A marketing degree can provide a variety of advantages. One significant benefit is that it provides access to a diverse range of employment options. Generally, public relations, advertising, and sales are a few of the specialties available in marketing. Individuals can pursue marketing jobs in a variety of fields since marketing. It is because of the importance of marketing in all organizations’ success, regardless of industry.

Table of Contents

At the bachelor’s level, marketing degrees take three to four years. However, in certain countries, a two-year associate’s degree (sometimes known as a foundation degree) is sufficient to work in marketing. A bachelor’s degree is more likely to lead to higher-paying and more responsible employment.

Marketing degrees are available as a BA (Bachelor of Arts) or a BS (Bachelor of Science) at the undergraduate level (Bachelor of Science). Thus marketing is such an important part of a company’s development strategy, it’s no surprise that qualified marketing experts are in high demand.

An undergraduate marketing degree, such as a bachelor’s degree in marketing, is a prerequisite for a successful marketing job. Also, a bachelor’s degree is usually required for marketing positions. Individuals with advanced degrees, such as a marketing MBA, can stand out in the job market, and some firms need advanced degrees for senior and management roles.

Individuals can improve key abilities such as communication, analytical, and interpersonal skills by earning a marketing degree. Also, this foundation can assist graduates in becoming business leaders.

What is Marketing?

In its most basic form, marketing is the act of conveying the value of a product or service to potential consumers to sell it. It entails predicting, controlling, and meeting product and service demand. In addition, it includes marketing in the organization’s capacity to do so to its target market.

Examining every element of the business and assessing the customer’s experience at each stage of the transaction is essential to effective marketing. As a marketer, you’ll assist companies in identifying and understanding their consumers.

Influencer marketing

Rather than promoting to a large number of customers, influencer marketing encourages or rewards influencers (who can include celebrities, content producers, customer advocates, and workers). Also, they are responsible for spreading the word on their behalf.

Relationship marketing

It refers to strategies and techniques for segmenting customers to increase loyalty. Database marketing, analytics, and behavioral advertising aids in relationship marketing to target consumers and build loyalty programs.

Viral marketing:

Viral marketing is a type of marketing that allows and encourages people to spread a marketing message to others.

Green marketing

The creation and promotion of items that come under green marketing (i.e., designed to minimize negative effects on the physical environment or to improve its quality).

Keyword marketing

Keyword marketing is the practice of displaying a marketing message to consumers depending on the keywords and phrases they use to search.

Guerilla marketing

Guerrilla marketing makes use of a unique and innovative marketing approach that aims to get maximum outcomes with few resources.

Outbound marketing

The marketer starts to contact the customer using outbound marketing by the means of radio, television, and digital display advertising. Thus, it is employs to impact customer knowledge and preference for a particular brand.

Inbound marketing

In this customers make contact with the marketer in response to different techniques employed to capture their attention. Generally, email marketing, event marketing, content marketing, and site design are examples of these techniques.

Content marketing

Information marketing is a strategy for attracting and acquiring a specified audience through the content. Therefore, it includes the creation and distribution of valuable, relevant, and consistent content to drive lucrative customer action.

History of Marketing

Marketing is, in some sense, as ancient as civilization itself. The modern notion of marketing has more to do with changes throughout the 18th and 19th century’ industrial revolutions. This was a time of tremendous societal transformation brought on by technical and scientific advancements (see BBC history website). As a result, for the first time, the production and consumption of commodities took place.

The age of production orientation

For most of the industrial revolution, products were in short supply, and manufacturers could sell almost whatever they could make as long as consumers could afford to buy it. As a result, they concentrated on producing and distributing goods at the lowest feasible cost.

The period of sales orientation

From the turn of the twentieth century through the post-World War II period, competition intensified, and marketing’s focus shifted to selling. As a result, marketing remained a slave to production, focusing on distribution, communication, and persuading buyers that one manufacturer’s goods were superior to another’s.

The age of marketing orientation

Most markets have grown saturated since the 1960s. As a result, there is now a lot of rivalry for clients. In this case, sophistication of marketing management evolution is the reason behind what we see in today’s marketing department. They make an effort to comprehend customer demands (and prospective needs) and deploy organizational resources to satisfy these needs. Brands are of special importance to modern marketers. They’re also becoming more concerned with ensuring that workers understand marketing and that everyone in the company participates in marketing activities.

Types of Marketing

Marketing is a complicated profession with a lot to learn. Also, continue reading for an easy-to-understand overview of popular marketing specializations.

Many underestimates the complexity of the marketing field. With so many ways to “get the word out” these days, marketing has exploded into a massive business with a plethora of sub-niches. So, with the growing use of digital marketing strategies, there are now a variety of marketing specialties to fit this dynamic profession.

But only because the profession is tough doesn’t mean you dive deep in to understand it. The intention behind creating this helpful guide is to help you cut through the jargon and acquire genuine knowledge of the many sorts of marketing specialties.

Digital Marketing

Market research, conversion, search engine optimization, email newsletters are all components of a company’s online marketing plan. Also, brand management and social media outreach will come under digital marketing. Digital marketing programs and courses teach students how to create an email, mobile marketing campaigns, social media. In addition, it includes SEO, digital marketing analytics, and sponsored search. Also, digital marketing students get experience with many social media campaigns.

Digital marketing students have a lot of choices after graduation because of this broad range. Therefore, they might work in the social media marketing or more broad marketing positions. With further experience and education, such as from one of the numerous digital marketing boot camps, these graduates can work as Digital Marketing Managers. Digital marketing managers earn a median income of 64K per year, with a 9 percent projected growth rate, similar to other marketing managers.

