Business Analytics is a subject provided by several of India’s and international premier institutions. In addition to these programmes, numerous online and Conventional courses in business analysis are accessible to experts, as well as to job seekers, who wish to meet the present business situation by strengthening their company professional analytical abilities. An analyst is a person who studies the market environment, procedures or systems of an enterprise and documents these. They utilise software and data analysis to improve their operations, products, services and software for companies. On the other hand, business analysts must not be programmers. Business Analytics is among the branch’s mottoes in the management sphere. 

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Business Analytics is one of the BBA, MBA, specialised courses. It is a mix of data analytics and business intelligence, by which organisations rely on their business processes, and serves as a methodical procedure. In MBA degree degrees, there are several courses comparable to business analytics. The courses are similar in nature since they all teach business and management core knowledge, yet they are diverse in order to study different business and administration topics.

Several business schools establish new MA programmes, which are meant to stay up with the changing market, in order to prepare for the future. Such diplomas can open opportunities especially for graduates, given the increasing talent gap produced by large data’s new difficulties. The Future Marketer Organization reports that 24% of marketers see data skills as their worst perceived ability gap, the Marketing Week study says.

In the way companies operate their operations, the role of a business analyst is continuously evolving. The business analyst is “a lot like neuron digesting and sending information across the system,” explains Wells Fargo data management expert Atanas Hansen. Business analysts might concentrate on developing issue solutions. You may transform data to meaningful information hard to understand and easily grasp by others using tables, graphs, and so on. Many occupations are gone, while new ones are being created, and the way we work is not the same. Indeed, a survey from the World Economic Forum reports that complex problem solving, critical thinking, judgment and decision-making are among the top talents that we require.

What is Business Analytics?

The process by which companies employ statistical methods and technology to analyses historical data to acquire new insights and better strategic decision making is Business Analytics. Business analysis is a data management solution and business intelligence subset. In the analysis and transformation of information in order to identify and anticipate trends and outcomes, data mining and analysis are used, and finally smart, data driven business decisions are made. Business analysis is the use of data management methods and statistical analysis. The fundamentals of business analytics are typically classified as advanced statistics, which analyses historical data to determine how a unit may respond to a set of variables; predictive analytics, which examines historical evidence to determine the likelihood of specific future outcomes; or prescriptive analytics, which combines the descriptive analytics process, which provides insight; and predictive analytics, which looks at historical data to determine the likelihood of specific future outcomes.

The analytics of business data include many different components to give insights. While business analysis tools manage data crushing components and provide insights through reporting and visualisation, the process truly starts with the data insertion infrastructure. For business analysis, a common procedure is as follows:

Data collection: all of this data have to be collected and consolidated for access wherever they originate from – IoT devices, applications, spreadsheets and social media. The collecting procedure is made much easier with the use of a cloud database.

Mining of data: When the data comes, it must be sorted, processed and stored (typically in a data lake)

Descriptive analytics:

What’s going on and why? These questions are answered by descriptive data analytics to help get deeper knowledge of the data history.

Prediction analysis: Business analysis tools can start building predictive models based on trends and historical contexts by sufficient data and by adequately processing descriptive analysis. These models may therefore be utilized to guide future commercial and organisational decisions.

Visualization and reporting: Visualization and reporting technologies may assist break down data and models to make it easy for the human eye to comprehend the presentations. These not only facilitates presentations, but also helps everyone from expert data scientists to business users easily discover fresh insights.

On the front of it, the distinction between business analysis and business intelligence may not appear to be very significant. There is a certain overlap between these two; however looking at corporate analytics vs business intelligence creates a divide which needs clarification. The words are of course interconnected, but corporate intelligence uses the data from the past and the present to comprehend the past. On the other hand, business analytics builds on business intelligence and tries to generate well-informed forecasts of what may happen in the future.

Enterprises of all sizes and sectors may use business analysis to change their business, decision-making and predictions. Having helped companies enhance their results, here are a few stories of how our top business cloud analytics products.

For example, Western Digital can access Data 25x in its essential purpose of business applications—including ERP, EPM and SCM—more quickly, enabling its company to focus instead of integrate point systems for data analysis on strategic insights, innovation and better customer experience.

Types of Business Analytics

It is very necessary to know how to analyse data since data is a vital asset for businesses such as finances, healthcare, social media, energy, retail, immovable or manufacture. The data itself is nonetheless raw, unorganized, and meaningless. We need to grasp how and the sorts of business analytics are available, to get useful insights into this data, and to comprehend what data reflects and how it may be used. We shall discuss the sorts of data analysis in this post.

The five basic forms of business analytics are there, each of which is more and more sophisticated. They enable us to be closer to implementing a scenario survey in real time and in future. Each of these forms of corporate analyses was addressed below.

The kinds of business analytics are installed and linked in phases. Every of these categories is a vital component of the knowledge and insight of a firm. This enables us to know the current events in the organisation and what solutions and measures may be taken to enhance functionality. With the correct choice of analytical tools and methods, greater insights into data and informed suggestions may be obtained and better decisions can be taken.

