Tips for creating a professional Digital Marketing Resume

digital marketing jobs
February 3, 2021
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You have the degree, knowledge, as well as skill in digital marketing but, are not getting hired? That is most probably you because you have not made the perfect digital marketing resume. You got to show them, you need to digitally market yourself. You need to make the perfect curriculum vitae that converts your skills into a job.

The most important part of your digital marketing resume is that you mention your area of specialization/expertise. And these specializations should definitely be more than one. It could either be social media or analytics or SEO, content writing, email marketing, etc.

Career objectives for digital marketing are many to choose from.

Curiosity is the key skill I look for in digital talent. Google and Facebook change their ad buying platforms and products so quickly that a good digital marketer needs to be open to change and curious about what’s next.”  (Patrick Waller, Vice President APAC Marketing and E-commerce at OtterBox)

A recruiter does not spend hours on your digital marketing resume to read each and every point, they just give it a broad look and decide whether you’re shortlisted or not. Therefore, you need to make sure that all your unique selling points stand out. All documentation should be well described but precise. Remember you’re marketing yourself, so write all of it very smartly.

A digital marketing resume for a fresher should put the emphasis on skills over work experience.

For those with more experience, a reverse format emphasizing your work experience is ideal. You may still include dedicated sections about your skills, but your real work experience should be the focus.

This article is going to help you out in solving all digital marketing resume related problems and once you are thorough, you are definitely going to be able to create a perfect digital marketing resume.

Digital Marketing Resume Sections to Consider

  • Your Objective
  • Your work experience in the field of digital marketing
  • Your skills would be helpful to the position you are applying for.
  • Certificates
  • Education
  • Your interests and hobbies

Digital Marketing Resume Examples

  • Social Media Marketing
social media marketing

Social Media Marketing is done by companies to reach out to connect with their consumers through various famous social media platforms. This helps the brand to build its name, increase traffic, gain customer loyalty, and drive website traffic.

Follow the steps to make a digital marketing resume (Social Media Marketing) for a fresher:

  1. Add all that you have achieved
  2. List your work experience along with educational history.

Highlight your Social Media Skills such as:

  1. Making a Social Media Planner/Tracker
  2. Social Media campaigns and their execution
  3. Content Marketing
  4. Content Creation
  5. Advertising your content
  6. Planning and Publishing
  • Search Engine Optimization Executive
search engine optimization

SEO executives work comprises improving the website of the client to make it more appealing and user friendly. The main goal is to increase the number of website visitors. The things that you have to do include:

  1. Targeting keywords, keeping check of plagiarism, building links
  2. Conducting analysis of the clients’ competitors.
  3. Making use of programs like Google Analytics to create performance reports.
  4. Helping and assisting your team in creating legible and informative content.
  5. The content should also be of the best quality.
  6. Creating strategies for your clients
  7. Remaining up to date with respect to what is happening in Search Engine Marketing (SEM).

It is a very fast-moving industry, and thus you should be well equipped to catch the pace. A large number of jobs are being created in this field since India is still in the process of digitization.

Skills that are significant in an SEO executive’s digital marketing resume are MS Excel, Google Analytics, and Google WebMaster, HTML coding, PHP, and JavaScript, On-page and Off-page optimization, etc.

  • Market Research Analyst
Digital Marketing research analyst

A Market Research Analyst is a person who studies the market of his products/services and helps the company understand their demand and supply. The analyst decides the amount of money the consumer is willing to pay for the product based on surveys, research, competitor performance, etc. Responsibilities include:

  1. What would be the best way to collect data? Think of the most useful ways like surveys, questionnaires, or polls.
  2. After you get an idea, pitch your reasons to the clients in the form of graphs and other visual means to help them understand better about the product. Let them know if the current strategy needs to be changed or campaigns need to be launched.
  3. Make a graphic/creative to inform your clients of the industry trends as well as competitors. This way the product performance can be calculated before releasing it in the market.