Public Relations

The activity of controlling the dissemination of information about an organization or individual to the general will come under public relations. Here public relations vary from advertising and marketing in that it cultivates public interest and disseminates information through non-paying channels. However, it is to obtain or generate visibility for their target audience.

The curricula include public affairs, communication, media relations, writing for interactive media, etc. Also, strategic communications, investor relations, and crisis management are all covered in most public relations degree programs.

A public relations staff is essential to every firm, and even by many prominent people. Because there are so many organizations with public relations departments, graduates have a lot of alternatives when it comes to finding sectors that best suit their interests and requirements.

Marketing Research and Analytics

Marketing researchers use data to find the most effective marketing techniques for directing customers to a company’s goods. Generally, this includes obtaining data on target markets or customers, finding marketing possibilities, and tracking marketing results. People enroll in a degree program with a marketing research focus to develop these abilities. The course curricula include business research methodologies, market research methods, strategic marketing, opportunity evaluation. Also, user behavior and financial reporting and analysis are all included in these degree programs.

The average annual pay for marketing research analysts is about 62K. Also, the salary structure depends on the region and size of the company.

Marketing Management

The study of practical applications of marketing, such as marketing strategies, processes, and organizational management, is the focus of a marketing management degree specialty. Generally, marketing manager’s duty includes brand audits, marketing strategy, and development. Also, they are responsible for implementation planning, and different project or campaign assessments and revisions.

Even individuals who currently have a marketing job but need a graduate degree to advance their careers can benefit from the various online Marketing MBA programs available.

Significant goals of marketing management:

  • Obtaining new consumers

The primary goal of marketing management is to acquire new consumers to boost product sales. Various methods are there in place to ensure that as many clients as possible will choose the company’s products.

  • Meeting customers’ needs.

Another key goal of marketing management is to retain customers who are using the company’s products for a long time. Quality is important for this purpose, but good service is also important, such as timely product delivery and product delivery without damage.

  • Gaining Profit

A company’s management team maintains marketing on track by delighting existing and dependable consumers and recruiting new customers to maximize profit and development.

  • Increasing market share

Another goal of marketing management is to maximize marketing share. Discounts are sometimes offered by businesses in order to attract clients. They create appealing and distinctive packaging and provide incentives.

  • Developing a positive public image

A company’s public reputation is critical to its growth. If the firm has a favorable public image, it has more opportunities to develop and diversify, but if it has a negative reputation, it will not survive.

Social Media Marketing

A degree in Social Media Marketing teaches you social media-specific marketing communication strategies. Social media marketing refers to the practice of attracting visitors and online attention to a business or organization. It makes use of social media platforms, independent of the platform’s many social functions. The majority of these specialist degree choices include how to design effective digital and social media marketing campaigns across platforms. Also, they include- how to implement and analyze social media tactics.

After earning a Social Media Marketing degree, you will have several possibilities. Most people begin their careers as social media experts or social media coordinators at the entry-level. Also, the median annual income for each of these jobs is 6Lakh. Many specialists and coordinators advance to social media managers after gaining experience and taking advantage of the growing number of online master’s programs, such as these Social Media Marketing programs. In conclusion, the median salaries range from 6 lakh to 10 lakh per year, depending on location and company size.

Integrated Marketing Communications

The degree specialty in Integrated Marketing Communications (IMC) combines the study of marketing strategies with consistent message communication channels.

IMC students, for example, would study additional courses like creative strategy, execution, and public relations concepts. Also, they include direct marketing and multicultural marketing in addition to basic courses. Here the basic course includes subjects like market research and analysis, audience understanding, and brand management.

Study shows the jobs for Advertising, Promotions, and Marketing Managers will rise to 9% between now and 2026. Also, the payment range is about 5 Lakh per year, according to the Bureau of Labor Statistics. Marketing managers should know how to maintain a consistent message across all marketing channels as technology. Also, digital media continue to expand fast and affect change across all sectors.

Scope of Marketing in India

Every company’s marketing is indeed the most essential factor in its growth. As India develops as a business center, a job in marketing is becoming advantageous. Also, analysis of current market trends, formulation of marketing strategies for business growth, and implementation of tactics to improve profitability is the main responsibility. It includes market development and research as all part of a marketing professional. Also, various job possibilities after completing a marketing degree are marketing managers, sales managers, project managers, market analysts, etc. In addition, one can also do online marketing jobs after completing marketing courses.

Marketing research encompasses everything from identifying consumer desires and requirements to assessing customer satisfaction. It is crucial for market strategy and decision-making. Also, it aids a company in determining what market possibilities exist. Furthermore, one can work as an Associate Research Analyst after completing the course.

Content marketing:

  • In India, the scope of content marketing is expanding every day. Particularly, it requires people to be creative and exact to set their product or service apart from the competition. Also, it is critical for every business, especially in the sphere of e-commerce, to develop an image. Also, to offer themselves to clients all over the world in a sophisticated manner.

Social media marketing:

  • Because so many people use social media nowadays, social media marketing has a lot of potentials. In brief, the profession includes generating material for social media, such as text updates, videos, and photos. Also, using social media to promote products, services, and information. In a way that is consistent with an organization’s brand and social media strategy.

Influencer marketing:

  • A person who works as an Influencer Marketing Specialist creates and implements influencer marketing strategies and creative campaigns. Also, influencer marketing managers are in charge of overseeing a brand’s influencer marketing programs from start to finish.