Descriptive Analytics

This first sort of analysis gives the facts of the events. It is “the easiest kind to compress large amounts of data into smaller, more valuable information morsels.” It is more than 90 percent of the companies’ basic type of analysis. This is the basis of all analysis and constitutes alone 80% of the analytics of company. The aim is to synthesize the findings and to comprehend what is happening.

Descriptive analytics assist a company learn from the past and how it will affect the future. It offers information that helps to understand the overall functioning of the company. It is more similar to a MIS, which collects data from a multitude of online systems, analyses the information and provides data to help decision-making. Data aggregation and data mining are the primary approaches used to summarise the previous data on the underlying behavior of the data and not forecasts.

These are the beginnings of the value chain for data analysis and are the most important patterns to detect. A basic example of the analysis of descriptive data is the evaluation of credit risk: by looking at their balance versus the credit limit, we may estimate a consumer’s potential financial risk.

Diagnostic Analytics

The second form of data analysis is diagnostic analysis. This also looks on the past and determines why something has happened, like descriptive analytics. The examination of root causes is also called as because the underlying cause of occurrences is more profound. The patterns can be isolated to determine the source of these patterns and the elements that impact the company. For example, diagnostic analysis helps explain why sales have suddenly increased or decreased.

This kind also helps to discover the abnormalities and to determine the cause and effect in the data.

Data discovery, data mining and correlations describe it. Some of the approaches used in this phase include characteristics, main analysis of components, sensitivity analysis and joint analysis. In order to analyse it employs mainly probabilities, probabilities and results distribution.

Social media diagnostic analytics can refine the descriptive scene data to understand what has or has not worked in previous campaigns. Retailers can divide up their sales and gross profit for different items and sub-categories to evaluate the total profit margins.

Predictive Analytics

Predictive analytics employ the collected information to show what will happen in future on a granular level, as well as descriptive and diagnose analytical outcomes. This is where the insights of prior phases may be applied to help make decisions. Its use includes future forecasting, market trends and changing consumer conduct, and the analysis of rivals to optimize and develop strategies to maximize company outcomes.

The forecasts are created by the analysis of historical information, patterns and informal links in the data, and extrapolations in the future. For example, to forecast the defaulting client, a bank will require all the prior data that the customer has failed to predict. This form of business analysis covers inferential statistics, regression training methods, classification, and segmentation. The data is divided into groups using the methodologies, classification methods, heuristic rules and decision-making bodies to project future outcomes.

The predictive analysis may also be utilized for hypothesis production, testing, and evaluation. It is helpful to know whether a number of features explain or predict other aspects. This is particularly beneficial when the activities of corporate decision makers are some of the characteristics. Sentiment analysis is one of the applications of prescriptive analysis.

In all industries: banking, healthcare, social media, sport, energy and manufacturing, predictive analysis are widely employed. One of the most common uses is in retail, where retailers always forecast and enhance their sales positions through predictive analyses. The recommendation engines from Amazon are a famous example where the engine displays the list of comparable goods purchased by the purchaser.

Prescriptive Analytics

Recommended analysis is the next stage to make use of the future on the basis of predictive analytics. It basically instructs the company what to do. It advises on probable results and proposes measures using simulation and optimization, which can maximize important business KPIs. Here, the focus is on how to do it.

It may be characterized as an analysis of data for business optimization that gives insight into “what a firm should do” to resolve an issue. It examines many probable findings and proposes actions based on the results of descriptive, diagnostic and predictive data analyses.

The prescription analyses employ an ongoing feedback system to refresh the connection between the activity and outcomes.

It predicts not one potential future but several future results. It is a sophisticated idea of analysis based on simulation and optimization. Optimization helps to see how the best results are achieved and to discover data uncertainty to make better choices. The other technique of prescriptive analytics is a simulation that combines all important performance sectors to define the right metric objectives. This guarantees that the important performance measurements in the solution are included.

A prescriptive analysis is conducted if the future scenario analysis simulates and combines it with different optimization approaches under different assumptions. Statistical models and machine learning algorithms are employed to predict likelihood, optimise and suggest actions. For any previously defined results, a prescriptive model may propose the optimal course of action as it may anticipate possible results based on a different decision. A case in point is Waymo, Google’s autonomous drive vehicle. Recommendation motors are a prescriptive analytical instance of usage.

Cognitive Analytics

It is the most modern kind of business analysis that combines various technologies including artificial intelligence, semantics, machine and profound learning algorithms, and uses human intelligence to some jobs. The aim is to study and imitate how a human brain decides and arrives with an identical system or computer. Chatbots, virtual assistance, object recognition in the picture, and segmentation of the imagery is some of the activities that may be done utilizing cognitive analytics.

Cognitive Analytics searches the complete “knowledge base” available to identify data in real-time. It relies heavily on the methods of artificial intelligence, machine training, deep learning, neural networks, and semantics and often mixes them. It imitates the human brain for studying and learning from the information provided to derive meaningful insights from data patterns. These analysis tools are made available for decision-making in real-time, for example text, pictures, audio, and video.

