, experience and skills in this particular area are the only way to crack in job interviews and grow higher. Also, there are many job opportunities available in the media sector in India as well as abroad. In addition, media management is one of the marketing segments one can explore in many ways in the media industry.

Furthermore, media forms an important part of any business marketing and advertising strategy. Also, it is essential in getting strategy and is essential in getting the news about new products and services and ultimately the overall success of any venture.

In addition, the Media Management career path combines a top-quality, generalist MBA with a special focus on media knowledge and customized real-world experiences. Thus, these managers become change agents in their chosen media business arena after some experience.

Furthermore, media experts often work in online content management, digital production and management, online broadcast management, and a variety of other more technical aspects to advertising and marketing including web design overseeing and new media art direction. Additionally, some others may find careers in managing artists, musicians and authors and marketing their work and artistic products.

Q 3 What is a degree in media management?

A3 Media management courses include ug, pg and PhD level courses. Also, PG diploma courses are available in the field of media management.

So, ug courses in the field of media management include

  • BMC (Bachelor of Journalism Mass Communication)
  • Furthermore, BJ (Bachelor of Journalism)
  • Also, BJMC (Bachelor of Journalism & Mass Communication)

In addition, PG courses in the field of media management include

  • MJMC (Master of Journalism & Mass Communication)
  • Furthermore, MJ (Master of Journalism)
  • In addition, MMC (Master of Journalism Mass Communication)
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List of Universities offering Media Management
List of Universities