Product marketing:

  • In India, there is a lot of room for product marketing. Indian firms and manufacturers are becoming conscious that there are few Indian worldwide brands. Therefore, if designed and implemented, the product may achieve incredible heights in a short period. Product marketing is in charge of creating positioning, message, and competitive difference. Also, ensuring that the sales and marketing teams are linked so that they can create and close prospects. Thus product marketing is a type of strategic marketing that focuses on a specific product or product range.

Digital marketing:

  • People are becoming advanced nowadays. India now has 320 million active Facebook users, one million more than the United States, making it the country with the biggest user base. Therefore, it is possible to find potential clients, and digital marketing has high scope because of it. According to a Goldman Sachs estimate, the digital marketing career scope in the Indian internet sector alone would be worth $160 billion by 2025, which is three times its current value. Thus, many businesses are changing their marketing efforts from conventional to digital.

Eligibility Criteria for Marketing in India

Marketing is usually given as a specialty within a management degree. Namely, BBA, MBA, M.Com, B.Com, PGDM, or PGPM, which might be undergraduate, postgraduate, or diploma courses. Here, this course instructs students on the marketing process. Generally, they include the planning, pricing, and promotion of goods and services to a target market.

In this part, we’ve discussed the marketing eligibility conditions. Marketing has qualifying standards that are quite comparable to many other specialties. you may get admission to some of the world’s most prestigious universities and colleges if you satisfy the prerequisites. The following are the eligibility requirements for undergraduate and graduate programs.

Eligibility Criteria UG Courses

Candidates who wish to pursue a career in marketing after completing their 10+2 have a variety of options. Over there are a plethora of higher education institutions to select from. The following are some of the most important components of the admissions process.

  • The candidate must have finished their 10+2 from a recognized Indian board in any subject, including science, arts, and commerce.
  • Also, candidates must get a minimum score of 50% on their 10+2 examination.

Eligibility Criteria PG Courses

Those interested in pursuing a career in marketing management can apply to a variety of institutions and universities. However, while applying for a Postgraduate degree program, there are several crucial aspects to consider.

  • To pursue a master’s degree in marketing management, applicants must have a bachelor’s degree from a recognized university.
  • In addition, candidates must meet the percentage criteria set by their institution or university.
  • To get admission, candidates must also pass an entrance exam and an interview in some cases.

Marketing Entrance Exams

Students must take suitable management entrance tests such as the CAT (Common Aptitude Test), GMAT (Graduate Management Admission Test), GRE (Graduate Record Assessments), CMAT (Combined Management Admission Test), or comparable examinations to get admission to top schools.

Students get admitted to the most renowned universities based on their performance on admission examinations. Here is the list of some of the most frequent and popular entrance examinations for Marketing Management admission at Indian universities and institutions:

1.    CAT

The Common Admission Test (CAT) is a two-year MBA admission test offered by 20 Indian Institutes of Management (IIMs). every year, approximately 2 lakh students take the CAT Exam to compete for 5000+ seats. IIMs provide education from the best-qualified teachers and the opportunity to study with India’s top students.

IIM-Indore conducted CAT 2020, and IIMs have issued the final lists of CAT shortlisted applicants for the admission session. Learn more about the IIM Common Application Process (IIM CAP) on their official website. Also, IIM Ahmedabad has reduced the weightage of the CAT test from 80 percent to 65 percent for admissions in 2021-23. As a result, more applicants from all backgrounds were able to participate in the selection process.

For general applicants, CAT 2021 Eligibility is 50% in graduation. Also, candidates who have CA, CS, and ICWA degrees are eligible to take the test. The number of times you can take the CAT exam is unlimited.

2.    CMAT

The Common Management Aptitude Test (CMAT) is a test that assesses management aptitude. Therefore, CMAT is one of India’s top national-level MBA entrance tests, held by the National Testing Agency (NTA) to provide admission to MBA/PGDM programs. NTA has started conducting the CMAT test in 2018. Also, it is held by AICTE following the Government of India’s guidelines.

Every year, about 80000-90000 students apply for the CMAT test, based on previous years’ results. Thus, CMAT is one of the most popular tests among MBA candidates. Also, it is approved by more than 1200 institutions throughout the country. Because many students were unable to take the CMAT test in 2021 owing to the COVID-19 issue, the number of candidates for CMAT 2022 might be even greater.

The applicant for the CMAT 2022 test must have a bachelor’s degree or equivalent certification from an Indian university. Furthermore, at the time of admissions, the candidate must be able to present the authentic graduation degree to the authorities.

3.    MAT

Management Aptitude Test (MAT) is an acronym for MAT. To begin with, T MAT is a four-times-a-year national-level management entrance test administered by AIMA. Particularly they grant admission to MBA/PGDM programs provided by India’s top 750+ schools. Every year, the MAT test is held in four sessions: February, May, September, and December. Approximately 30000 applicants register and attend each session each year. In addition, the MAT test is offered in three different formats: IBT, CBT, and PBT.

Candidates must have a bachelor’s degree in any field from a recognized institution to take the MAT 2021 exam. In brief, the main benefit for MAT hopefuls is that there is no upper age restriction for taking the test, as well as no limit on the number of tries. In conclusion, the applicants may take the test as many times as they wish to enhance their scores.

The September session of MAT 2021 is now open for registration. The dates for the MAT PBT, MAT CBT, and MAT IBT application processes are all different. However, candidates who want to take either of the examinations can register for them by paying the requisite registration fee.