Scope of Business Analytics in India

A business-based analytics strategy enabled firms to change their product offerings to maximise their reach, explore business prospects and tap into new income sources. It has also allowed companies to give customers with optimized solutions to improve customer experience.

For example, take Walmart’s search engine that a considerable amount of “house” queries were carried out during the NBC’s recent house season. Since Walmart’s data, such as home products, doghouses, etc. were used to produce the results, consumers came to buy house sets of CD/DVD would give up the check-out process without any remedy.

Walmart saw the growth of the ‘abandonment rate for shopping carts’ and effectively used business analysis techniques to lower it by 10% to 15%. This was done using other search engine external data, including Twitter and Facebook.

This is a tendency that is widespread worldwide. Investments in analytical techniques and tools such as IBM, Cognizant and KPMG are intended to deliver groundbreaking findings and drive unmatched performance.

This positive reaction towards business analysis is one of India’s most important trends, and corporations of all sizes want to link Big Data to business intellect in order to achieve distinction in each industry.

In order to do this, these are the modifications that we may anticipate to see:

  • In offering excellent services and guaranteeing company development, AI, Machine Learning and Big Data deployment will play a significant role.
  • Management of data quality is set to become a key digital trend.
  • As customers grow more aware of privacy and are responsive to personalised offerings, corporate analytics will open the door for improved and safe customer experience.
  • Predictive and prescriptive analysis will compel firms to reconsider established methods that encourage unorthodox technologies that enhance sustainable use and prospects of success.

Since small to medium-sized and big companies are using business analytics’ problem-solving skills, some company sectors profit more than others. The forecast of needs, the risk assessment, potential supply chain disruption and help in times of crisis have shown to be a godsend for business analytics in India.

In this regard, we predict that the breadth of business analysis will greatly affect the following scenarios:

  1. Customer Experience: Great customer experience is important to the successful running of the business. By acquiring a profound understanding of the kind and behavior of consumers that visit your business, firms may customize their offerings in order to satisfy clients and to guarantee brand fidelity. Business analysis gives firms this opportunity and enables them to customise their products and services.
  1. Inventory Management: The supply chain procedures may be streamlined and overhead expenses reduced. Business analysis understands the frequency and timing of orders, which goods are needed and the readiness of a firm to meet these needs in order to manage its supply chain operations strategically. It also offers companies the flexibility to sustainably expand their offerings.
  1. Sales and Marketing: Enterprises may explore their reactions to marketing campaigns and products, develop targeted campaigns and discover the most successful cross-selling and up-selling opportunities. It consists of studying the demographic age of a customer, their average income, and how they may make buy-ups to anticipate patterns and trends. This enables companies to concentrate their product messaging and launch times to meet the needs of their customers.
  1. Finance: Cloud computing and business analytics make it easier for firms to deal with their finances. Information on marketing expenses and an integrated picture of input and output transactions can enable firms to better utilize their inventory. McKinsey & Company’s study has shown that up to $ 200 billion worldwide may be spent on an integrated marketing analysis strategy.

Eligibility Criteria for Business Analytics in India

You must be skilled in its ideas and have the essential skills in order to pursue a career in business analysis. Companies prefer individuals with current skills and proof of their expertise is a qualification. You have come at the correct spot, if you are seeking for a course in business analysis and you want to discover if you are eligible for it or not.

This post will discuss the necessity for business analysis for our course. You also need to know programming principles, like the assignment variable, loops, function and data types, in this programme. You need to be competent in mathematics graduate topics, including matrices (matrix and representation), functions and calculation (partial derivatives and differentiation). There are various factors that determine the eligibility criteria for any particular university such as previous course of study, current age of the student, nationality, the education board, and scores acquired in previous course of study, and more.

For UG and PG programmes, qualifying criteria for enterprise analysis courses are varied. There are often no degrees in business analytics in bachelors. Candidates who fulfill the eligibility standards will be entitled to apply for admission and the others will be rejected. The eligibility criteria for business analysis are a list of minimal standards that the admissions office must satisfy in order to qualify for admission.

Eligibility Requirements: The eligibility criteria of UG classes in corporate analytics are not relevant because there is no undergraduate programme for corporate analytical classes. In order to be eligible, students should specify the eligibility requirements for UG course in business analytics as the minimal characteristics required for studying.

Business Analytics Entrance Exams

UGAT: A National Entry Test is governed by AIMA in the Graduate Aptitude Test (All India Management Association). Every year, the AIMA UGAT exam will give admission to IMBA, BBA, BCA, BHM, B.Com, and other UG courses. The test will also include A computer and paper crayon UGAT examination is conducted. Students with 10+2 examinations on any stream and board recognized are eligible for the UGAT examination. Candidates can pick any of the two alternatives for the UGAT BBA 2020 test: Testing on paper or computer-based testing. The qualifying criteria of UGAT BBA comprise the minimum educational qualifications and qualifications required by candidates for UGAT BBA prescribed by all the Indian management associations. 10+2 of the accredited university must completed by the applicant. In addition, UGAT BBA may also requested by students competing for the final exam.


