BY : PREETI BHATI
AI now crafts real-time content tailored to user behaviour. Think dynamic emails, custom landing pages.
Reels, TikToks & Shorts are ruling feeds. The twist? Storytelling > selling. Brands are winning by entertaining, then converting.
Content that delivers full value ‘without’ needing a click. Great for SEO, social reach, and keeping attention in-feed.
Instead of broadcasting, brands are ‘co-creating’ with fans. Think: user-generated content, micro-ambassadors, and private groups.
Innovation is key—but real impact comes when tech meets trust. Use these strategies to connect, not just convert.