4.    XAT

The Xavier Aptitude Test (XAT) is an aptitude test developed by Xavier University. Especially, XAT is one of India’s top national-level management entrance tests, held by XLRI, Jamshedpur to admit students to MBA/PGDM programs. For more than 70 years, XLRI has been administering the XAT test on behalf of XAMI.

Candidates can apply for the XAT exam using the XAT Application Form, which was issued on August 10, 2021. However, the deadline to register for the XAT is November 30, 2021. For Indian candidates enrolling for Ex-PGDM through GMAT, the XAT registration cost is INR 2500. However, NRI or foreign applicants registering for one or more programs via GMAT must pay an additional INR 500 for each course. In this case, there will be 100 MCQs instead of the previous 99. Each right answer will get you one mark; however, each erroneous response will cost you 0.25 points.

5.    ATMA

ATMA Exams are held many times a year, and according to the ATMA 2021 test pattern, the question paper consists of 180 questions. Also, the duration of the examination is 3 hours.

A candidate must meet the ATMA eligibility criteria listed below to be eligible to apply for the ATMA Exam. In any stream, the candidate must have obtained an undergraduate degree from an institution recognized by the Indian government. The candidate must have received a minimum of 50% in his or her undergraduate course. The registration cost for ATMA must be paid online using a debit or credit card (demand draught or internet banking will not be allowed). The application cost for ATMA is Rs. 1100 + 18% GST (total sum of Rs. 1298). For female candidates, a 25% discount is available. Students from the North-Eastern states can get a 50% discount on the application cost.

Top Marketing Courses in India

Courses and specializations in marketing management are accessible in several forms. After receiving the degree, those with comparable specialties may have a lot of job options. Specializations in banking, finance, and accounting are available to students. Some of the marketing management specializations include:

Top Marketing Courses for Bachelors in India

BBA in Marketing

BBA in Marketing is a three-year undergraduate program offered by several reputable institutions across India. In addition, it prepares them for the industry by teaching them business management skills. Students must have completed their XII from a recognized board to enroll in this course.

BBA in Marketing is a management discipline that deals with company management principles. Furthermore, it introduces students to marketing ideas and concepts to prepare them for careers in the field. There are six semesters in this program. The first four semesters include topics that are common to all BBA degrees. Also, this program’s final two semesters are dedicated exclusively to marketing as a specialty. Because it applies to every sector, marketing is a diverse discipline.

The BBA in Marketing program covers management concepts, business economics, computer system foundations, business mathematics, and marketing management. However, the usual course price is between INR 2 and INR 6 lakhs.

List of BBA in Marketing Colleges in India

College Name Affiliated University Cut Off
FLAME University CFA University 45%
Quantum University University Grants Commission (UGC) 50%
Assam Down Town University University Grants Commission 45-50%
International School of Management Excellence Bangalore University 45-50%
IMS Unison University University Grants Commission, Association of Indian Universities, Bar Council of India 45%
ICFAI University All India Council for Technical Education (AICTE) 45%
Sharda University Council of architecture, Bar Council of India 45%

Average Fees for BBA in Marketing: INR 2-6 Lakhs

Admission Criteria for BBA in Marketing: Entrance Exams (IPU CET, UGAT, NPAT)

Types of Jobs after BBA in Marketing: Marketing, Banker, Chartered Accountant, Advertising & PR, Civil Services, etc.

Average Placements after BBA in Marketing: 3-5 LPA

BBA in Supply Chain Management

The B.B.A. in Supply Chain Management is a three-year full-time undergraduate program. Here, it requires the completion of a Senior Secondary Certificate (10+2) with a minimum aggregate score of 50% from a recognized educational board in any stream.

The curriculum lasts three years and is divided into six six-month semesters. However, admission to the course is determined by a candidate’s performance at the 10+2 level or in a relevant entrance exam. Also, it is usually followed by a round of Personal Interviews.

Students are admitted to most institutes that offer the course based on their achievement in a relevant entrance exam. However, the admissions procedure differs from one college to the next. A few colleges also provide direct admission based on a candidate’s 10+2 grade point average.

List of colleges offering BBA in Supply Chain Management in India

College Name Affiliated University Cut Off
Sikkim Manipal University UGC, NAAC, AIU, AICTE 45-50%
Sunrise University IET Group of Institutions 45%
Indian Academy School of Management Studies Bengaluru North University (BNU) 45-50%
Reva University UGC BCI COA Cut-off by rank- 22864
ITM University UGC Cut-off by rank 727026
ICFAI University All India Council for Technical Education (AICTE) 45%
Amity Business School UGC 90%

Average Fees for BBA in Supply Chain Management: INR 20,000-7 Lakhs

Admission Criteria for BBA in Supply Chain Management: Merit-based and entrance exam based

Types of Jobs after BBA in Supply Chain Management: Warehouse Supervisor, Operations Manager, Logistics Coordinator, Export Executive, Export Sales Coordinator, Expeditor, etc.

Average Placements after BBA in Supply Chain Management: 2-7 LPA

Top Marketing Courses for Masters in India

1.    MBA in Marketing Management

MBA in Marketing Management is a two-year postgraduate program in marketing management. In the subject of marketing, it is one of the most popular course specialties. Also, students learn advanced marketing concepts such as digital marketing, customer behavior, advertising, and other aspects of the industry. Therefore, those with a strong interest in the sector and a bachelor’s degree from a recognized university are eligible to enroll in the program. Also, it is one of the specializations available to MBA students.