The CAT Exam (Common Admission Exam) a computer selection test performed as a pre-requisite for admissions to various management programmes by the Indian Institutes of Management (IIM). Besides IIMs, CAT is a prerequisite for entry to numerous other high-level management universities throughout India, including SPJIMR, Faculty of Management Studies, Management Development Institute (Gurgaon), Institute of Management Technology (IMT), Jamnalal Bajaj Institute of Studies in Management, and In Jamnalal Bajaj Institute of Management Research (JBIMS).


XAT (Xavier Aptitude Test) is the XLRI, Jamshedpur National Management Entry Exam for MBA/PGDM Program Admission. Over 1,000 B schools accept XAT scores for admission to their post graduate management programmes in addition to XLRI and 10 other XAMI members. The XAT question paper has 100 Multiple Choice Questions of Decision Making (MCQ), Verbal and Logical Ability (VLA) Q&D, and general know-how. Every first Sunday of January, the XAT examination takes place.


The GMAT a computer-based test used for measurements of abilities necessary for studying management, with an emphasis on critical thinking and reasoning. The Admission Test is a computer-based test for graduate management. Graduate management institutions — most often MBA business schools — utilise GMAT tests to compare applicants and decide upon admittance. Because the GMAT examination worldwide (offered in 114 countries) and has objective evaluation standards, it tends to forecast greater academic performance than the GPA which might fluctuate according to the rules of a school and its corporate curriculum.

The Admission Committee knows this, therefore GMAT exam results strongly weighted in choices about the enrollment of their programmes. The correct GMAT preparedness plan might therefore make the difference between accepting or rejecting one of the 7,000 MBA programmes or Master’s in over 2,300 colleges which need or accept candidates’ GMAT scores. 90% of all new MBA admission decisions are based in particular on a GMAT


The MBA Entrance Exam for Acceptance at 16 Symbiosis Institutes in India a symbiosis national aptitude test often known as SNAP. Every year over 1 lakh students from different fields, including engineering, business, science and law, undergo SNAP testing in Symbiosis Colleges to grab 2,500 MBA seats. Over the years, SNAP altered its pattern of paper-based question papers to computer-based questions. To obtain a high percentile (90+), significant preparation takes 3-4 months. Symbiosis National Aptitude Online Test is the complete SNAP form. It is the common, obligatory MBA admission test at all 16 Symbiosis Institutes, a member of the SIU, Pune. Pune is a compulsory MBA test. The list of SNAP college score-acceptors includes some of the best MBA institutions in the country, including the Symbiosis Institute of Business Management (SIBM).


GMAC NMAT or NMAT is a national entry-level test for NMIMS University and other renowned B-School admissions in both India and overseas. In order to take over the authority, the Narsee Monjee Institute of Studies in Management conducted NMAT. NMAT shares a few characteristics with GMAT as the applicant has the right to pick the ideal day for the test window and to schedule the test, time and location, based on the availability of places at the preferred test center. The NMAT is carried out once a year within the given days’ test frame. The GMAC score of NMAT is based on applicants’ performance in three areas.

Top Business Analytics Courses in India

There are several degrees from the diploma and UG to the PG and PhD level to which you may study Business Analyst courses.

The students usually opt to study at the PG level (MBA or PGDM) for the business analyst or finish an online certification programme. You may also take a free and paid Business Analyst Course online.

The length of the courses for business analysts varies from level to level. The graduate or graduate level is often between 1 and 3 years, certificates are either autonomous or are valid for up to 1 year. UG graduation takes 3-4 years, PG graduation normally lasts two years, and Doctoral programmes run for 2 to 6 years. Students must finish 10+2 to be eligible for a business analyst diploma or certificate.

Depending on the kind of business analyst education, people need to qualify for higher degree courses such as BBA/BCom/B.Voc. or MBA business analyst classes, have a valid score in management or engineering examinations.

Present business analysis courses to famous universities such as the University of Hyderabad, the Indira Institute of Management and IIM Bangalore.

Business Analytics is a course provided by some of India’s and worlds leading institutions. In addition to these programmes, there are also numerous online diploma/certification courses for the professionals as well as for job-seekers who wish to meet the present business situation by increasing their analytical abilities.

Business Analytics is a systematic method, which consists of a mix of data analytics and business intelligence and teaches one of the specialised courses in business administration (BBA), business administration master’s (MBA).

You have a clear understanding of what benefits and advantages you may have by being a business analyst, but proper preparation and university endurance are essential for the way to proceed. The different qualifications necessary for a career in business analysis crucially understood to not entirely linear. You can change to Analytics from other areas, something that happens a lot with technicians with academic credentials as the primary criteria in determining one’s position and income.

Top Business Analytics Courses for Bachelors in India

So at graduation level, an appropriate degree in Company Administration or Finance can help you to achieve the goals and goals of business, both of which enhance your analytical skills.