Things you can include in your CV:

  1. Areas that are important for a Market Research Analyst are Psychology, statistics, data interpretation, strategic decision making, and communication.
  2. Experience with Microsoft PowerPoint and Word, as well as statistical software platforms such as SPSS, WinCross, SAS, and Market Sight. All of these applications are a great bonus for every CV.
  • Content Marketing

Content marketing is strategic marketing to create relevant and consistent content and shares it to attract an audience; with the objective of driving profit. This does not market the product directly but stimulates the interest in it. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

Marketing anything translates into producing quality content:

  1. The content marketing strategy should be created before your social media strategy.
  2. SEO: Search engines are always beneficial for businesses that publish content consistently.
  3. Think about the best PR strategies that would work for you
  4. Inbound marketing: Great quality content is going to get traffic to your portals.

Certain skills that are important for a Content Marketer are creativity, writing, communication, client dealing, user experience, understanding of your buyer, etc.

Make your Content writing Resume with these tips:

  1. Spectacular writing skills
  2. Good communication skills
  3. Computer proficiency
  4. Strong grammar
  • Email Marketing

Email marketing is something that we are all very well acquainted with. All the emails that we receive from online brands or websites such as Flipkart, Nykaa, Zara, Zomato, Coursera etc all come under email marketing. Every email sent to a subscriber or customer is considered email marketing. It involves using email to send advertisements, newsletters, or business requests.

Email marketing is used for huge returns these days. Some of the skills that you should possess in order to be an email marketing manager include:

  1. creativity to create great content
  2. communication skills to engage customers
  3. consistency with your marketing
  4. making interesting newsletters
  5. creating intelligent and precise auto-responses
  6. a proper list of subscribers

Follow these below steps while framing your Email Marketing Resume:

  1. Brief your Career Objective with respect to the job profile
  2. Provide your Details with interest and hobbies

Highlight your skills and add certain keywords to make your resume interesting and relevant:

  1. Email Marketing Automation
  2. Creativity
  3. Email copyrighting
  4. Management
  • Web Development

The company’s website is a window for the consumer to interact with the business. Your users are going to fall back to the website with every query they have- whether it’s to get information about your services and products, to make bookings or purchases, or to get contact details. Your website should be such that it is user-friendly and converts all guests into consumers/ leads. It should be a reflection of your brands and work well with search engines.

In other words, your website is one of the biggest sources of marketing for the company.

To ensure that your website meets your goals, your website design needs to consider:

  1. Search Engine Optimisation (SEO)
  2. Conversion Rate Optimisation (CRO)
  3. User Experience (UX)
  4. Brand Identity

Your website should be in-line with your branding and include all key messages that your audience would expect from your brand through any other marketing channel.

The things that you should include in your resume are the skills to get targeted traffic to the site and improve conversion rates. Digital marketing is used to attract more and more consumers to the website.

  • Inbound Marketing

Inbound marketing is a marketing technique to draw customers to products and services via content marketing, social media marketing, search engine optimization, and branding. It is done by creating interesting content for consumers to attract and woo them.

This technique helps in creating brand loyalty, long-lasting customers as well as more prospects. The brand acts as a valuable advisor to the customer and provides insights and solutions so that the customer is more likely to buy from you only.

An inbound marketing manager needs to be skilled with the following to attract customers:

  • Advertisements
  • Video
  • Blogging
  • Social media
  • Email marketing
  • Lead flows
  • Intelligent content
  • Chat-box

The things that your resume should have including the above skills are keywords such as knowledge of SEO, ability to work with a team, knowledge of MS-Excel, familiar with online marketing

Final Thought

Hopefully, the above examples help you in creating your own digital marketing resume. It is extremely important that your digital marketing resume is crisp and catchy in order to attract an employer. Once you are sure about the area you wish to indulge in Digital Marketing, acquire the skill set required for it. You might need to do a certificate course depending upon your career objective for digital marketing. After getting a specialization, you are all set to enlist all the skills that would woo the employer.

A convincing digital marketing resume is the only way through which you might get a call for an interview because that is your introduction point. The recruiter is never going to meet you first and then see the resume; it is always going to be otherwise. Hence, you need to make sure that you are marketing yourself in the best possible way.

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