MBA in Marketing Management is available to students from a variety of backgrounds. However, to pursue an MBA in Marketing Management, a student must have a bachelor’s degree from a recognized university, such as a BA, BBA, B.com, or similar degree. Also, they should have a minimum aggregate of 50%. Once a student has met the qualifying requirements, they must take an admission test such as the CAT, XAT, SNAP, CMAT, IIFT, and other significant exams. Also, after passing the examination, the candidate may be required to take a written test and a personal interview.

It’s straightforward to be accepted into an MBA in Marketing Management program. As part of the process, selected candidates are expected to take a written exam and a PI at some universities.

List of colleges offering MBA in Marketing Management in India

College Name Affiliated University Cut Off/Merit Based
JBIMS Mumbai The University of Mumbai Cut off by rank 1441
School of Management, Dr. DY Patil University Navi Mumbai University of Mumbai 43.47%
KJ Somaiya SIMSR Somaiya Vidyavihar University 95 to 99%
Welingkar Mumbai University Grants Commission National Assessment and Accreditation Council 80%
BIMM Pune All India Council for Technical Education 75-80%
Institute of Management Studies, Devi Ahilya University, Indore UGC by rank 700
Prestige Institute of Management and Research, Indore Jiwaji University, Gwalior 85%
  • Average Fees for MBA in Marketing Management: INR 3,00,000 – 10,00,000
  • Admission Criteria for MBA in Marketing Management: Entrance Exams followed by Group Discussions
  • Types of Jobs after MBA in Marketing Management: Sales Manager, Brand Manager, Public Relations Manager, Market Research Analyst, Business Development Manager, Digital Marketing Manager,etc.
  • Average Placements after MBA in Marketing Management: INR 6-7 LPA

 2.       MBA in Banking & Finance management

For an economy to progress, it must have a well-developed BFSI (Banking, Financial Services, and Insurance) sector. Hence an MBA in Banking and Finance Management is so important. The MBA in Banking & Finance Management program aims to develop clever finance professionals in response to the industry’s demand. Generally, MBA in Banking & Finance Management program has useful curricula that make the students competent to work in relevant fields.

The study of contemporary economics is combined with banking and finance in an MBA in Banking, Finance, and Insurance. Here, students in this specialty learn about banking, liability management, financial decision-making,  asset and financial markets and institutions, accounting, financial intermediation, etc.

The MBA banking and finance admissions process is dependent on the university’s qualifying standards, which vary by student intake, reputation, and ranking. Furthermore, admission to the MBA in Banking program is based on a merit list or a management quota.

Top schools accept students based on a qualifying quota system that uses admission exam results and undergraduate percentages to determine cut-off scores. Also, under the management quota, students must pay an admission fee as well.

List of colleges offering MBA in Banking & Finance management in India

College Name Affiliated University Cut Off/Merit Based
MIT World Peace University Maharashtra University of Health Sciences Nashik 65%
Alliance University UGC 60%
Chitkara University UGC 60%
Jayoti Vidyapeeth Women’s University University Grant Commission 50%
Maharishi University of Information Technology UGC 60
Symbiosis International University Alliance of Asian Liberal Arts Universities  58%
Sharda University Council of architecture, Bar Council of India 45%
  • Average Fees for MBA in Banking & Finance management: INR 1,00,000 – 2,25,000
  • Admission Criteria for MBA in Banking & Finance management: Entrance test
  • Types of Jobs after MBA in Banking & Finance management:  Banking Associates, Manager Consultants, Investment Banking Associates, Investment Banking Associates, Credit Managers & Specialists, Corporate Controllers,
  • Average Placements after MBA in Banking & Finance management: INR 5-7 LPA

3. MBA in Logistics and Supply Chain Management

It is a two-year postgraduate management degree program that focuses on developing analytical and administrative skills in the logistics and supply chain management fields. However, the management of the whole supply chain, which encompasses the movement of products and services from supplier to manufacturer to wholesaler to retailer to customer. Thus these concepts themselves are a focus of an MBA in Logistics and Supply Chain Management.

Individuals interested in pursuing an MBA in Logistics and Supply Chain Management must fulfill the minimal prerequisites. Generally, an undergraduate degree in any relevant field, such as B.Sc, BBA, B.Com, BA, or BCA is essential to get admission. Also, a minimum average of 50% aggregate marks from a recognized university is required for admission to the MBA in Logistics & Supply Chain Management program. In addition, Individuals must have received good scores on the appropriate admission tests and fulfill all other conditions.

Students interested in pursuing an MBA in Logistics & Supply Chain Management must meet a variety of admission requirements, depending on the university. Therefore, students are admitted to the program on a first-come, first-served basis. Several colleges admit students to MBA in Logistics and Supply Chain Management programs based on academic achievement or a cut-off score on an admission exam.

List of colleges offering MBA in Logistics and Supply Chain Management India

College Name Affiliated University Cut Off/Merit Based
Chitkara university The Institution of Engineering and Technology 60%
Jain university UGC 70%
DY Patil university Nalanda College Cut off by rank 23110
Karunya Institute of technology and sciences Bharathiar University 50%
JSS Academy of higher education and research J.S.S. Mahavidyapeetha Cut off by rank 20969
Saveetha School of management Saveetha University 60%
BML Munjal university UGC 65%

Average Fees for MBA in Logistics and Supply Chain Management: INR 5,000- INR 2 lakhs

Admission Criteria for MBA in Logistics and Supply Chain Management: Entrance test/Merit-based

Types of Jobs after MBA in Logistics and Supply Chain Management: Supply Chain Manager, Operations Manager, Supply chain planner, Logistic Coordinator, Supply chain analyst, Commercial manager, etc.