In addition, many firms favor IT and engineering professionals. This is due to the increasing reliance on technology and software by Business Analytics. It often perceived that technical staff will be more equipped to manage special BA software and tools; however, this is not a tough and quick rule on the market.

There is not a fixed and dedicated course to excel at business analytics at graduation level though you can pursue few relevant streams. To start with a BBA degree will be useful and apart from that one can pursue business analytics after completing his engineering in IT; preferably.

Moreover, the B.B.A course in business analytics not offered by many institutes, they only offer generalized B.B.A course that will open your path towards business analytics expert. Though there no undergraduate degree available for business analytics but there certification courses for Business analytics that offered by top management institutes across the country.

Top Business Analytics Courses for Masters in India

Simply defined, an MBA in Business Analytics is a standard MBA with a specialization in Business Analytics (major) degree. This implies that if you graduate, you will first and foremost be professional in business administration, but have an improved grasp of data analytical tools and how data insights may used for business choices. As the industry need grows, the MBA in Business Analytics becomes one of India’s most favorite MBA programmes. IIM Bangalore, IIM Calcutta, ISB Hyderabad and Great Lakes management institute Chennai are offering several kinds of MBA in analytics programmes and many more top B schools. These programmes range from stand-alone to part-time MBA, full-time, part-time and many more choices.

Business analytics integrates management, enterprise and information technology areas to assist companies make data-driven choices. It utilizes advanced statistical analysis to provide practical advice. According to US News and World Report, an MBA emphasis provides students a competitive edge over their classmates, and data and technology are some of the trendiest news studies. Your emphasis on business analysis dives into particular analytics and data expertise and teaches you to understand business problems using a data-driven perspective. Using the latest business analysis tools, complete case studies and execute projects, some of which might include real-world data, your practice is handy. Professors with field experts who can offer real-world views and guidance will likely teach your business analysis classes.

Students must meet the following criteria to be eligible to pursue MBA Business Analytics:

  • A bachelors degree completed by a university that recognized by UGC at a minimum of 50 per cent (45 per cent for the SC/ST category).
  • You may also apply to students who wait for their final results or who pass their final test.

There are following categories of post graduation courses for business analytics:

  1. 2-Year Full Time Specialized MBA in Business Analytics by IIM
  1. 2-Year Full Time Specialized MBA or MBA Equivalent PGDM in Business Analytics by B-Schools and Universities
  1. 1-Year Full Time Specialized MBA or Post Graduate Certificate Program in Business Analytics by top B-schools
  1. Executive (Part Time) On-Campus/Hybrid Specialized MBA/PGDM or Certificate Programs in Business Analytics by Top B-schools & Universities
  1. MBA Specialization in Business Analytics offered within 2-year full time General MBA/PGDM Program
  1. Executive (Part-time) Online Specialized MBA/PGDM or Certificate in Business Analytics
  1. MBA in Business Analytics

Simply defined, an MBA in Business Analytics is a standard MBA with a specialization in Business Analytics (major) degree. This implies that if you graduate, you will first and foremost professional in business administration, but have an improved grasp of data analytical tools and how data insights may used for business choices. As the industry need grows, the MBA in Business Analytics becomes one of India’s most favorite MBA programmes. IIM Bangalore, IIM Calcutta, ISB Hyderabad and Great Lakes management institute Chennai are offering several kinds of MBA in analytics programmes and many more top B schools. These programmes range from stand-alone to part-time MBA, full-time, part-time and many more choices.

Business analytics integrates management, enterprise and information technology areas to assist companies to make data-driven choices. In addition, it utilizes advanced statistical analysis to provide practical advice. Accordingly, as per to US News and World Report, an MBA emphasis provides students with a competitive edge over their classmates, and data and technology are some of the trendiest news studies. Also, your emphasis on business analysis dives into particular analytics and data expertise and teaches you to understand business problems using a data-driven perspective. Above all, using the latest business analysis tools, complete case studies and execute projects, some of which might include real-world data, your practice is handy. Professors with field experts who can offer real-world views and guidance will likely teach your business analysis classes.

List of Top MBA Colleges in India

College Name-Affiliated University-Cut Off/Merit Based

IIM Bangalore-Autonomous-Merit of CAT exam

IIM Calcutta-Autonomous-Merit of CAT exam

Great Lakes Institute of Management (GLIM)-Private-Merit Based

IIT Dhanbad-Autonomous-Merit Based

NMIMS Mumbai-Private-Merit Based

Average Fees for MBA: Rs. 20,00,000

Admission Criteria for MBA: Several National level entrance exams conducted for admission into MBA courses at different universities

Types of Jobs after MBA: After getting an MBA in Business Analytics, you can gain work prospects for the following job titles: Data Analyst, Business Analyst, Data Scientist, Qualitative Analyst, Technical Team Lead, Data Mining Expert, Business Analyst (Industry Expert), Data Warehousing and BA Architecture

Average Placements after MBA: Rs. 15,00,000-18,00,000

2.    PGDM in Business Analytics

Pg diploma Business Analytics is a 2-year degree in post-graduate management in Management Business Analytics. According to a study conducted by the McKinsey Global Institute, almost 1,5 million more analytical applicants for different management jobs required.

In addition, 50 per cent of the major organisations and companies intended to employ people for analysis-based positions, according to the 2020 GMAC Corporate Recruiter Survey.

The use of data analysis in the following 10 years predicted to increase 11% much faster than the average of all professions. The need for these people is likely to rise as companies continue to seek strategies for increasing efficiency and saving costs. The whole version of PGDM Business Analytics is a graduate Diploma in Business Analytics Management.

The course lasts two years; The Bachelor of Arts from any stream is eligible for the course. Moreover, PGDM admissions in the field of business analysis are based on the merit of both national and national entry testing.

The Institutes that are approving either the All Indian Council for Engineering or the Association of Indian Universities typically provide PGDM Business Analytics. In the latter scenario, the degree PGDM equals the degree MBA.

Following are some of the aspects you need to know about the details of the course:

  • PGDM Business Analytics is a mix of organisational skills, technology, applications and procedures that provide information.
  • The results of the course may used to assess functions such as financing, marketing and management.
  • For those involved in planning, implementation, monitoring and measurement, a PGDM business analysis recommended.
  • The Analytics programme is the fusion between arts, science and technology that is one of the world’s most prominent technological applications.
  • Apart from learning academic topics, the course requires students to make multiple market trips.
  • The focus is on student development in general, with the aim of preparing them for leaders and business professionals of the international standard.

Technology takes its place in all courses and industries in current times. The collection, analysis, trial and arrangement of information are necessary via the application of the technology. This is part of the specialty in business analytics. It is therefore one of the most rapidly expanding student specialisations. A business analysis job has tremendous possibilities for the future.

Some reasons why Business Analytics should selected as your specialisation:

  1. Easy adjustment: In a wide variety of businesses and sectors, PGDM business analysis is necessary. It covers everything from the major MNCs to even the entertainment sector.
  1. A Dynamic Career: This career provides room for a career progression. The nature of the work pushes you to maintain a continual and enriching learning process with different departments and industries.
  1. Top Recruiters: Graduated from Amazon, JSW Steel, HCL, HP, Dell, Flipkart, GODREJ, IBM, Hitachi, etc. will be present. Not only do these firms give good beginning packages, but they also recognize employees.
  1. High Packages: Professionals from PGDM Business Analytics can easily purchase high-paying positions in private or government industries. These graduates paid an average of INR 5 to 10 LPA.

PGDM Business Analytics is a specialized programme that is becoming quite popular among graduate managers. PGDM Business Analytics places students worldwide at the front in technical advances.

The advantages of PGDM Business Analytics are:

  • Trend: Technology has become a key component of all industries worldwide. In today’s business situation PGDM Business Analytics is a trendy course.
  • Future Scope: fresh petroleum data. According to the experts, it is the future of everything and Business Analytics’ duty is to use data for business choices.
  • Distinct courses: PGDM is different from those of other management classes. Business analytics is quite flexible and works with technology, data and analyses.
  • Professional perspectives: Professionals from PGDM Business Analytics are worldwide in great demand owing to current business activities. As technical developments take place throughout the world, the sector grows at a rapid rate.

Eligibility criteria for admission into Business Analytics: The list of qualifications necessary for the PGDM programme in Business Analytics is as follows:

  1. A minimum of three years of a graduates diploma must eligible for students with a minimum of 50% of the total marks of each AIU/AICTE-recognized university.
  1. Students taking final examinations may also apply if they hold a total mark of at least 50% at the time of graduation.
  1. Any graduate entitled to do business analysis. But a background in science or commerce is typically more beneficial since it links to mathematics and statistics needed in business analytics.

The curriculum, which typically lasts around 6 months, divided into 4 semesters. PGDM Business Analytics Syllabus focuses on the core of business analysis, from management functions, business statistics to areas such as data analytics and business law to corporate governance.

Students must make multiple industry visits, market surveys and other important projects linked to the subject during the semester, during the course. This illustrates how the PGDM Business Analytics not just focuses on theory but also on the fusion of theory and practice.

Colleges/Universities offering PGDM Course in Business Analytics

College Name-Avg. Placement-Avg. Fees

IIM Bangalore-15,00,000-23,00,000

IIM Calcutta-18,00,000-24,00,000

IIT Kharagpur-8,00,000-20,00,000

Narsee Monjee Institute of Management Studies-10,00,000-8,50,000

Lal Bahadur Shastri Institute of Management-8,50,000-5,84,000

PGDM Business Analytics offers a wide range of applications and a range of jobs throughout industry. In several industries including banking, retail, finance, insurance, healthcare, automotive and other there are plenty of chances. You can work in some of the most sophisticated fields of analytics, from coordinating machines, artificial intelligence and more, based on your abilities and talents.

The mean annual salary scale for a new one is depending on talent and organisation, INR 5 – 6 lakh. The average salary level climbs to 7-10 lakhs per year after 2 years. Keeping the whole field constant might even let someone earn more than INR 10 LPA.