Average Placements after MBA in Logistics and Supply Chain Management: INR 3-8 LPA

 Ph.D. in Marketing

Ph.D. in Marketing is a full-time doctoral program that lasts 3 to 5 years. Here the course is a professional degree that attempts to equip students to teach and do research through a range of courses that focus on theoretical elements of marketing.

Enrollment to this program will be determined by the candidate’s performance on the entrance exam, which will be followed by a personal interview round conducted by the college or university. In addition, students must have a Master’s degree from a recognized university in a related subject. Also, the typical tuition expenses for students pursuing a Ph.D. in Marketing range between INR 50,000 to 4,00,000 per year.

Students with a Ph.D. in Marketing have several career options both in India and overseas. The typical income for a Ph.D. A marketing degree holder is about INR 2,00,000 to INR 10,00,000. However, this might be higher depending on experience and other variables.

Colleges/Universities offering Ph.D. in Marketing

College Name Affiliated University Eligibility
KIIT, Bhubaneswar UGC, NAAC, ACU 60%
Nirma University Ahmadabad Gujarat University 96%
IIFT Kolkata IIFT Deemed University 38%
Alliance University Bangalore Alliance Business School Pvt. Ltd 60%
Amity University Mumbai University Grants Commission Cut off by rank 343484
Sharda University Council of architecture, Bar Council of India 45%
Gitam Institute of Management Visakhapatnam AICTE Cut off by rank 80707

Average Fees for Ph.D. in Marketing: INR 50,000 to 4,00,000

Admission Criteria for Ph.D. in Marketing: Entrance test/Merit-based

Types of Jobs after Ph.D. in Marketing: Financial Managers, Market Research Analysts, Postsecondary Education Administrators, Sales Managers, Survey Researchers, etc.

Average Placements after Ph.D. in Marketing: INR 5-8 LPA

 What to do after Ph.D. in Marketing?

With a Ph.D. in Marketing, you can get a range of positions that will allow you to have a profitable career and everlasting professional progress. A doctorate marketing program is a fascinating study of conventional components of the industry as well as teachings on human behavior, consumer psychology, and business mathematics. Also, marketing doctorate graduates may pursue several professions in the corporate sector, as well as positions in higher education. In short, you can work under the following job profile:

  • Brand Manager
  • Market Research Analyst
  • New Product Manager
  • Teacher & Lecturer
  • Marketing Communications Leader
  • Financial Managers
  • Postsecondary Education Administrators
  • Sales Managers
  • Survey Researchers

Marketing Job Roles & Levels in India

Students with an MBA in marketing have a plethora of job possibilities accessible to them based on their sector of interest and those that pay well. Generally, an MBA graduate is supposed to be research-oriented. Also, it has honed managerial abilities, a problem-solving mindset, business acumen, and goal-oriented conduct to operate under pressure.

Marketing management experts may get work in the following companies: Accenture, Bain & Company, Facebook, Capgemini, Citigroup, Deloitte, Morgan Stanley, Walt Disney, Also, the Boston Consulting Group, Goldman Sachs, McKinsey, Microsoft,  Amazon, Apple IndusInd Bank, India Infoline, JP Morgan, etc., will hire a candidate from the marketing field.

Marketing Manager

They play a critical role in assisting a company in promoting and selling its products to customers. In addition, they may direct and influence how a brand appears and feels in the market, and marketing manager responsibilities can encompass the whole range of how a firm communicates. Also, you can learn from the experts how to thrive as a marketing manager and what it takes to advance your career in this fast-paced profession.

A marketing manager’s tasks and responsibilities might vary depending on the sort of firm they work for and the sector in which they operate. A marketing working for a big worldwide e-commerce website, for example, responsible for more content management and data analytics than one working for local manufacturing or engineering firm. However, there will always be parallels between positions.

Marketing manager responsibilities:

  • Firstly, to research and analyse the market trends and rivals.
  • Managing the marketing department’s budget and ensuring that the budget is producing a return on investment.
  • Managing the creation and distribution of promotional materials such as websites and brochures.
  • Also, working with the executive team, such as the marketing director or managing director, to develop the company’s marketing strategy.
  • Hiring and supervising the performance of a more junior marketing team, which may include public relations and creative personnel.
  • Managing the company’s participation in events such as trade fairs, conferences, and festivals.
  • Supervising marketing campaigns
  • In addition, monitoring the efficacy of marketing efforts and reporting results to the leadership team.
  • Also, negotiating and coordinating with third-party marketing firms.
  • Content creation and delivery, as well as a social media strategy.

Average Salary for Beginners: Rs.5 LPA to 8 LPA

Median Salary for Mid-Experienced: Rs.9 LPA to 15 LPA

Average Salary for Highly Experienced: Rs. 15 LPA to 20 LPA

Asset Manager

A client’s assets are managed by an Asset Manager. Here he is in charge of examining the assets and investments. In addition, the asset manager determines the level of risk and gain associated with such assets. An asset manager’s main responsibilities include managing multiple client accounts and maintaining effective communication with stakeholders.

Public asset management, IT asset management, fixed assets management, infrastructure asset management, enterprise asset management, etc., comes under asset management. In addition, digital asset management and Financial asset management are all examples of asset management. Generally, individuals who have an interest in managing asset activities will pursue a career as an asset manager. The majority of asset managers are recruited by management companies and banks.