Job roles after PGDM in Business analytics:

Data Scientist: Tasks include the use of data analytic tools to scrutinize information. The useful findings derived from the raw data enable their businessmen or customers decide on crucial facts and trends.

Market Research Analyst: Objectives include the use of data analytic tools to scrutinize information. The useful findings derived from the raw data enable their businessmen or customers decide on crucial facts and trends.

HealthCare Analyst: Health data evaluated, the business portion of hospitals and medical facilities improved, status reports prepared, recordkeeping procedures developed and data from diverse sources evaluated. Business Analytics

The Entrance test and direct interviews of the short-listed candidates used to determine admission to the PhD Business Management programme. Admissions applications can obtained either through the universitys website or by contacting the admissions office.

Motivated applicants can apply online with the necessary information, and admission is based on graduation or post-graduation grades. If the applicants meet all of the minimal entrance requirements and have submitted all of the required documentation, the application forwarded to the relevant academics within the school for review and selection of a suitable supervisor.

Potential supervisors should conduct an interview with the applicant and make a decision based on the results.

The final decision on admission to the PhD programme in Business Management will made based on the results of the entrance exam and the interview. The importance of the interview and admission exam scores varies by college.

Candidates interested in pursuing a PhD in Business Management should meet the following eligibility criteria. These eligibility criteria can vary between colleges; therefore it’s necessary to check the eligibility criteria of the specific college where you plan to enroll.

On the day of the entrance examination, applicants should have a minimum of two years of experience following their MBA or Master’s degree. The only way to get into many professional schools is to pass an entrance exam. Students must pass the entrance exam in order to accepted into a good business management programme. Some colleges additionally require candidates to have earned an MPhil before enrolling in a PhD programme.

Here we have included some information on the course, including what you will learn in this course and which abilities you will build, which is critical information for students planning to pursue a P.D. business management course. The goal of a business management specialisation is to provide comprehensive information and perspective on the management abilities needed to run a company or organisation. The goal of all activities, from planning to organize to executing to directing to implementing, is to improve students’/candidates’ analytical and logical thinking skills.

All industry requires people who can oversee all activities while also establishing synergy amongst several departments. As a result, this course will assist you in learning about the synergy between several departments. Business managers gain the ability to operate as a support mechanism in the smooth operation of the organisation after completing the business management course. Delegation and monitoring are two of the most crucial aspects of corporate management. Some students find that managing others does not come as readily to them as they would want.

Colleges/Universities offering Business Analytics

College Name-Affiliated University-Eligibility

Department of Management, IIT Delhi-IIT Delhi-CAT/ GMAT scores

FMS Delhi – Faculty of Management Studies University of Delhi-Delhi University-CAT scores with 55 % in graduation

JBIMS Mumbai – Jamnalal Bajaj Institute of Management Studies-Mumbai University-MAH-CET Scores

IIM Bangalore-Autonomous-CAT Scores

IIM Ahmedabad-Autonomous-CAT Scores

Average Fees for Business Analytics: INR 2000 to INR 5 Lakhs

Admission Criteria for Business Analytics: Entrance exam that held all over India such as CAT, XMAT, NMAT etc.

Average Placements after Business Analytics: INR 4LPA to 8LPA per annum

What to do after PhD in Business Analytics?

With today’s changing technologies and ambitious small business scenarios, companies are looking for a simple way to focus their emphasis on improving company profitability while lowering operational costs. Organizations want to better their operational setup by getting a glimpse into the future.

  1. Client Relationship Management: The backbone of consumer connections is customer service and experience. It’s far easier to make suitable modifications and secure client retention when a business can effectively monitor and quantify customer service elements and consumer delight.
  1. Inventory Control: Inventory control is critical for any company with a supply chain. Inventory management incapability may wreak havoc on profitability, even as revenues rise. For profit maximization and increased customer happiness, inventory management must be efficient. Inventory management failures can result in lost revenue and higher costs. Business intelligence solutions can help organisations keep track of inventory levels and make better judgments about inventory optimization.
  1. Market Basket Analysis: Market Basket Analysis uses performance-based data to establish association rules. This has aided in identifying the buying models of individuals that consume in large quantities. Investigating these types of users has aided businesses in predicting future spending trends.
  1. HR Professionals: HR professionals can use data to learn about high-functioning applicants’ educational backgrounds, employee decrease rates, number of years on the job, age, gender, and so on. This report has the potential to be quite useful in the selection process for applicants.

Business Analytics Job Roles & Levels in India

The field of business analytics is expanding all the time, which is assisting in its mainstreaming as firms of all sizes and analytical skill levels enter the big data game. However, exploring business analytics requires the correct focus, technology, people, culture, and commitment from senior management. Generally, business analytics technologies used by companies like IBM, Accenture, and Deloitte to make meaningful and lucrative decisions.