An asset manager’s main job is to gather information about a firm or organization and assess its financial soundness. Also, he will be in charge of compiling reports and offering advice on whether to sell, hold, or purchase a certain stock. Job openings for asset managers can be found at asset management businesses. Here they can look at the job description provided by the firm to see whether a position is right for them. However, asset managers are employed in a variety of industries.

Average Salary for Beginners: Rs.4 LPA to 7 LPA

Median Salary for Mid-Experienced: Rs.7 LPA to 11 LPA

Average Salary for Highly Experienced: Rs. 12 LPA to 16 LPA

Product Manager

A product manager analyses the consumer demand and wider company objectives that a product or feature will meet articulates what success looks like for a product. Also, rallies a team to make that vision a reality. Generally, a person has to invest a lot in studying to craft product management and grasp what it takes to be a product manager.

The lack of familiarity with the job of a product manager is most likely due to its newness. Whereas more established professions like design and engineering have been able to separate themselves by expertise, product managers are still trying to figure out what their job should be.

Product manager role

  • Recognizing and representing the requirements of users.
  • Also, keeping an eye on the market and conducting competitive assessments.
  • Defining a product’s vision in addition to its goal.
  • Getting all of the stakeholders on board with the product’s vision.
  • Furthermore, prioritizing product capabilities and features.
  • Also, developing a shared brain across bigger groups to enable independent decision-making.

Average Salary for Beginners: Rs.2 LPA to 6 LPA

Median Salary for Mid-Experienced: Rs.7 LPA to 10 LPA

Average Salary for Highly Experienced: Rs. 10 LPA to 16 LPA

Online Marketer

The sector of online marketing is expanding. The online marketer is in charge of developing and managing online marketing strategies. Also, for developing a promotional strategy to generate interest in the company’s products and services. In addition, they should be innovative and guarantee that the company’s online image is successful and appealing to customers.

They should have a good understanding of digital marketing strategies. Furthermore, they should have great interpersonal skills, and outstanding writing and visual abilities to be effective as internet marketers. Finally, a high-level internet marketer should be able to multitask well, be creative, and stay current with industry trends.

Role of online marketer include

  • Firstly, creating content for the website and social media.
  • Online content optimization.
  • Social networking channels are being updated.
  • Trends are being advised on and revised.
  • Managing the development and implementation of marketing strategy.
  • In addition, creating email campaign and observing effective delivery.
  • Finally, analysing campaign success and return on investment.

Common Eligibility of Online Marketer

  • Qualifications in marketing or communications.
  • However, the certification in Google Adwords and Analytics is an added plus.
  • Working experience in the field of online marketing.
  • Also, Strong analytic abilities.
  • Also, ability to start on their own without much guidance.

Average Salary for Beginners: Rs.3 LPA to 7.5 LPA

Median Salary for Mid-Experienced: Rs.8 LPA to 12 LPA

Average Salary for Highly Experienced: Rs. 15 LPA to 20 LPA

Customer Relationship Manager

A customer relationship manager, also known as a client relationship manager, keeps in touch with significant customers. Generally, Customer connection managers cultivate trustworthy ties with clients while also preserving the brand’s image.

The customer relationship manager is in charge of cultivating and maintaining trustworthy connections with major customers. Also, the customer relationship manager will be on the lookout for innovative ways to expand the customer base and develop great interactions with new customers. Furthermore, they guarantee optimum client pleasure. Thus they should be strategic and analytical while solving difficulties.

Customer Relationship Manager Responsibility

  • Building and sustaining lucrative connections with major customers are the responsibilities of the Customer Relationship Manager.
  • Also, they are in charge of overseeing the customer relationship.
  • Keeping clients informed about new items to boost sales in addition to meeting with the organization’s managers to strategize.
  • Upselling and cross-selling help to grow the client base. Furthermore, understanding and fulfilling important client-specific needs.
  • Using CRM applications to do business reviews.
  • Also, knowing who your competitors are and strategizing around them.

Average Salary for Beginners: Rs.2LPA to 5 LPA

Median Salary for Mid-Experienced: Rs.6 LPA to 8 LPA

Average Salary for Highly Experienced: Rs. 10 LPA to 14 LPA

Corporate Communications Director

The Corporate Communications Director will be in charge of all communications affecting the company, including the creation and implementation of a communications strategy as well as a wide variety of business and marketing communications.

Supervisory responsibilities include

  • Hiring and training communications personnel.
  • Organizes and supervises the work and schedules of communications supervisors. In addition, conducts timely and constructive performance assessments.
  • Also, handles employee discipline and termination when appropriate and in compliance with corporate policy.


  • Develops the company mission statement in collaboration with executive leadership and the board of directors. Furthermore, creates and implements a corporate communications plan to create and maintain a favourable company brand.
  • Oversees corporate communications and branding across a variety of online and print channels, including LinkedIn, Twitter, Facebook, and industry magazines.
  • Also, oversees the construction and upkeep of the corporate website, including message delivery techniques, ease of access, and information clarity; ensures that all material is current and relevant.
  • Through different communication strategies, provides consistent and timely information to employees. In addition, acts as company spokesman and responds to media inquiries in a timely way; writes and distributes press releases as appropriate.
  • Establishes and maintains excellent professional connections with members of the media. Also, assists senior leadership in the development of presentations, speeches, and other critical company communications.
  • Provides visuals, clarity, distribution, and press release ideas to the Finance and Accounting divisions in preparation for the annual report of the business. Also, creates, executes, and maintains a communications budget.