Moreover, to excel in a business analytics career, one must develop a specific skill set. Likewise, to succeed in this field, you’ll need curiosity, interpretive skills, complete awareness of tools and procedures, the capacity to conduct an in-depth study, and mathematical skills. Above all, Indian institutes, in collaboration with numerous top colleges, offering ordinary and executive business analytics courses, recognizing the need for a workforce that knows the sector and equipped to deal with the complex difficulties that come with it. Also, aside from traditional universities, there are a number of analytics training institutes that provide their own business analytics courses or collaborate with well-known institutions.

A business analyst has a variety of jobs and obligations to fulfil. The business analyst’s tasks range from being an expert communicator to analyzing data and even treating technical and project management abilities. Due to the diverse collection of prospects available to an experienced Business Analyst, the future career path for a business analyst has not well-defined.

Let’s have a look at the business analyst job description:

  1. Become a Career Business Analyst: A person might become an expert Business Analyst in a variety of ways. This because the profession requires a highly specialised skill set that may successfully applied to any business or sector. This allows a BA to naturally transition across industries, companies, or subject matter areas, which becomes their career development and professional development focus. After gaining expertise as a Business Analyst, you will be able to effortlessly transfer between industries. The business analyst can perform a variety of tasks at various levels of the company, ranging from enterprise-wide analysis to detailed system requirements.
  1. Business analyst manager: This is a wonderful career choice for an experienced professional who enjoys leading and managing a team. This a good team-based role with opportunities for advancement. This position is ideal for business analysts who want to play a variety of roles in resource planning, including dealing with people and doing line management tasks.
  1. Project Manager: Because Business Analysts are familiar with this function, it is the most common. They frequently have a working example in the form of a project manager from whom they may learn on a daily basis. Project management, on the other hand, necessitates a broad range of talents and a different level of effort than business research. If a business analyst wants to entirely shift directions and skills, this is a fantastic career option. This is a conventional pathway that many BA desire to take because it is a very pleasant and highly rewarding professional path.


Business analysts are the most desirable employment because they possess a unique combination of analytical and business skills. As a result, the business analyst rewarded with a competitive wage package. The business analyst career pays well, which is why it is one of the most sought-after jobs among many experts. A senior business analyst’s compensation, for example, can range from INR 8 lakh to INR 9 lakh per year, while a newcomer can expect to earn between INR 4 lakh and INR 6 lakh per year.

Frequently Asked Questions about Business Analytics in India

Q1: What are the future offerings in the career of Business Analytics?

A1: The career of business analysts can be a wonderful career chance for those who have the notion to analyse and evaluate data, build solutions and manage many people while shining on information technology. Business analysts in India have a tremendous career opportunity. Solid subject expertise and grasp of analytical tools and database management skills can lead to a promising company analysis profession.

Professionals from prominent financial institutions and consulting firms such as Deloitte, E&Y, Walmart and Amazon, Online Leader, are required everywhere. Once he has become a business analyst, he may later improve his career. Each organisation now seeks to attract well skilled individuals with high-end business analytic capabilities irrespective of their structure, nature or size. The majority of companies favors business analysts that can effectively carry out tasks such as solutions design, robust project management, increased efficiency and waste reduction. The leading companies are Accenture, Deloitte, IBM, TCS and Wipro.

Q2: What are job roles for Business analysts?

A2:  Business Analysis Competency Manager: This is another job opportunity for business analysts who wish to play a role in launching this growing profession in companies. The main emphasis of this career option is on improving business analysis skills to help business analytics grow their skills. This career option especially suited for persons who want to retain instead of practical experience theoretical and developmental components of business analysis.

Business Architect: Business Architect is the other job option for an analyst. This trajectory is ideal for senior business analysts with solid knowledge of the company and an overall ability to view the company. In this function, the business analyst works closely with the mix of information needs.

Subject Matter Expert: Another business analyst career option. For a business analyst, it is a great opportunity to become a topic specialist. In a given field, industry and subject area, the role of this vocation is to be competent.

In India and throughout the world, the size of the business analyst profile continues to expand. Nowadays, it has become necessary for the greater part of the association to invite a big data professional to give important information. Business analytics encompasses a number of topics, such as good corporate goals Right technologies, right resources, right business culture and good management commitment.

Q3: What are the types of courses for the Business Analyst course?

A3- There are several degrees from the diploma and UG to the PG and PhD level to which you may study Business Analyst courses. The students usually opt to study at the PG level (MBA or PGDM) for the business analyst or finish an online certification programme. You may also take a free and paid Business Analyst Course online.

The length of the courses for business analysts varies from level to level. The graduate or graduate level is often between 1 and 3 years, certificates are either autonomous or are valid for up to 1 year. UG graduation takes 3-4 years, PG graduation normally lasts two years, and Doctoral programmes run for 2 to 6 years. Students must finish 10+2 to be eligible for a business analyst diploma or certificate. Depending on the kind of business analyst education, people need to qualify for higher degree courses such as BBA/BCom/B.Voc. Or MBA business analyst classes have a valid score in management or engineering examinations. Present business analysis courses to famous universities such as the University of Hyderabad. Also, the Indira Institute of Management and IIM Bangalore.

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List of Universities offering Business Analytics
List of Universities