Average Salary for Beginners: Rs.4 LPA to 8 LPA

Median Salary for Mid-Experienced: Rs.9 LPA to 14 LPA

Average Salary for Highly Experienced: Rs. 15 LPA to 20 LPA

Digital Analyst

Digital analysts are responsible for ensuring that reports, analyses, and dashboards represent critical information regarding their company’s digital assets. Therefore, during their data analysis job, they employ customer relationship management (CRM) software and robust intelligence technologies. Generally, this type of work requires an evaluation of both qualitative and quantitative qualities, with the ultimate objective of providing consumers with the best digital experience possible. Furthermore, they will visit your website both before and after they read this. They also do other marketing jobs.

Roles and Responsibilities of a Digital Analyst

Digital analysts support marketing teams by assessing various marketing activities. Also, they assist to change the way their marketing teams view data by emphasizing the necessity of making strategic, data-driven decisions for future campaigns. Because digital analysts work with marketing, sales, and other departments within their businesses, they must be able to communicate between groups while also assisting the organization in achieving data literacy. This sort of position generally necessitates:

  • The capacity to convert complicated facts into simple information. Also, an ability to grasp of digital marketing strategies and technology on a fundamental level
  • Capability to communicate across organizational levels
  • Also, Capability to create, audit, and test campaigns in ways that maximize key performance metrics (KPIs)

Digital Analyst Requirement

  • Bachelor’s degree in marketing, public relations, or a similar subject is required for the position of media analyst.
  • At least two years of experience as a media analyst at a marketing agency, media firm, or comparable organization is required.
  • Expertise in media analytics and social media networking. Also, an interest in the media sector and its inner workings.
  • A diverse portfolio of media initiatives on which you have worked. In addition to, ability to perform well under pressure and deal with challenging conditions
  • Outstanding organizing skills. Also, an excellent communication skills and a desire to work in a team setting are necessary.

Average Salary for Beginners: Rs.2.5 LPA to 5 LPA

Median Salary for Mid-Experienced: Rs.5 LPA to 10 LPA

Average Salary for Highly Experienced: Rs. 12 LPA to 18 LPA

Media Manager

Media managers are communication experts that create and distribute targeted content across many media channels.

Responsibilities of a Media Manager

  • Identifying press opportunities via changing situations. Also, create material for distribution via press releases, social media, websites, and other platforms.
  • Ensure that important communications are consistent with critical company strategy. Also, as the organization’s media liaison and formal spokesman, you will perform these duties.
  • Hold press conferences and press briefings. Furthermore, scan the media market to stay current on the newest media trends.
  • Monitor and report on online and offline initiatives. Also, Close competitive agreements through negotiating with media outlets.
  • Create and manage the organization’s social media presence and profile. Furthermore, encourage the development of new initiatives to supplement the introduction of new products.
  • Make long-term connections with media influencers. Also, manage the organization’s media budget.

Media Manager requirement

  • Bachelor’s degree in communications/media or a similar field is required for the position of Media Manager (essential).
  • Three years of experience as a media manager or a comparable position. In addition, extensive expertise in developing successful media strategies is required.
  • Capability to produce relevant material for distribution through press releases, social media, websites, and other channels. Also, capable of holding press conferences and briefings.
  • The capability of cultivating long-term connections with important media influencers. In addition, analytical thinking ability with excellent conceptual and research abilities.
  • A natural leader with great decision-making abilities and attention to detail. Also, the ability to work under duress and fulfill deadlines.

Average Salary for Beginners: Rs.3 LPA to 5 LPA

Median Salary for Mid-Experienced: Rs.6 LPA to 8 LPA

Average Salary for Highly Experienced: Rs. 10 LPA to 15 LPA

Frequently Asked Questions About Marketing in India

Q1. What are the best marketing courses?

There are many marketing certification courses for those who are interested in the marketing field. Thus, if you want you can take online marketing courses to get the certificate. Few such courses are listed below:

Digital Marketing Pro is a certification program offered by the Digital Marketing Institute.

This is a two-for-one certification. After finishing your Digital Marketing Pro course, you will be certified by both the Digital Marketing Institute and the American Marketing Association.

From social media marketing to website optimization, this curriculum has it all. However, may not be beyond everyone’s financial means, but it is a qualification worth considering.

Microsoft Advertising Certification

To beginners, it is free. The application assists you in making the most of your advertising budget and optimizing your ad campaigns.

Furthermore, once you’ve achieved certification, your name will be added to the member database, allowing future employers to immediately validate your certification status. In addition, you could even attract the attention of a marketing director as they browse the directory. It is easy to get marketing jobs after completion of course.

OMCP Digital Marketing Certification

It is a rather advanced certification that should not be attempted by anybody new to the field of digital marketing. However, you’ll begin by studying the fundamentals of content marketing, how to maximize your conversion rate, and all there is to know about email marketing tactics. The classes then go on to mobile marketing and paid search.

Q2. How can I learn marketing course?

The easiest approach to begin studying marketing is to develop a few essential “life” skills, such as writing, listening to and understanding others, and logical thinking. Also, learn how to use Google.

After you’ve mastered some of the fundamentals, it’s time to go into particular marketing courses.

Here are a few alternatives for gaining marketing knowledge:

  • Taking marketing classes at a university or receiving paid marketing training
  • Through the study of marketing books, blogs, and newsletters
  • By completing certain online courses or viewing movies on YouTube
  • By investigating and analyzing how successful companies advertise
Read more
List of Universities offering Marketing
List of Universities